MOOC Excel to MySQL: Analytic

: Techniques for Business

Specialization

Submitted by: N Sai Praharsha- 1823529

Week 1:

28th March 2020

Learning:

 Introduction to the course

 the importance of data to the companies

 Introduction to Business metrics

 Distinguishing between data and business metrics

29th March 2020

Learning:

 Explaination about Business metrics

 Importance of Business metrics in the current world

 Types of Business metrics and where they can be used

 Nature of Business metrics and when to use which

30th March 2020

Learning:

 Detailed explanations about the different types of business metrics were given.

 Detailed cases were used to explain were the respective business metrics are used.

 A Case study which was the project for that week was explained in detail to make

sure that we understand all the terms in the case study.

31st March 2020

Learning:

 The case study was discussed highlighting the importance of business metrics

 Things like cash flow and profitability were touched and the importance of

liquidity was showcased

 This case was about a company which is profitable on the statements, run out of

money due to mismanagement of money and not taking business metrics seriously.

1st April 2020

Learning:

 They introduced to concepts like sales funnel and linked it to business metrics

 There was a long case study about Amazon and how they use dynamic metrics

(real time metrics) to enhance the customer satisfaction

 It was fascinating to know that Amazon takes every small-time detail like

movement of the cursor into account while producing a search result.

 There was also discussion about inventory management and the metrics which

can be used to manage inventory efficiently

2nd April 2020

Learning Outcome:

 Learnt about inventory management

 After this the discussion found its way to hotel room occupancy optimisation

 In this section, they discussed about how business metrics can be used

efficiently to alter the prices to increase demand for the bookings

  We were introduced to leverage and reputational risk, where we saw a few

illustrious examples of real businesses and how they manage their leverage

avoiding going bankrupt

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