BABY PRAM

FOR STREET VENDORS

Team - triggerX
•Ajeet Kumar Yadav
•Aniket Rakesh Kumar Rochwani
•Shubham P Farate
 Things to remember...
● Need Analysis
● Market Study
● Product Study
● Customer Study
● Customer Requirement
● Brainstorming
● Concept Generation
● Concept Selection
● Final Concept
● Submission
NEED ANALYSIS

Design a Baby Pram for Street Vendors to solve

the social problems faced by the street vendors in every
busy commercial and market street in India’s cities, small
towns, and villages.
The street vendors, especially women, who are
parents of young children below age 5, who cannot afford
daycares or have access to babysitters, often carry their
children to the street.
Design a system by considering their nature of work,
and other basic requirements with main focus on cost
effectiveness.
MARKET
STUDY
Rising awareness towards baby care products
and accessories has led to sustainable growth
of the baby care industries. This flourish of
baby care market is further
triggered by rise in average annual
income, higher standards of living and
growing urbanization rise in birth rates in
developing nations; and hence the spike in
pram and stroller market.
In addition, growing trend of traveling among millennials and baby boomers has
widened the scope for easy traveling with babies, thereby increasing the usage of
baby stroller. Increasing birth rates across developing countries, along with rising
safety concerns, have widened the scope for baby strollers. The product
showcases features such as convenience, ease of use, and cost
effectiveness, which is likely to promote the usage of baby strollers. In addition,
growing trend of traveling across generations has created demand for easy and pain
free travel with babies. Thus, parents prefer to incorporate an additional seat for their
infants through the travel system stroller at the time of car transport. Growing
working women population across countries has developed the
need to carry their babies to different places with greater
convenience, which has widened the scope for baby strollers. Moreover, growing
trend of nuclear families has increased the demand for these products as
parents need to take their babies with them every time they move
out of the house.
According to a report from RnR Market Research baby stroller and
pram market is projected to grow at 5% compound annual growth rate by 2020.
Source

Yet another report by Market Watch published April 18, 2019 suggests that the
worldwide market for Baby Pram and Stroller would grow at a CAGR of
roughly 2.4% over the next five years, which would reach 2500 million
US$ in 2014 from 2017 million US$ in 2019. Source

In 2015 the global consumption of stroller market was about 40

million units and Asia occupied over 50% of the market (China for
43.76%, rest of Asia for 8.40%), owing to the huge population base of China.
Closer home, in India, baby mobility equipment
industry, which was struggling in its initial years,
has now boomed with tremendous rise
in sales volume as well as value since
Indian parents are gradually adopting them
according to their needs and affordability. Though
demographics suggest that urban areas dominate
the market heavily as compared to the rural ones,

the silver lining is that even rural areas

are gearing up for a push. Online platforms
like FirstCry, Amazon, Flipkart etc. have also added
value to the market due to boom in e-commerce
business. Source
Market Insights for Street Vendors in India

According to the Ministry of Housing and Urban Poverty

Alleviation, there are over 10 million street vendors in India
as of 2014. This number has certainly spiked due
to consistent rise in birth rates. It is mainly the
nature of work of street vendors that makes baby
pram an indispensable need for them, especially
the women street vendors who are naturally responsible for
child rearing.
Large population of vendors, increased per capita income and the sheer
absolute necessity of baby carriers for women vendors as
they go door to door carrying their children, make baby pram a
befitting market for the street vendors. Prams explicitly designed for vendors
not only to suit their needs but to equip them and yet cheap enough to be
affordable to a class with an average daily income of ₹ 295 can even
flourish the market.
Source (Average Daily Income of street vendors)

https://en.wikipedia.org/wiki/Street_Vendors_Act,_2014
PRODUCT
STUDY
● Basic Parts Of Baby Pram

image source : http://www.madehow.com/Volume-4/Baby-Stroller.html

● Baby Pram Specification
may vary as Per Price.

