BRAC BUSINESS SCHOOL

BRAC UNIVERSITY
COURSE INFORMATION
Fall Semester 2015

Course Code: BUS 302

Course Title: Research Methods in Business & Management
Credits: 3 (three)
Course Instructor: Dr. Azmeri Khan, Adjunct Faculty.
Email: azmeri@isrt.ac.bd

Class time:
Section Days Time Room Number
1 ST 08:00-9:20 UB10101

Class time:
Section Days Time Room Number
2 ST 11:00-12:20 UB20201

Office Hours:
Sunday Tuesday
09:30-11:00 09:30-11:00
Course Objective:

Research is an important element throughout modern society and permeates almost every facet of
life. Effective research is necessary for successful policy making of all phases of the life. In
today's information-oriented environment, a manger/administrator cannot succeed without a
thorough understanding of the research process. Mangers/administrators are periodically
confronted with the need for consultant expertise to address critical management problems faced.
Many of these tasks involve research projects. Managing or conducting research as a consultant
requires an enormous range of skills and activities. As a manger/administrator client or to be a
good social researcher, you have to work with a wide range of people, understand the specific
methods used to conduct research, understand the subject being studied, to able to solicit the
funds to study it, keep the research on track and on schedule as well as speak and write
persuasively. This course covers all of the topics in a typical graduate course in social research
methods.

Learning objectives:
Upon successful completion the learner will be able to :
 Understand the language of research and underlying philosophical issues that
drive the research endeavor.
 Where research problems come from, the type of questions that can be asked and
how to conceptualize and formalize a research question.
 How to summarize, analyze and present data to support prompt and effective
decisions.
 How to sample, measure, design research e.g. different surveys, and estimate
relationships and probabilities for decision making.

Course Outline of
BUS 302: Research Methods in Business & Management
Instructor: Azmeri Khan Page 1 of 2
  Make successful research proposals, presentations and write effective research
reports.

Course contents:

 Fundamentals and Languages of Research

 Sampling
 Measurement (survey, experiments etc.)
 Research design
 Writing effective proposal
 Data analysis
1. Introduction to data analysis: Definition and scope of statistics,
population and sample, data and variables, levels of measurement.
1. Desscriptives-univariate data
a. Frequency
b. Central measure
c. Dispersion
d. Shape characteristics
2. Desscriptives-bivariate data
a. Crosstabulation-chi-squared statistic
b. Relational: regression/correlation
c. Causal studies: ANOVA
3. Desscriptives-multivariate data
a. Regression analysis
4. Inferential Statistics
a. Point Estimation for one, two and many sample situations
b. Interval estimation for one, two and many sample situations
c. Test of hypothesis for one, two and many sample situations
 Writing the research paper
 Effective presentation

Textbook: Research Methods Knowledge Base, W.G.. Trochim, Cornell University, 2002.

Assessment policy (distribution of scores):

Mid-Term- 20%
Class participation /
Attendence 5%
Quizzes 20%
Assignments 15%
Final Exam 40%
Total 100%

Course Outline of
BUS 302: Research Methods in Business & Management
Instructor: Azmeri Khan Page 2 of 2