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GLOBALISATION, FIRM UPGRADING AND

IMPACTS ON LABOUR
PETER KNORRINGA & LEE PEGLER
Institute of Social Studies, P.O. Box 29776, 2502 LT The Hague, the Netherlands. E-mails: knorringa@iss.nl;
pegler@iss.nl

Received: June 2005; revised February 2006

ABSTRACT
The question that drives this paper is: When can we expect firm upgrading by developing-
country suppliers in global value chains will lead to improvements in labour conditions? To deal
with this question we, (a) position firm upgrading in the global value chain approach, (b) investigate
existing evidence and conceptualisations on how economic globalisation impacts on labour, and
(c) develop some hypotheses on when we can expect firm upgrading and improvements in labour
conditions to go together. We conclude that firm upgrading in developing-country suppliers in
global value chains as a rule does not lead to improvements in labour conditions. Instead, the
much broader and more forceful process of immiserising growth makes it very unlikely that
workers in such relatively low-skilled production activities will enjoy improvements in labour
conditions. Ethical sourcing may lead to improvements in labour conditions of core workers in
final product manufacturers and key supplier firms, but it is as yet unclear to what extent such a
business model can and will be disseminated. More generally, even though economic globalisation
does selectively create new jobs, even labour conditions of core workers may be under pressure
while the overall proportion of core workers appears to be declining.

Key words: Labour, employment conditions, global value chains, firm upgrading, globalisation,
decent work, ethical trade, corporate social responsibility

INTRODUCTION conditions, while others expect that continu-


ously upgraded processes and products also
This paper aims to contribute to the debate on require higher skilled and motivated workers
how economic globalisation impacts upon who can and will earn a premium in the labour
labour, using the Global Value Chain (GVC) market (ILO 1999). Moreover, in recent discus-
approach as an analytical device. A dominant sions about ethical trade and corporate social
feature in the GVC literature is the broad con- responsibility it is often pointed out that dis-
sensus on the idea that, in order to cope with tributors of branded products are increasingly
the pressures of globalisation and to remain aware of the need to show relatively high
competitive, firms need to continuously standards of labour conditions in ‘their’ supply
upgrade (Best 1990; Womack & Jones 1994; chains (Barrientos et al. 2003). Finally, while the
Schmitz 2004). Much less is known about how first wave of empirical GVC studies did not pay
this drive towards upgrading impacts upon much attention to labour issues at all, more
labour. Conceptually, broad brush views diverge recent GVC studies have started to address
from those who assume that economic globali- specific labour issues in the value chain and
sation implies a cost-driven ‘race to the bottom’ country context of particular case studies
which inevitably leads to deteriorating labour (Nadvi 2004).

Tijdschrift voor Economische en Sociale Geografie – 2006, Vol. 97, No. 5, pp. 470– 479.
© 2006 by the Royal Dutch Geographical Society KNAG
Published by Blackwell Publishing Ltd., 9600 Garsington Road, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA
GLOBALISATION, FIRM UPGRADING AND IMPACTS ON LABOUR 471

