Scribd Logo
Upload

Welcome to Scribd!

  • A. Key Informant Interview Guide Management Association of The Philippines

    Uploaded by

    Ad V
    11 views2 pages
    The document provides a revised key informant interview guide for research on the Philippine nation brand. [1] The interview guide contains questions for a representative of the Management Association of the Philippines (MAP) regarding MAP's perceptions of the Philippines' potential for a nation brand. [2] The questions cover MAP's views on past efforts to create a Philippine nation brand, key factors for a successful nation brand, important groups that contribute to or harm the country's image, and the Philippines' specific strengths and weaknesses compared to other countries. [3] The students will conduct a face-to-face interview with MAP using this guide to gather information for their research on developing the Philippine nation brand.

    Original Description:

    POSC Material

    Original Title

    Management Association of the Philippines KII Guide

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides a revised key informant interview guide for research on the Philippine nation brand. [1] The interview guide contains questions for a representative of the Management Association of the Philippines (MAP) regarding MAP's perceptions of the Philippines' potential for a nation brand. [2] The questions cover MAP's views on past efforts to create a Philippine nation brand, key factors for a successful nation brand, important groups that contribute to or harm the country's image, and the Philippines' specific strengths and weaknesses compared to other countries. [3] The students will conduct a face-to-face interview with MAP using this guide to gather information for their research on developing the Philippine nation brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views2 pages

    A. Key Informant Interview Guide Management Association of The Philippines

    Uploaded by

    Ad V
    The document provides a revised key informant interview guide for research on the Philippine nation brand. [1] The interview guide contains questions for a representative of the Management Association of the Philippines (MAP) regarding MAP's perceptions of the Philippines' potential for a nation brand. [2] The questions cover MAP's views on past efforts to create a Philippine nation brand, key factors for a successful nation brand, important groups that contribute to or harm the country's image, and the Philippines' specific strengths and weaknesses compared to other countries. [3] The students will conduct a face-to-face interview with MAP using this guide to gather information for their research on developing the Philippine nation brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Revised Research Instruments

    A. Key Informant Interview Guide

    Management Association of the Philippines

    Greetings of Peace and Solidarity!

    We, Ardiane Redj B. Facundo, Mary Moira Kaye I. Manuel, and Adrian Jeremiah C. Vargas,
    third year students enrolled in the University of San Carlos, conducting data gathering for our
    research entitled The Philippine Nation Brand: Drawing Experiences from Established Nation
    Brand. The purpose of this interview is to extract information from the Management Association
    of the Philippines, through its representative, of its perception on the potentials of the Philippines
    for a Nation Brand.

    Rest assured, the information collected will exclusively be for academic purposes, only.

    Directions: Ask the questions through a face-to-face interview.

    Questions:

    1. What were the efforts to create a Philippine nation brand? How has it fared so far?
    a. Which specific problems persist that hinder the crafting of a nation brand for the
    Philippines?
    2. What does the Management Association of the Philippines (MAP) consider as key factors
    that contribute to a successful nation brand?
    a. Are there any other countries with a successful nation brand that take these factors into
    consideration?
    3. What does the Management Association of the Philippines (MAP) consider as important
    groups or institutions that contribute to a successful nation brand?
    a. Which groups or institutions harm the Philippines’ international image?
    b. Which countries are similarly situated?
    c. What qualifies a group or institution to be significant in the process of nation branding?
    d. What are the considerations of the Management Association of the Philippines (MAP) to
    identify important institutions or groups for nation branding?

    B. Philippine Potentials
    1. What are some of the top specific strengths of the Philippines in comparison to other
    countries?
    2. What are some of the top specific weaknesses of the Philippines need to be addressed to
    make the Philippines more appealing internationally?

    Thank you so much for your time! All pertinent information will be for academic purposes
    only.

    Noted and Approved By:

    Mr. Roxanne B. Doron


    Thesis Adviser

    You might also like