Name : Aida

NIM : TE 205172760

Class : TBI 6A

Answer the following questions!!

1. State all the differences between quantitative and qualitative research.

2. In what ways are method of collecting data between quantitative and qualitative research
different?

Answer !!

1. There are the differences between quantitative and qualitative research :

 qualitative research is expressed in words, while quantitative research is expressed in numbers,
graphs and tables.
 ‘qualitative research used verifying theory, while quantitative used generating theory.
 Quantitative research focuses on testing theories and hypothesis. While, qualitative research
focuses on exploring ideas and formulating a theory or hypothesis.
 Quantitative is analyzed through math and statistical analysis. While, qualitative is analyzed
by summarizing and interpreting.
 Quantitative requires many respondents. While, qualitative requires few respondents.
 Quantitative research closed ( multiple choice) questions. While, qualitative open-ended
questions.
 Key terms of quantitative research are testing, measurement, objectivity and replicability.
While, key terms of qualitative are understanding, context, complexity and subjectivity.

2.
- Quantitative data collection methods :
 Surveys : List of closed or multiple choice questions that is distributed to a sample
( online, in person, or over the phone)
 Experiments : situations in which variables are controlled and manipulated to establish cause-
and-effect relationship.
 Observations: observing people in a natural environment where variables can’t be controlled.
 Content analysis: systematically recording the presence of certain words or themes in a set of
texts to analyze communication patterns.
- Qualitative data collection methods :
 Interviews : Asking open-ended questions verbally to respondents.
 Focus groups: Discussion among a group of people about a topic to gather opinions that can be
used for further research.
 Ethnography: Participating in a community or organization for an extended period of time to
closely observe culture and behavior.
 Case studies : In-depth study about a person, group, event or organization.
 Literature review: Survey of published works by other authors.