Notwithstanding such initial conceptual and these lead firms ‘act as strategic brokers in linking
empirical efforts to address labour issues in the overseas factories with evolving product niches
GVC approach, we feel that a useful next step in in the main consumer markets’ (Gereffi 1999).
the debate would be to develop a more systematic Relationships between producers and lead
understanding of how economic globalisation firms are usually characterised by a complex
impacts upon labour. As a first step in this process, mix of market, hierarchy and networks.
this paper develops a set of working hypotheses Although theoretically one could set a breaking
on where and when firm upgrading and im- point where leading actors switch from arms-
proved labour conditions are more likely to occur length contracts with independent suppliers to
and may possibly even reinforce each other. wholly-owned subsidiaries, the business world is
At the same time, our selective overview of full of many intermediate forms that fill the
empirical and conceptual efforts to assess the continuum between perfect market and pure
impacts on labour shows that situations where hierarchy. Relationships often display charac-
firm upgrading and improvements in labour teristics of uneven networks within which lead-
conditions are likely to go together will be the ing actors manage relationships that are both
exception rather than the rule. obligatory and asymmetrical (Pfeffer & Salancik
The paper is structured as follows. The follow- 1978; Johanson & Mattson 1987; Sako 1992). In
ing section positions the GVC approach in the such vertical inter-firm relationships, eliciting
debate on the need for upgrading in the era of selective co-operation has proven to be an
economic globalisation, and argues the case for efficient strategy, both in theory (Axelrod 1984;
paying systematic attention to labour issues. Ring & van der Ven 1994), and in the Italian
The third section discusses both empirical and and Japanese success stories of new competition
conceptual attempts to show how economic (Best 1990; Sako 1992). A general, but often
globalisation in general, and inclusion in GVCs implicit proposition from this literature is that
in particular, impacts on labour. The fourth more quality-driven or high-road production also
section formulates some hypotheses on where entails higher levels of trust in inter-firm rela-
and when firm upgrading and improvements in tionships in value chains (for a critical overview,
labour conditions are more likely to occur, draws see for example Humphrey & Schmitz 1998).
some preliminary conclusions, and provides two Lane (1998) argues that in the case of intensified
suggestions for further research. quality-driven competition, trust has become
more necessary but also more problematic.
GLOBAL VALUE CHAIN ANALYSIS AND Her proposition is that trust is at present an
FIRM UPGRADING even more important precondition for success
than before, while at the same time intensified
The value chain perspective draws attention to competition makes trust more difficult to
the sequence of activities stemming from product develop and more risky to invest in.
conception to the final consumer, stressing the Notwithstanding these difficulties, a quality-
importance of activities other than production driven or high-road environment may well offer
itself, notably design, logistics and marketing more opportunities for organisational learning
(Gereffi & Kaplinsky 2001; Kaplinsky et al. 2002). which, in turn, increases the likelihood of up-
Moreover, control of a value chain does not grading. Upgrading in the value chain literature
require owning the manufacturing operation nor is usually broken down into:
direct management of all activities (Cowling &
• process upgrading (doing things better);
Sugden 1993). According to Jarillo (1993), in
• product upgrading (producing better goods);
most recent successful examples of industrial
• functional upgrading (engaging in additional
organisation, the leading actors in value chains
and higher value-added activities) (Humphrey
focused only on a few strategic activities. In value
& Schmitz 2002, 2004).
chains that produce and sell labour-intensive
consumer goods, such as footwear or garments, A key issue in the present GVC literature is the
the leading actors are large retailers, (ex-) manu- extent to which asymmetrical relationships
facturers of established brand names and with buyers provide suppliers with opportunities
import-wholesalers. In such buyer-driven chains for learning and upgrading. Recent studies

