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BATA
BATA
BATA
A. SECTOR INFORMATION
1. INTRODUCTION
Leather Sector
The leather industry is an employment concentrated sector, providing employment to about 4.42
million people, mostly from the weaker sections of the society. Women employment is major in
leather products sector with about 30% share.
The Leather Industry holds a protuberant place in the Indian economy. This sector is known for its
uniformity in high export earnings and it is among the top ten foreign exchange recipients for the
Country.
The export of footwear, leather and leather products from India touched a value of US$ 5.69 billion
during 2018-19.
The leather industry is donated with a wealth of raw materials as India is gifted with 20% of world
cattle & buffalo and 11% of world goat & sheep population. Along with the strengths of skilled
manpower, innovative technology, increasing industry compliance to international environmental
standards, and the dedicated backing of the allied industries.
India is the 2nd largest producer of footwear in the world, producing about 2.41 billion pairs (2017).
India is the 2nd largest exporter of leather clothes and 3rd largest exporter of Saddlery & Harness in
the Globe.
The major production centers for footwear, leather and leather products in India are
STATE CITY
States of Tamil Nadu Chennai, Ambur, Ranipet, Vaniyambadi,
Pernambut, Vellore, Trichy, Dindigul and Erode
Telangana Hyderabad
Haryana Ambala, Gurgaon, Panchkula, Kernel and
Faridabad
West Bengal Kolkata
Own raw material source – In India about 3 billion sq. ft. of leather produced yearly. Some
varieties of goat / calf / sheep skins captured premium position in the leather industry. Strong
and eco-sustainable tanning base Renovated production units and Trained / skilled workforce
at cheap wage levels. World-class official support for Design & Product Development,
Human Resource Development and Research & Development. Existence of support
industries like leather chemicals and final auxiliaries
Presence in major markets – Extended Europe experience, Strategic location in the Asian
continent, have Developing strengths. Design development initiatives by institutions and
individuals, Nonstop modernization and technology up-gradation, Economic size of
production units. Continuous human resource development programme to improve
productivity. Growing use of high quality mechanisms. Due to tat industry have shorter
product development time. Delivery agreement, Growing domestic marketplace for footwear
and leather objects.
Footwear
Tanning Sector
Sector
Tanning Sector – Annual production of leathers in India is about 3 billion sq.ft. India
contribute for 13% of world leather production of leathers. Indian leather trends/colors
are continuously being selected at the MODEUROPE Congress
Footwear Sector – India is 2nd largest footwear producer in the world after China, with
Annual Footwear Production of 2.41 billion pairs (2017). India is also the second largest
consumer of footwear after China, with a consumption of 2.49 billion pairs.
Footwear (leather and non-leather) export accounts for about 45.48% share in Indian leather
and footwear industry’s export (2018-19).
(The Footwear products export mix is: Gents 58%, Ladies 30%, Children 9% and others 3%.)
Leather Garments Sector – India is the 2nd largest global exporter, next only to
Italy, with a global market share of about 17%. Contribute for 8.23% share of
India’s total export from leather sector (2018-19) Leather Goods & Accessories
Sector including Saddlery & Harness – India is the 5th largest global exporter.
Contribute for about 28% share of Indian leather and footwear industry’s total
export.
How Tandy Leather Factory, Inc. can handle the Threats of New Entrants
By building economies of scale with the goal that it can bring down
the fixed expense per unit.
Building limits and burning through cash on innovative work. New
contestants are less inclined to enter a unique industry where the set
up players, for example, Tandy Leather Factory, Inc. continue
characterizing the norms routinely. It essentially lessens the window
of phenomenal benefits for the new firms along these lines dishearten
new players in the business.
All most every one of the organizations in the Textile - Apparel Footwear and
Accessories industry purchase their crude material from various providers. Providers
in prevailing position can diminish the edges Tandy Leather Factory, Inc. can procure
in the market. Incredible providers in Consumer Goods division utilize their arranging
capacity to separate more significant expenses from the organizations in Textile -
Apparel Footwear and Accessories field. The general effect of higher provider bartering
power is that it brings down the general productivity of Textile - Apparel Footwear and
Accessories.
How Tandy Leather Factory, Inc. can handle Bargaining Power of the Suppliers
By exploring different avenues regarding item plans utilizing various materials so that on
the off chance that the costs go up of one crude material, at that point organization can
move to another.