Image Source : https://www.ebay.co.uk/c/775675221 Image Source : http://simpleparenting.lv/car-seat/

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Image Source : https://www.comfortsurf.com/product/Baby-Stroller-HY8010 Image Source : https://sacramentovalleystation.com/
 ● Types Of Baby Pram in India
Single Stroller Double Stroller

★ Price- Rs.500 to ★ Price-Rs.2500

Rs.50000 to Rs.50000
(approx.)
★ Price may vary
★ Price may
according to product vary
specification according to
product
specification

Image source : https://www.amazon.in/Fisher-Price-Explorer-Steel-Stroller-Pram/dp/B07NHWRC8J Image source :https://www.bebeplanet.com/products/echo-twin?variant=14807506371

Baby Pram for child from different age group
● Generally Age group for kids using baby pram can vary from 0 – 3
years but in some cases it may go above 3 years.
● Baby prams are available in general sizes in market.
● A child of age 0 to 3 years can use the same baby pram as per the size of baby
pram.
● Baby pram of different sizes are available in market.

17
CUSTOMER
STUDY
● Availablespace to keep baby pram
is less in a congested market for a
street vendor, so design need to be
very much optimized. It should be foldable.
● Roads/ pathways are uneven, so there is
going to be too much shock on
wheels/baby pram while moving on
roads
● There are too many mosquitoes in
streets
● There is too much noise from different
sources in a street/ road, something
should be done to reduce noise
● Street vendors stand in open sky , so
weather is a concern, material for
baby pram must be selected wisely to
avoid sun heat, and rain.
● Both hands of street vendors are busy while moving vegetable carts, or supporting
tokri on head when they come to market or going back to home etc. so if baby
pram can be hang on shoulders from back or front side like a
backpack would be good point.

● Baby pram canbe hanged to the vegetable cart to keep both hands
of the vendor free.
● Bad Odour issue in market.
● Babies pee a lot so there should be some storage
space to keep dirty/ wet cloths.
● Street vendors are poor they won’t buy costly baby
pram. It needs to be cost effective.
● Babies are prone to infections so material of the
baby pram should be non toxic etc. Eco-friendly
material should be used.
Customer Interviews_
Customer Requirements

● Storage – to keep clean & dirty clothes

● Grab bar / Protection shield / mosquito net / safety
belts / wheellock
● Compact and foldable design / adjustable for all
postures
● Can be hang/carry child while working
● Easy to clean
● Affordable to all customers ( cheap )
● Protection from all weather
● easy to use/operate/handle
● Mobility/parking/Portable/rocking/swinging
● It should carry 2 child's at a time
● Maximum visibility
● Eco friendly disposal after use Sustainability 23
TECHNICAL REQUIREMENTS

● Light in weight
● It should have 3 or 4 wheels
● It should carry max weight of 2 babies
● Safety belt with padding / head guard
● Suspension should be there
● Sweat free ventilation
Relative Importance Of Requirements
BRAIN
STORMING 26
Compact/
Foldable/ Safety
Adjustable BRAINSTORMING
posture

Protection Can be hang

from or Carry
weather child

Maximum Mobility/Parking
vissibility portable/locking
Safety
➢ Use elastic fabric material
➢ Make a flexible belt + grab bar
➢ Use front air bags
➢ Fine fabric mesh
➢ Transparent plastic sheet
➢ Shelter
➢ Telescopic shelter
➢ 5 strap belt
➢ Clothes attached to pram by velcro or
hooks
➢ Use brakes to lock wheels
➢ Don’t use wheels
➢ Use mechanical motion lock
 Can be Hang or Carry child
➢ Hang by hooks
➢ Use ropes ( conventional solution )
➢ Wire mesh
➢ Woolen fabric
➢ A bag pack with sack
➢ Fabric used from available Saree-
`
feel
➢ Rubber tubes
Mobility / Parking / Portable / Locking