© 2006 by the Royal Dutch Geographical Society KNAG


472 PETER KNORRINGA & LEE PEGLER

(among others Gereffi 1999; Schmitz & Knor- may also lead to an improvement in labour
ringa 2000) argue that global buyers often play conditions.
a significant role in process and product Labour studies emphasise the asymmetrical
upgrading, especially for their more favoured power relations between employers and workers,
suppliers, and especially in the initial stages with conceptually similar but empirically often even
incipient producers (Schmitz & Knorringa 2000). more pronounced as compared to the asymme-
The controversial issue is whether suppliers are trical power relations between global lead firms
also able to achieve functional upgrading, and and local suppliers. Asymmetrical power relations,
to determine the role buyers play in furthering, as well as the scope for mutual benefits within
neglecting or obstructing functional upgrading these hierarchically structured relationships
by their suppliers. While Gereffi’s study on gar- have been a central theme in GVC analysis.
ments recognises that there are many obstacles Therefore, one would expect GVC researchers
to functional upgrading, he emphasises the also to be sensitive to the consequences of power
dynamic learning curves that producers in value differentials on labour conditions. In the next
chains are exposed to: moving from mere section we discuss the significance of these
assembly to monitoring the entire production asymmetries for labour analysis and attempt to
process, to design and sale of their own branded provide bridges between labour studies and
merchandise. In contrast, Schmitz & Knorringa GVC literature. This enables us to develop a
(2000) found that in the footwear industry global matrix scheme linking inter- and intra-firm
buyers tended to see attempts at functional characteristics of upgrading in the fourth section.
upgrading as encroaching on their core compe-
tencies and actively discouraged such attempts. IMPACTS ON LABOUR
The GVC debate has from the start looked at
questions like how suppliers can be: ‘locked In this section we present a selective overview
into dependent relationships across territories of recent conceptual and empirical work on
through considering issues of cooperation, how economic globalisation impacts upon
competition, power’ (Kaplinsky et al. 2002, labour. To set the scene, we briefly discuss some
p. 1160). The original formulation of the global key concepts and main stylised findings from
commodity chain approach by Gereffi (1994), labour studies on impacts of globalisation.
draws its inspiration from Wallerstein’s world Second, we summarise the empirical findings
system approach, with strong roots in depend- on labour impacts as part of the GVC literature,
ency thinking. However, in the first wave of GVC to establish how these findings compare to the
studies the attention was almost exclusively stylised findings from labour studies. Finally, we
focused on inter-firm relationships, basically present some main conceptual approaches
neglecting impacts on labour. In more recent used within the GVC literature which contain
GVC studies labour is increasingly brought hypotheses about labour impacts.
into the analysis, but we feel there is a need to
further systematise attention for labour in GVC Increasing labour market flexibility – The broader
studies that aim to shed light on opportunities labour studies literature on the impacts of
and threats from economic globalisation on globalisation predominantly evolves around the
developing countries. implications of increasing labour market and
After all, positive impacts on the quantity and employment flexibility (Standing 1999). An
quality of employment as a result of inclusion important link to the inter-firm value chain
and upgrading in GVC are often assumed by literature discussed above is the question of
policy-makers, but such claims too often lack to what extent trust is likely to play a role in
solid evidence (ILO 1999). The findings from asymmetrical relationships. In labour studies
GVC studies are mixed (Kaplinsky et al. 2002; it is argued that fundamental asymmetries in
Nadvi 2004). Moreover, the broad field of employment and industrial relations imply
labour studies brings in some pertinent con- that labour rights improvements, especially
siderations that should alert us to be extremely those based on trust, may not be consistent with
cautious about sweeping generalisations when flexibility requirements in global production
it comes to where and when firm upgrading networks.

© 2006 by the Royal Dutch Geographical Society KNAG


GLOBALISATION, FIRM UPGRADING AND IMPACTS ON LABOUR 473

Basically the need for more flexibility at the However, GVC analysis can provide a fresh lens
firm level is ‘passed on’ to workers in terms of through which to look at labour issues. For
more insecure and precarious labour conditions example, in terms of wages, by improving our
and it is here that labour studies would seriously understanding of who decides and earns what
question the suggestion that trust is likely to at which nodes in the value chain, GVC analysis
emerge in these more flexible employment can be an important source of information for
relations (Norris & Munday 1995). Instead of unions and other activists to identify bottlenecks
expecting mutual trust to really provide a main and leverage points for interventions (Kaplinsky
impetus to quality and productivity improve- & Morris 2002; McCormick & Schmitz 2002;
ments, it seems more likely to assume that most Pegler & Knorringa 2006). Therefore, we feel
workers simply work harder because they are it is useful to continue to explore to what extent
afraid to lose their jobs (Delbridge 1995). Rather GVC studies provide empirical and conceptual
than being based on trust, employment rela- handles on impacts on labour, and whether
tions continue to be primarily based on control, these ideas are in line with more general
conflict and consent (Marsden 1999; Pegler observations from labour studies as noted above.
2002). Finally, while core workers in final product
producers and key supplier firms may enjoy Empirical findings on impacts on labour in GVC
improved employment conditions, due to further studies – Attention to labour issues is a recent
outsourcing the proportion of such core workers phenomenon in GVC studies. A recent and
has significantly decreased. The overall picture careful assessment of labour impacts in a set
is one of fewer core workers at the global level, of GVC studies by Nadvi (2004) brings out two
and more differentiation through various layers main points that also reverberate from other
within firms, through local subcontracting GVC studies that look at labour and employment
arrangements and through international issues (Bair & Gereffi 2001; Kaplinsky et al. 2002).
relocation of economic activities. Higher skilled, First, lots of new jobs have been created in
higher paid and/or protected workers do not ‘greenfield’ locations, poor areas that became
automatically emanate from the insertion of a attractive because of the supply chain logic of
developing region in a global value chain. continuously searching for cheaper locations
Also the decent work agenda from the ILO with sufficient skills for entry into GVCs.
underscores the argument that flexibility may Jobs offered by final producers and some core
not be helpful to building trust within employ- supplier firms in such new locations often provide
ment relationships (ILO 2002). Behind the clearly better labour conditions as compared to
four basic principles of good jobs, no discrimi- local alternative employment opportunities. From
nation, social coverage and representation is a development perspective this at least initially
the issue of security – something that, as argued leads to an important pro-poor economic stimulus
above, flexibility of employment relations does as it generates new and relatively better-paid
not promote. Moreover, while low wages may employment in a specific locality (Nadvi 2004).
act as an initial inducement to value chain Second, value chain inclusion is frequently
inclusion and growth through FDI, both FDI associated with strongly segmented and dif-
attraction and future export performance are ferentiated employment conditions, increasing
strongly and positively correlated with the basic insecurity and longer hours, especially at the
tenets of decent work – especially better labour furthest end of the chain. In essence, this means
rights and a more stable, equal representational that the general observation from labour studies
environment (Kucera 2001, 2004; see also about impacts of economic globalisation –
Neumayer & de Soysa 2006). increased insecurity and precariousness – is
In the broader debate on the impacts of confirmed by those GVC studies that have paid
economic globalisation on labour, GVC analysis attention to labour.
does not immediately present itself as a par- Third, studies of workers attitudes suggest that
ticularly appropriate device. For example, issues in contrast to their initial euphoria of employ-
such as skill levels are critical factors that influ- ment in such GVC supplier firms, workers
ence labour market dynamics, but these are not quickly start feeling the physical and emotional
generally integrated within current GVC analysis. pressure and stress of new work systems as well