Creating devoted providers whose business relies on the firm. One of the exercises Tandy
Leather Factory, Inc. can gain from Wal-Mart and Nike is the manner by which these
organizations grew outsider makers whose business exclusively relies upon them hence
making a situation where these outsider makers have fundamentally less bartering force
contrast with Wal-Mart and Nike.
Purchasers are frequently a requesting part. They need to purchase the best contributions
accessible by paying the base cost as could be expected under the circumstances. This put weight
on Tandy Leather Factory, Inc. productivity over the long haul. The littler and all the more
dominant the client base is of Tandy Leather Factory, Inc. the higher the haggling intensity of the
clients and higher their capacity to
How Tandy Leather Factory, Inc. can handle the Bargaining Power of Buyers
By building an enormous base of clients. This will be useful in two different ways. It will
decrease the haggling intensity of the purchasers in addition to it will give a chance to the
firm to streamline its deals and creation process.
By quickly advancing new items. Clients frequently look for limits and contributions on
built up items so if Tandy Leather Factory, Inc. continue thinking of new items then it
can confine the bartering intensity of purchasers.
New items will likewise lessen the surrender of existing clients of Tandy Leather Factory,
Inc. to its rivals
Dangers of Substitute Products or Service
Dangers of Substitute Products or Services
At the point when another item or administration meets a comparable client needs in various
manners, industry productivity endures. For instance, benefits like Dropbox and Google Drive are
substitute to capacity equipment drives. The danger of a substitute item or administration is high in
the event that it offers an incentive that is particularly not the same as present contributions of the
business.
How Tandy Leather Factory, Inc. can handle the Treat of Substitute
Products/Services
By being administration arranged as opposed to simply item situated.
By understanding the center need of the client as opposed to what the client is purchasing.
By expanding the exchanging cost for the clients.
Contention among the Existing Competitors
On the off chance that the contention among the current players in an industry is extraordinary, at that
point it will drive down costs and abatement the general benefit of the business. Tandy Leather Factory,
Inc. works in an extremely aggressive Textile - Apparel Footwear and Accessories industry. This
challenge takes toll on the general long haul benefit of the association.
How Tandy Leather Factory, Inc. can handle Intense Rivalry among the Existing
Competitors in Textile - Apparel Footwear and Accessories industry
By building a reasonable separation
By building scale with the goal that it can contend better
Working together with contenders to build the market size instead of simply going after little market.
PORTER’S FIVE FORCES FOR LEATHER INDUSTRY
1.
B. COMPANY INFORMATION
1. COMPANY SNAPSHOT
Bata Company was founded on 24 August 1894 in the Moravian town of Zlin, Austria-Hungary.
Its founder was Tomas Bata, his brother Antonin and his sister Anna, whose family had
been cobblers for generations. The company was working with 10 full-time employees with a
fixed work schedule and a regular weekly wage, a rare find in its time. Bata Limited (also
referred to as the Bata Shoe Organization) may be a Canadian closely-held transnational
footwear and fashion accent manufacturer and merchandiser primarily based in urban center,
European country.
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Global Presence: Bata is a global player and not dependent on single market, because it is
present in more than 70 countries, with production facilities in 27 countries.
Market Penetration: Bata has penetrated very well in market. Bata is present in big cities
as well as small town. This gives benefits to Bata to maintain its customer base and helps to
grab the new opportunities available in market and also in capturing the new demand created
in market.
Strong Distribution Network: Bata has a wide and strong distribution network across the
global market, with 5000 retail stores worldwide out of that 1200 are located in India.
Excellent Positioning: Bata has positioned itself in the market as a Fashionable as well as
affordable footwear brand.
Cost Advantage: We Can clearly say that Bata have a cost advantage due to that bat can
produce huge range of footwear at affordable price.