➢ Wheels ( 3 or 4 ) ➢ Attach to kart

➢ Rollers ➢ Hang to
➢ Only by lifting trees/walls/poles
➢ wheel(can bear road friction )
➢ able to take weight upto 18 kg(5
yrs)
➢ easily foldable ➢ can use a bicycle lock
➢ takes minimum space,less weight ➢ Locking pin/latch
➢ Can use telescopic mechanism ➢ brakes
➢ Lego parts
➢ Maximum use of fasteners
Max Visibility

➢ Use transparent shield

➢ Less framing parts
➢ Plastic cover over the system
➢ Less mechanical links/joints
➢ Don’t use cushions
➢ Apply sun proofing
➢ Minimum parts/minimal design
➢ Wider opening
➢ Foldable covering member
➢ Adjustable opening
➢ Top covering can be removed if required
Protection from Weather
➢ Use some sheet on top to cover
➢ Use umbrella feature at top of baby pram
➢ Foldable top member
➢ Inclined roof for rainwater to fall down
➢ Light colour on top
➢ Less heat absorbing material/fabric
Compact/Foldable/Adjustable Posture
➢ sitting/standing/ movement allowable belts
➢ Fold from middle
➢ PaperCrafting
➢ Lego/puzzles
➢ Support for body
➢ Lumbar support adjustment as per age
➢ Cushioning as per weight
➢ Wool can be used as its cheaper(cushioning)
Concept Generation
Concept 01

35
Concept 02

36
Concept 03
Concept 04
Concept selection
Concept selection is based upon the requirements fulfilled by
the product concept.

Concept 04
Final Refinement
Baby Carrier_
Frame structure_
Attachment of carrier_
Shelter_
Final Design Functioning & Features

Front View Side View

Exploded View _ Members & Feature

Primary Wheel
for easy rotation

Baby pram view

Folding Mechanism of baby pram_Design Feature
● Baby pram can be folded easily in simple steps as shown below.
● It is easy for street vendor to carry it anywhere easily.
● It is very light weight, the number of parts are less.
● It takes very less space after folding so can be placed anywhere easily when not in use
● The design is very simple and minimalistic.
● Baby pram has been designed for a age group from 0 year to 5 year.
 ● Baby pram can be folded at different angles for better comfort.
● For baby, less the inclination of baby pram frame better the sleep.
● Street vendors work mostly open sky, so foldable canopy has been provided for shade.

Inclination at 70 degree Inclination at 40 degree Inclination at 15 degree

 Shoulder strap on
seat cushion

● Seat cushion can be
taken out of baby pram by
opening hooks and put on
shoulder on either side like
a backpack. Shoulder
strap has been provided.
● Baby pram can be put on ● Baby pram caught in
shoulder after folding hand after folding
● Baby seat cushion hanged
on shoulder like a bagpack
towards front side of mother
Hook

● A hook has been provided in baby

pram to hang it on wall to take less
ground space.
Street vendors are poor, they don’t
have big house. Availability of
space is a major concern for them.

● Backside view to show details

 ● Baby pram frame hanged on
street trolley./can be put the
frame on the top.
●
● Street vendor don’t have much
space. Space utilisation is very
important for them.
They can simply put the frame on the
top.

For better results now they can be with

their child more effectively.
No worry of mosquitoes / flies and
other weather conditions.
Baby Pram drawings

Front Elevation Side Elevation

BillofMaterial
Manufacturing Process
Costing for Baby Pram

Note - cost without considering mass production.

Siddhi - Baby Pram for Street Vendors
Summary

Safety - the 1st requirement to be considered because of nature of work of

street vendors.
Mobility - they should be able to carry their child with them, and our product
assures this.
Portable - as it is portable to carry along with them.
Carry your child - Assures the endless connection between mother and child.
Protection from weather - Shelter provides the protective shell.
Compact & foldable - compact, lightweight, sturdy, low maintenance and easy
to clean provision for endless use.
 THANK YOU
THANK YOU
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