© 2006 by the Royal Dutch Geographical Society KNAG


474 PETER KNORRINGA & LEE PEGLER

as not feeling either more skilled or more economic globalisation and increased competi-
secure in their jobs (Norris & Munday 1995). tive pressures all potential suppliers are ‘running
Moreover, union representation has also been to stand still’: when all suppliers with limited
noted to be under a new, more subtle but more bargaining power upgrade their products and
powerful threat (Delbridge 1995; Pegler 2002). production processes they cannot earn a pre-
In sum, while there may be a redistribution of mium from that investment, i.e. they will receive
global employment which favours specific poor similar returns from a more costly production
areas, from a qualitative and global perspective process. This also means that those suppliers
increased competitive pressures are felt most that remain at the same quality level are often
acutely on the last and weakest link in the chain squeezed out or need to accept deteriorating
– new groups of workers in poor areas. sales conditions. The increased insecurity and
Nevertheless, these empirical GVC studies precariousness of workers in firms at the lower
suggest that when firms enter as incipient end of the chain needs to be seen within the
producers in GVCs, both firm upgrading as context of such firms being squeezed by
well as improvements in local labour conditions their global spiders-in-the-web in a cut-throat
are often significant and occur simultaneously. competitive environment. Especially in those
Below we argue why simultaneous firm upgrad- labour-intensive sectors where developing
ing and improvements in labour conditions are countries have in recent decades become successful
most likely an exception to the rule, as they are exporters, this trend is likely to lead to im-
usually limited to these initial phases of insertion miserising growth unless the firm or country in
in GVCs. question can outpace competitors in process or
The existing empirical GVC studies that product upgrading, or, even better but also
include labour impacts do not yet really connect more difficult, in functional upgrading. While
labour issues to firm upgrading, except in the individual firms or a specific country may use
general sense of confirming the visible trend of this as a successful development strategy, the
competitive pressures leading to more precari- tenet of the concept of immiserising growth is
ous employment for larger groups of workers that this survival of the fittest cannot constitute
within the GVC (Nadvi 2004). However, on the the basis for a broader and more inclusive
conceptual side some significant progress has development strategy that also benefits weaker
been made by scholars that use the GVC economic actors and regions.
approach as one of their analytical devices. In Kaplinsky concludes that: ‘in previous eras,
our view the most robust line of argument, put participation in industrial segments of the value
forward in the GVC context by Kaplinsky (1998), chain provided the source for sustainable income
is on the concept of immiserising growth,1 where: growth. But, increasingly, in a globalising econ-
‘growing . . . participation in industrial activities omy these industrial niches have become highly
– reflected in the level of industrial activity, the competitive, raising the spectre of immiserising
growth in physical trade and the increase in growth’ (Kaplinsky 1998, p. 31). He argues that
industrial employment – may in fact become firms or countries need to identify and exploit
associated with declining overall standards of specific rents from competitive advantages, but
living’ (Kaplinsky 1998, p. 4). This negative that the main lesson from recent history is that
macro effect is not because of an inefficient all rents are transitory and that new suppliers
allocation of resources, but because of the in GVCs basically carry out ‘rent-poor’ activities.
pressures arising from economic globalisation. Again, escaping from this immiserising-growth
First, new suppliers in GVCs predominantly only trap is something that might be achieved by
process or produce consumer goods, while the some individual firms or countries, but the
designing, branding, marketing, and distribution general trend is expected to be one of: ‘declining
is carried out by the global spiders-in-the-web. real wages and declining real incomes in those
The revenues from being incorporated in a countries specialising in rent-poor products . . .
GVC as a mere cut make and trim assembler or The challenges thus confronting producers
processor are very limited as compared to the everywhere is to upgrade by appropriating what-
revenues associated with designing, branding, ever categories of rents are within their grasp,
marketing and distribution. Second, because of but to do so more rapidly than competitors in