-Bubble gummers
Demographics – Income
Low
(Rs 299 – 799)
Medium
(Rs 800 – 1499)
High
(Rs. 1500 onwards)
Weinbrenner Scholl
Sports
Outdoor
TARGETING
SINGLE SEGMENT
SELECTIVE SPECIALISATION
MARKET SPECIALISATION
PRODUCT SPECIALISATION
MASS COVERAGE
Industrial Shoes
Miner Shoes Hunter Shoes
Targeting
Positioning
INTRODUCTION
1931- Shoe Production Plant in Konnagar, West Bengal 1934 - Manufacturing City
named Batanagar Later factories in Digha near Patna
BATA CURRENTLY
Over 1250 retail stores in 500 cities 38 new stores in 3rd quarter of 2012 Largest
store of 10,000 sq.ft is in Borivili
BRANDS OF BATA
SEGMENTATION
POSITIONING
PRODUCT INFORMATION
Bata Comfit. Comforting, bracing, reassuring; Bata Comfits look out for your feet, providing
continuous sustenance and gentle support. Comfit's advanced ergonomic design gently supports
your feet every step of the way. Super-soft uppers and a cushioned insole and heel surround your
feet with tenderness.
MARKETING MIX OF BATA
FINANCE:
NET PROFIT MARGIN = PAT/ NET SALES X 100 = 3475560/29290620 X 100 = 11.86%
2. DIRECT AND INDIRECT COSTS (amount in millions)
Direct cost = cost of material consumed + purchase of stock in trade + changes in inventories
+ Employee benefit expenses
2018= 2695.23+9842.28+ (578.95) + 2953.78
= 14912.34
Indirect cost = Finance cost + Depreciation Expenses + Tax Expenses + Other Expenses + Employee
Benefit Expenses
2018= 41.98+ 604.21+1164.36+7842.48+2953.78=12606.81
Job Description:
Job Summary
It's a footwear company looking for a sales executive.
Experience:
Required Assets:
Benefits:
Travel allowance
Phone / Internet reimbursement
Travel requirements:
Yes - 50%
Industry:
Marketing
Competency Skills:
Job Description:
Sales Consultant for BATA Store.
Key responsibilities:
Handle Customers & Give Them Brief Description Regarding Bata shoes
Do Promotional Events
Sales The shoes
Support Customers from Shoes Inquiry to Shoes Purchase from our store
FINANCE
Job Description:
Accounts officer
Key Responsibilities:
Cash Flow Projection
MIS Reporting
Working Capital Management
Accounts Payable
Import & Export
Compliance with RBI
Finance Manager, Finance Operations FP&A
JOB DESCRIPTION:
BATA India seeks a Finance Manager to support Financial Planning & Analysis for our rapidly
growing Global Finance Operations Services team. This position will be located in South East
High Wycombe and will partner with the Director of Finance Operations Services, Global
Accounts Receivable, and his leadership team to develop and maintain a strategic multi-year
plan, translate rapid business growth to operational support needs and financial implication and
provide decision support for initiatives focused on supporting quick growth across multiple
businesses and geographies while delivering best in class customer experience
Accounts Receivable, and his leadership team to develop and maintain a strategic multi-year
plan, translate rapid business growth to operational support needs and financial implication and
provide decision support for initiatives focused on supporting quick growth across multiple
businesses and geographies while delivering best in class customer experience.
Responsibilities include: Partnering with the global leadership team to develop strategic multi-
year plans and 2implementing processes to prioritize resource decisions and track the top
investments and initiatives necessary to exceed future state targets
Leading monthly analysis of operating plan budget to actual results at the Director level
Translating multi-year goal statements into fundamental key performance indicators which can
be used to effectively diagnose positive or negative trends and support business decisions
Performing deep dive analysis requiring financial modeling to develop recommendations and
impact the decision making of senior leadership
JOB SPECIFICATION
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field.
Minimum 60% above in X, XII and graduation.
EXPERIENCE
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team
Experience in multiple locations and globally is a plus for the HR director job
candidates.
Highly analytical, detail oriented with advanced financial modelling and reporting skills.
Complex problem solving using / Six Sigma techniques.
Driving annual and multi-year budgeting and variable cost productivity plans
analysis of operating plan budget to actual results at the Director level
Translating multi-year goal statements into fundamental key performance indicators which can
be used to effectively diagnose positive or negative trends and support business decisions
Performing deep dive analysis requiring financial modeling to develop recommendations and
impact the decision making of senior leadership
JOB SPECIFICATION
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field.
Minimum 60% above in X, XII and graduation.
EXPERIENCE
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team
Experience in multiple locations and globally is a plus for the HR director job
candidates.
