CHANNEL DESIGN

Aditya Birla sun life insurance uses direct and indirect channels, or a combination of both to sell
their products. The company has 6 distribution channels and 9 bancassurance partner. It has
over 83,000 direct selling agents, Brokers, Other corporate agents and its website. It is the first
company to sell policies on internet. Advertisement tools of the company are billboard,
internet, newspaper, magazine. Their brand ambassador is cricketer Kapil Dev.

Direct channel- “In this insurer can directly contact their customer. Person with skills are
employed who provide product to customer”. BSLI is using call centres, Insurance agents to sell
their products.

Indirect channel-“There is a break in the link between the customer and the company. There is
a skilled intermediary with a customer base that is the insurers target audience”. Brokers,
independent financial adviser.

AGENCY BROKER

WORK SITE MARKETING

BANCASSURANCE
CHANNEL DESIGN

DIRECT INTERNET MARKETING

MARKETING

CORPORATE AGENCY

RECOMMENDATION- The company to reach rural investors should develop viable and cost-
effective distribution channel and build awareness in consumer about their products. They
should interact with local government agencies, and prepare service according to it. Creating
awareness through newspaper, pamphlets can also help their company grow.