© 2006 by the Royal Dutch Geographical Society KNAG


GLOBALISATION, FIRM UPGRADING AND IMPACTS ON LABOUR 475

the knowledge that a rate of innovation lower goods (Palpacuer 1997, 2000; ILO 1999). How-
than the average will result in immiserising ever, one should be careful not to over-generalise
growth.’ (Kaplinsky 1998, p. 34). This compelling the extent to which this approach can serve as
and ‘gloomy’ picture brings home two messages. a model for all types of labour relations. In
First, while improving labour conditions for essence, it is a model primarily suited to the
specific groups of (skilled) workers in particular core workers who carry out core activities in
firms in specific GVCs are a transitory possibility, core firms in the value chain. Therefore, this
the overall trend for workers in developing country model does not fit well with the type of labour-
suppliers of GVCs is one of increased insecurity intensive processing activities that constitute
and precariousness, as well as downward pressure the bulk of production in developing-country
on real wages. Second, more general improve- suppliers in GVCs. In order words, adopting this
ments in labour conditions will not emerge model to conceptualise impacts on labour from
from the existing type of economic globalisation. economic globalisation would amount to wish-
This suggests that any campaign to increase the ful thinking for the bulk of developing-country
probability of labour rights improvements must low-cost suppliers to GVCs. Moreover, its already
be based on a broader and more inclusive limited relevance may well diminish over time,
human development agenda, for example by due to possible further declines in core worker
integrating the decent work approach within proportions. Finally, the labour studies literature,
national industrialisation strategies. discussed above, also argued why, in situations
Another quite different line of argumentation of higher inequality and bargaining differences,
can be seen as an extension of modern manage- combined with relatively lower levels of tacit
ment literature dealing with the challenges of knowledge among more easily replaceable
key global companies to motivate their highly workers, improvements in labour conditions
skilled staff in a situation of high performance are unlikely to occur.
ambiguity (Ouchi 1980). Moral hazard is a main A third and more fashionable as well as more
threat in a working environment where it promising line of argumentation is developed
becomes more difficult, or virtually impossible, by a rapidly increasing number of authors who
to assess the contribution of a particular person stress the potentially positive impact on labour
to the end result, as in the typical example of a through the drive towards corporate social
research & development department of a major responsibility (CSR), ethical sourcing, fair trade,
global company. In this type of situation, social- and related initiatives (Blowfield 1999; Barrien-
isation has proved to be an effective complement tos et al. 2003). Even though these initiatives
to an authority relation in checking the threat of empirically provide at present only a glimmer
moral hazard (Ouchi 1980; Kochan & Osterman of hope in an ocean of immiserising growth,
1994). To put it bluntly, due to a perception of such initiatives are often portrayed as possibly
goal congruence, workers self-police their efforts catalytic interventions with potentially large
and do not even try to shirk, which enormously impacts once consumers start wielding their
facilitates monitoring (Whitley 1991). More- potential bargaining power (Shaw et al. 2005).
over, the workers in question are highly-skilled, According to a recent study by Pollin et al.
relatively scarce, and possess significant tacit (2004), significant improvements in wages of
knowledge. Therefore, companies are anxious garment producers in Mexico would lead to
to enlist and keep such ‘repositories of know- only very limited price increases at retail level
how’. This conceptualisation of workers and of in the United States, a price increase well within
owner-manager-worker relationships clearly has what American consumers, according to polls,
its merits in an increasingly knowledge-intensive are willing to pay extra for ‘responsibly’
globalising economy characterised by the need produced products. Also more generally, it seems
to continuously adapt and learn. Moreover, safe to assume that globally operating branded
while the initial conceptualisation focused on companies could (if codes of conduct were both
R&D type of activities, at least parts of this logic inclusive and effective) push local entrepreneurs
can be extended to a broader variety of activities in their supply chain to pay workers in develop-
in the value chain such as design and marketing, ing countries higher wages without compromis-
and even as part of the actual production of ing competitiveness. Moreover, brand name