Highly analytical, detail oriented with advanced financial modelling and reporting skills.
Complex problem solving using / Six Sigma techniques.
with the global leadership team to develop strategic multi-year plans and 2implementing
processes to prioritize resource decisions and track the top investments and initiatives necessary
to exceed future state targets
Leading monthly analysis of operating plan budget to actual results at the Director level
Translating multi-year goal statements into fundamental key performance indicators which can
be used to effectively diagnose positive or negative trends and support business decisions
Performing deep dive analysis requiring financial modeling to develop recommendations and
impact the decision making of senior leadership
JOB SPECIFICATION
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field.
Minimum 60% above in X,XII and graduation.
EXPERIENCE
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team
Experience in multiple locations and globally is a plus for the HR director job
candidates.
Highly analytical, detail oriented with advanced financial modelling and reporting skills.
Complex problem solving using / Six Sigma techniques.
JOB SPECIFICATION
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field.
Minimum 60% above in X,XII and graduation.
EXPERIENCE
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team
Experience in multiple locations and globally is a plus for the HR director job
candidates.
Highly analytical, detail oriented with advanced financial modelling and reporting skills.
Complex problem solving using / Six Sigma techniques.
HUMAN RESOURCE
Recruitment Coordinator, Hyundai motor
Job ID: 461151 | Hyundai motor Ltd.
Job description:
The Hyundai motor Recruiting team is looking for an innovative, hands-on, and customer-
obsessed recruitment coordinator. The Recruiting Coordinator will interface regularly with
Hyundai’s businesses, ensuring the candidate’s Hyundai interview experience is positive from
beginning to end. Hyundai highly values the candidate experience and the Recruiting
Coordinator will have an immediate impact on the experience of every candidate. This person
will be the candidate’s primary point of contact for information and assistance throughout the
interviewing process.
analysis of operating plan budget to actual results at the Director level
Translating multi-year goal statements into fundamental key performance indicators which can
be used to effectively diagnose positive or negative trends and support business decisions
Performing deep dive analysis requiring financial modeling to develop recommendations and
impact the decision making of senior leadership
JOB SPECIFICATION
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field.
Minimum 60% above in X,XII and graduation.
EXPERIENCE
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team
Experience in multiple locations and globally is a plus for the HR director job
candidates.
Highly analytical, detail oriented with advanced financial modelling and reporting skills.
Complex problem solving using / Six Sigma techniqueob ID: 461151 | Hyundai motor Ltd.
Job description:
The Hyundai motor Recruiting team is looking for an innovative, hands-on, and customer-
obsessed recruitment coordinator. The Recruiting Coordinator will interface regularly with
Hyundai’s businesses, ensuring the candidate Hyundai interview experience is positive from
beginning to end. Hyundai highly values the candidate experience and the Recruiting
Coordinator will have an immediate impact on the experience of every candidate. This person
will be the candidate’s primary point of contact for information and assistance throughout the
interviewing process.
Primary Responsibilities:
Schedule on-and off-site interviews including coordinating with the Hiring Managers
Take ownership of and drive all aspects of recruitment process administration through pro-active
communication, diligence and anticipation of candidate, interview and recruiter requirements
Ensure an excellent follow up and communication with candidates throughout the candidate’s life
cycle from initial contact to start date
Enter and track candidate information in Amazon database and ensure appropriate parties have
access to necessary information
Complex calendar management and scheduling of internal and external meetings
Manage candidate travel and expenses and all administrative support functions for the team, such
as database maintenance
Manage multiple tasks and action items (documentation, follow up and preparation) ensuring
appropriate and timely action on deliverables
Manage vendor contracts and track invoices to contract terms
You will also be responsible for recruiting and on boarding interns for the digital EU team
Job specifications:
Qualifications
PGDM/MBA
60% above X, XII and graduation
Experience
Highly conversant with Excel, Outlook, Word; exposure to database management is preferred
Experience supervising and managing a professional staff.
Experience as a trusted resource as a member of a senior level executive team.
Highly analytical, detail oriented with advanced financial modeling and reporting skills.
Complex problem solving using
Technical interview
Applicant should fulfill the technical skills required and should answer and satisfy
recruiter.
HR interview
Every applicant will carefully check by asking various questions in order to verify
required competencies and personal views. Which helps to select suitable candidate.