AP10 - EV04 - “FORMATO BENCHMARKING"

Jairo Antonio Soto Almario

Tecnólogo en Gestión de Mercados – 1792929

Servicio Nacional de Aprendizaje - SENA

March 2020
MAIN ASPECTS OF
MY PRODUCT COMPETITION
COMPETITION
The packaging of our juices is Tetra The packaging of the juices of the competition
Pak. is Plastic.

The packaging of our juices is

Product
thicker than that of the
competition.

Our juices are priced at $ 2,700. The juices of the competition are priced at $
3,200.
Price
The prices of our juices are lower
than those of the competition.
Our sales system is wholesale The sales system of the competition is vending
stores, retail stores and catalog machines, wholesale stores, retail stores,
sales. catalog sales, and online sales.
Sales systems

The sales system of the competition is more

efficient than ours.
Our payment system is only cash. The payment system of the competition is
cash, cards and bonuses.

Payment systems
The payment system of the competition is
broader than ours.
Our advertising is the flyers, The advertising of the competition is flyers and
banners, free samples, written and television.
digital press.
Advertising
Our advertising is more
aggressive than that of the
competition.
Our promotion is point of sale The promotion of the competition is point of
marketing, POP material, offers, sale marketing.
contests and tastings.
Promotion

Our promotion is better than that

of the competition.
Our location is is national coverage. The location of the competition is national and
international coverage.
Location
The location of the competition is more
strategic than ours.