© 2006 by the Royal Dutch Geographical Society KNAG


476 PETER KNORRINGA & LEE PEGLER

companies can use ‘responsible’ or ‘ethical’ depend among others on whether the four
sourcing as a marketing tool to strengthen their billion consumers ‘at the bottom of the pyramid’
brand name goodwill. For example, a study on (Prahalad 2005) will in the near future start
athletic shoe producers who source from China pushing for ethical sourcing.
showed how these brand name companies
have developed progressive codes of practice CONCLUSION: AN EMERGING RESEARCH
to counter allegations of labour exploitation AGENDA?
(Frenkel 2001).
Probably the best known example of CSR This paper has investigated when firm upgrad-
with a supply chain focus is the Ethical Trading ing of developing-country suppliers in global
Initiative (<www.ethicaltrade.org>), in which a value chains (GVC) and improvements in labour
group of well-known brand name companies conditions are more likely to go together. While
work together with trade unions and NGOs firm upgrading is a central issue in GVC studies,
to ensure that labour conditions of suppliers and more recent GVC studies increasingly also
‘meet or exceed international labour stand- pay attention to labour issues, employment
ards’. Recent independent studies on ethical relations and employment conditions have not
trade (summarised in Barrientos et al. 2003, and yet been systematically incorporated into GVC
at <www.ethicaltrade.org>) indicate that such analysis.
international labour standards are successfully The hypotheses in Table 13 roughly arise
met for core workers in core supplier firms, but from the previous discussion and summarise
that the picture becomes more variegated for some working hypotheses on the likelihood of
indirectly employed workers or for smaller firm upgrading and improvements in labour
firms and farmers who supply to core suppliers conditions, focusing on different levels of
of global buyers.2 analysis. A discernable trend in these hypotheses
Moreover, while ethical trade can and has led is that improvements in labour conditions are
to improvements in labour conditions in specific more likely in situations that are less likely to
GVCs, it complements but cannot substitute for apply to workers in developing-country low-cost
a broader development strategy in developing suppliers in GVCs. Moreover, processes that
counties (Barrientos 2000). Additionally and influence firm upgrading and those that influ-
related to the previous points, strong codes of ence improvements in labour conditions appear
conduct may well push out weaker and often to be rather weakly connected, with one important
smaller suppliers that pay lower and more ir- exception: the initial inclusion of developing-
regular wages to poorer workers. While this leads country suppliers in GVCs.4
to relatively large benefits to a relatively small So, while economic globalisation pushes
group of workers in core suppliers, and to global firms to upgrade, such firm upgrading does not
brand name companies being able to claim full as a rule seem to also lead to improvements
ethical sourcing, an increasing share of smaller in labour conditions in developing-country sup-
and weaker producers are cut-off from these pliers in GVCs. This conclusion may not come as
relatively attractive supply chains and upgrad- a surprise to scholars in labour studies, but
ing opportunities. This may increase the gap for some academics and practitioners in the
between a relative elite of local firms supplying field of industrial policy it may be a sobering
to GVCs with improved labour conditions, and a observation. Even though improvements in the
mass of local firms ruled by a ‘race-to-the-bottom’ quantity and quality of employment are often
with deteriorating labour conditions (Gibbon & invoked as the ultimate justification in much of
Ponto 2005). industrial policy, it seems clear that at least
Finally, a main reservation about optimism widespread and sustainable improvements in
towards the possible ‘rolling out’ of this approach labour conditions will not arise as a by-product
is its almost inherent limitation to branded from firm upgrading in GVCs. Instead, to
consumer products and to internationalised counteract the seemingly inevitable onslaught
companies/products. Whether branded pro- of immiserising growth in many developing
ducts will gain a larger or smaller share in future countries as a key feature of further economic
consumer markets is an open question, and will globalisation in the present neo-liberal world

© 2006 by the Royal Dutch Geographical Society KNAG


GLOBALISATION, FIRM UPGRADING AND IMPACTS ON LABOUR 477

Table 1. Working hypotheses on likelihood of firm upgrading and improvement in labour conditions.

