VI.

THE PRODUCT OFFERING

Product Description

Kutsinta is a steamed rice cake type of “kakanin” and is one

of the most popular Filipino desserts in the Philippines. It is served

as a merienda or snack for every Filipino. Kutsinta is somewhat

sticky yet chewy consistency at the same time and is best eaten by

adding Dulce de Leche and grated coconut on top for a sweeter

taste. This Kutsinta with Dulce de Leche can surely satisfy the

costumers taste bud and to show the culture of pinoy delicacies.

Ingredients

 Cassava starch/flour

 All-purpose flour

 Brown sugar

 Lye water
 Food color (violet & green)

 Water

 Dulce de Leche

 Desiccated coconut

Materials

 Mixing Bowl

 Measuring Cups

 Measuring Spoon

 Pan

 Wooden Spoon
  Molders

 Whisk

Equipment

 Gas Range

 Steamer

Process in Making the Product

1. In a bowl, combine flour, cassava flour, sugar, and water. Stir

well until dissolved and mixture is smooth.

2. Add food coloring and stir until well dispersed and the desired

color is achieved.

3. Add lye water and stir.

4. Fill molds to about 3/4 full.

5. Add water to the steamer and bring to simmer over medium

heat.

6. Steam kutsinta for about 40 to 45 minutes or until mixture is

set. Remove from heat and allow to cool.

7. Gently remove from molds and serve with Dulce de Leche and

grated coconut.

Plant Layout

IV. THE TARGET CUSTOMERS AND THE MAIN VALUE

PROPOSITION
 The product targets all people who are interested. It ranges

from those who are on a budget and can only afford cheap finger

foods, those who wants to snack on pinoy delicacies, to those who

wants to try on a version of kutsinta that is different from the

original that they are used to.

This product is the famous kutsinta that is far different from

the original. This time, the product incorporates varying flavours

topped not with the normal garnish but a dip that brings uniqueness

and contrasting of flavours. Yet, the product still stays true to pinoy

delicacy culture.

V. THE MARKET

Market Analysis
 Filipinos treasure their culture. This includes the food that the

locals produced which are the pinoy delicacies. There are a lot of

kinds in these delicacies but the kutsinta is a classic among them.

Filipinos love eating these as they are familiar to them since the

culture has been integrated from the beginning of their lives. No

matter how different, as long as the identity of the delicacy is still

intact, filipinos will be always reminded of their home whenever

they eat it. People would love to eat something new. Times have

already changed and innovation becomes an important piece in the

development of the world. This also applies to food. If people

becomes curious in watching robots and high technology then

seeing new version of foods will also intrigue them, especially if it is

familiar. People are continuously curious in every step of

development so making products that are different from the classics

that they are used to will always make them interested.

Convenience is a must. As we all know, most people are too busy to

go out and buy ingredients to cook a meal this days. That is why

fast-food chains are very popular nowadays. If already-prepared

food will be laid out to them then they will immediately buy it for

the sake of convenience. Kutsinta is well known among the locals

and also a convenient finger food. If sold in a community, the

people will then buy them if ever they’re hungry.

Market Needs
 Pinoy delicacies are familiar to locals. People would eat any

pinoy delicacy that is available because of the familiarity of it to the

Filipino culture. The product that the proponents’ serve is a newer

and an innovative version of the classic pinoy delicacy called the

kutsinta. Convenience and Cheap. Filipino locals are almost on a

budget each day. Kutsinta is more convenient since it is only easy

to make and there are a lot who sells the delicacy. It is also cheap

because of the resources are very easy to have. It is a perfect snack

anytime.

Competitors

Other food establishments such as street vendors, door-to-

door sellers, businesses that sell pinoy delicacies, other kutsinta

sellers, people who sell cheap finger foods and snacks.

SWOT Analysis

Strengths:
The product is made different than the original kutsinta, offering

varying flavours and garnishes. Proponents has already knowledge

about the food industry particulary kutsinta and other delicacies.

Cheap ingredients are needed to make products. Innovation is the

key in making the proponents’ products.

Weaknesses:

Lack of variety and resources. Have a very large group of

competitors in the area. Promotion and finances.

Opportunities:

Customers are more prominent in the area and willing to buy the

products.

Threats:

Competitors such as vendors and food establishments

Keys to Success
 Effectively communicating to current and potential customers,

through targeted efforts, our position as a differentiated provider of

the highest quality product.

III. BUSINESS PROPONENTS

 •Bianca Nadjeerah Abdullah

CEO / Team Leader

She is the leader of the group and is

one of the people who help run and

manage the business.

•Abegail Marx Ycoy

Head chef / Founder

One of the people who came up with

the idea of making a kutsinta. She is

the most experienced in terms of

making the product. She is also the

supplier of tools and equipments used

for making the products.

•Sorayah Banglan

Head of Sales Team

She heads the selling of the kutsinta

after production and is incharge

Of making profit through sales.

II. INTRODUCION

Background of the Study

 The product improvement drives the odds of the 11- Newton

students of Ormoc City Senior High School to create a product. The

product started when the teacher of proponents, Mr. Benjie Inong

assigned them to make a product that will satisfy the people of the

society these days. The proponents gathered to suggest some ideas

until they came up with a product which is the "kutsinta". Through

their determination and eagerness to make the product known for

everyone and earn a profit, they have to struggle many obstacles

and attain what they thought was undoable.

Vision

To provide delicious, seasonal food and a fun atmosphere that

will bring customers back again.

Mission

Are dedicated to serve the best quality of kutsinta to the

customers and creating more innovative ways in producing kutsinta

while preserving and making awareness of the culture of pinoy

delicacies.

Objectives

The product Kutsinta with Dulce de Leche, the hard work and

efficient work consistency of BAY Food Corporation, will provide:

a.) A positive feedback from the satisfied customers.

b.) Achieve the largest market share in the area.