PIRATE FRIES

“Exercise? Oh Extra fries’’

Business Plan
Febuary 13 2020

Contact information
Brian Zoe Gio L. Pestano
Brianluzon21@yahoo.com
Jennilli C. Mendoza
Jenimendoza@yahoo.com
123 Brgy. Rizal San Leonardo Nueva Ecija, Philippines
Table of Contents
Executive Summary
Objectives
Mission
Keys to Success
Company Ownership
Start-up Summary
Company location and Facilities
Products
Product Description
Competitive Comparison
Sourcing
Sales literature
Sale Programs
Future Products
Market Analysis Summary
Market Analysis (Graph)
Target Market Segment Strategy
Market Needs
Market Trends
Industry Analysis
Executive Summary

Pirate Fries is a locally owned fast food outlet that will be positioned as an
national franchise through our creative approach to the company's image
and detail presentation. Pirate Fries will provide a combination of excellent
food at value pricing, with fun packaging and atmosphere. Pirate Fries is the
answer to an increasing demand for snack-type fast food, to be consumed
while window shopping and walking around inside a shopping mall(Walter
Mart Gapan).
Our main priority is to establish one outlet in a crowded mall, preferably in
one of prominent shopping malls in Philippines. Later, our effort will be a
further development of more retail outlets in the surrounding area.
Pirate Fries will entice youngsters to bring their friends and family with our
innovative environment, fresh-cut Belgian fries, and selection of unique
signature dipping sauces.

Objectives

To establish a presence as a successful local fast food outlets and gain a
market share in Philippine's fast food industry.

To make Pirate Fries a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to
nearby area such as San Leonardo, Bulacan, and Cabanatuan City.