Hypotheses Firm upgrading is more likely . . . Improvements in labour


conditions are more likely . . .

Firm level When management has a longer-term When activities require more skills and
commitment to the business and a higher levels of tacit knowledge; when
stronger mix of technological and management offers more opportunities
marketing expertise. for representation and learning.
Value chain When the value chain is more When chain responsibility is more
quality-driven and/or brand sensitive. mainstreamed as part of ethical sourcing.
Country With a more active and sector-specific When sector-specific labour markets are
innovation and R&D policy; when a tighter; unions are more representative and
country is already on the ‘radar screen’ inclusive; when political representation is
of global buyers. more effective.
Global Increasing importance of standards and With a stronger unifying role of global
codes of conduct will lead to increasingly union bodies in co-determining global
selective upgrading in major branded standards.
global value chains.

Source : Compiled by authors.

order, two complementary strategies can be particular. However, this requires a systematic
envisioned to increase the number of excep- inclusion of consumer decision-making in GVC
tions to the rule. First, to push the CSR and ethical studies (cf. Shaw et al. 2005). In effect, this
trade agenda through raising awareness among means that a further integration of labour
consumers about their potential influence on issues, at one end of the chain, can be facilitated
global buyer purchasing strategies. This could by including attention for consumer decision
then broaden the number of products and making, at the other far end of the chain.
market segments within which ethical sourcing
becomes a real concern for supply chain man-
Acknowledgements
agers. Second, to support the ongoing struggle
by workers in developing countries and their This paper is completely different from but builds
collective action representatives, whether unions upon a paper entitled ‘Shifting Perceptions of Labour
or NGOs, in an effort to increasingly implement rights and Conditions: SMEs in Global Value Chains’
the ILO decent work agenda. which was presented at an EADI Workshop on ‘Working
In terms of a possible research agenda on in Small Enterprises – Job Quality and Labour
how GVC analysis might help in getting a better Conditions in a Globalising World’, 17 January 2003,
grip on where and when firm upgrading can Free University, Amsterdam. Pertinent comments from
stimulate improvements in labour conditions, two anonymous referees are gratefully acknowledged,
two suggestions can be made. First, new field as are comments and support from Evert-Jan Visser
research can more systematically unpack labour and Meine Pieter van Dijk.
impacts and can compare chains in terms of
their differentiated labour conditions. Second,
Notes
ethical sourcing presents itself as an interesting
area for future research. Not because it already 1. The phrase was initially coined by Bhagwati in
reaches substantial groups of workers in develop- 1958, and further developed in Bhagwati (1987).
ing countries, but because of its potential as a 2. While the Ethical Trade Initiative is more or less
role model. Moreover, in principle the GVC exclusively oriented towards reaching and consoli-
approach seems a suitable analytical device to dating compliance with direct labour standards,
conceptualise the role of consumers in value the Fair Trade movement goes a step further and
chains in general and in ethical sourcing in also addresses broader issues of for example,

© 2006 by the Royal Dutch Geographical Society KNAG


478 PETER KNORRINGA & LEE PEGLER

market access (Blowfield 1999; Redfern & Industrial Upgrading in the Apparel Commodity
Snedker 2002). Chain. Journal of International Economics 48, pp. 37 –
3. A preliminary version of this table was presented 70.
at a workshop on Local Development and Value Gereffi, G. & R. Kaplinsky, eds. (2001), IDS Bulletin
Chains in Utrecht University, December 2004. – The Value of Value Chains: Spreading the Gains from
4. See for example Pegler & Knorringa (2006) for Globalisation, 32, 3, July.
white goods in Brazil. Gibbon, P. & S. Ponto (2005), Trading Down? Africa,
Value-chains and Global Capitalism. Temple University
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