Professional Documents
Culture Documents
Module 3 PDF
Module 3 PDF
Promotion policies
Module 3 Limited range of products
Lower prices, higher quality /
Defender
Business Strategies better service
and their Mills & Snow business Not at forefront of technological
Marketing Implications strategies (based on product developments
ATTACHED SUMMARY
Business Level market development) classify
Competitive Strategies SBU"s into 4 types:
Intermediate Type
Market characteristics Follows selected set of promising
new developments
Technology Second or third entrant into
Analyser
product markets
Competition Slower than Prospector / not
3. Environmental factors
slower than defender
Business related strenghts