SCHOOL OF TOURISM, HOSPITALITY & ENVIRONMENTAL MANAGEMENT

COLLEGE OF LAW, GOVERNMENT & INTERNATIONAL STUDIES

UNIVERSITI UTARA MALAYSIA
No. Information on Course

1. Course Name : SOCIOLOGICAL ASPECTS OF EVENT MANAGEMENT

2. Course Code: GHZS 2123

3. Name(s) of Academic Staff:

 Asmahany Ramely

4. Rationale for the inclusion of the course in the programme:

This is a compulsory course for Bachelor of Event Management (BEM) programme.

5. Semester/Year Offered: 2/1

6. Total Student Learning Face to face Online SLPA TLT

Time (SLT) Learning

TL = Traditional Lecture TL T P SCL/O A OL OA

T = Tutorial
P = Practical
SCL/O = Student Centered
Learning/Others
A = Assessment
OL= Online Learning 28 10 4.47 4 73.3 120
OA = Online Assessment
SLPA= Self Learning
Preparation and
Assessment
TLT = Total Learning Time

1
8. Credit Value: 3

9. Pre-requisite (if any):

None

10. Objective(s) of Course :

After completing this course, students should be able to:
i. Understand the sociological context of event management.
ii. Know how to perform a sociological analysis of an event.
iii. Acquire basic knowledge of social impact assessment (SIA) of event.
iv. Develop awareness of culturally sensitive aspects of an event, especially
those relating to societal values and norms.
11. Course Learning Outcomes:
Upon completion of the course, students are able to
i. Describe the sociological context of an event (C2, P3, A3).
ii. Identify the main social variables affecting the organisation of an event C1,
P1, A1).
iii. Analyse the social issues and problems that may have to be faced when
organising a public event (C3, P1, A1).
iv. Develop knowledge on the method of assessing the social impacts of an
event (C2, P3, A3).

12. Transferable Skills:

Field observation, critical thinking and problem solving, communication, teamwork,
information management and continuous learning, professional ethics and leadership
skill.

13. Teaching-learning and assessment strategy:

Mixed method between teacher-centred and student-centred. For the assessment
strategy it is a continuous assessment.

14. Synopsis:
This course aims to expose students to the concepts, issues and applications of
sociological perspectives on event management. It is intended to develop in
students an awareness of the sociological dimension of event management. The
topics of discussion include social values, institutions and organisations that
provide the social context of event management. The basic premise of the course
is that in any social situation, especially in multicultural society such as in Malaysia,
there may be many contestable issues surrounding an event because different
ethnic groups may react differently to the staging of the particular event. A
professional event manager must be able to gauge the acceptability of an event to
the local public.

15. Mode of Delivery:

Lectures, discussions, student centred learning, presentations and case study.

2
 Assessment Methods and Types:
16.
Coursework – 60%
- Quiz 1 – 15%
- Quiz 2 – 10%
- Assignment 1 – Problem solving– 5 %
- Assignment 2 – Problem solving & Presentation – 10 %
- Assignment 3- Product & Presentation – 20%

Examination – 40% (Final Examination)

17. Mapping of the course/module to the Programme Aims

Course Learning Outcomes

Programme Aims

1 2 3 4

The Bachelor of Event Management with

Honours programme is aimed at producing
event management professionals for
employment in the event management
industry and related sectors. This
programme is designed to provide students
with the opportunity to develop knowledge
and skills that can be applied in an event
management environment. As such, the
prospective students will be able to
contribute toward development and √ √ √ √
sustainability of the related industries. In
addition, in order to respond to current
sector demands, this programme is designed
to enable students to develop an innovative
and multi-skilled approach in managing
events. Thus, this program focuses on the
up-to-date courses both academically and
professionally to equip students with a
detailed understanding of day-to-day
operations.

21. Mapping of the course/module to the Programme Learning Outcomes

Course Learning Outcomes

Programme Learning Outcomes

1 2 3 4

Acquire and apply knowledge the / /

3
 fundamentals of event management in-line
with the industry requirement

Apply technical/practical/psychomotor skills

/ /
of event related in real job setting

Apply thinking and scientific skills approach

in problem solving relate with others / /
at work and in the community

Communicate effectively through all modes,

orally, graphically and in writing, and
/
function in culturally diverse, gender-
diverse and multi-disciplinary contexts

Exhibit individually or in team social skills

effectively and responsibility in the work / /
environment and society

Perform duties and responsibilities in

/ /
professional and ethical manner.

Recognize the need for and to engage in,

life-long learning and professional / /
development

Self-motivate and enhance

entrepreneurship skills for career / /
development.

Realize and exhibit leadership capability at

/ /
work and in the society

25. Content outline of the course/module and the SLT per topic

Face to Face OL SL TLT

Learning
Topics/Weeks
Outcomes
SCL
TL T P
/O
1.0 The Social Context of an Event
1.0 Introduction
2.0 Event as social phenomenon 1 2 1 3 6
3.0 Social construction of event
4.0 Conclusion

4
2.0 Stakeholders in an event
1.0 Introduction
2.0 Key players 2,3,4 2 1 3 6
3.0 Leaders and sponsors
4.0 Performers and spectators
5.0 Amateurs and professionals
6.0 Entrepreneurs and coaches
7.0 Government and the public

3.0 The local context

1.0 Introduction 1, 2,3,4 2 1 3 6
2.0 Event as a community affair
3.0 Event as a consumer good
1.0 Social stratification of event
2.0 Social network and event
3.0 Conclusion

4.0 The global context

1.0 Introduction 2,3,4 2 1 3 6
2.0 Event at the macro scale
3.0 The impact of ICT on the demand
and supply of event
4.0 The international arena
5.0 Event in the global village
6.0 Conclusion
5.0 Sociology of Event Management
1.0 Introduction
2.0 Inventory and typology What is 1,2,3,4 2 1 3 6
sociology?
3.0 Contributions of Sociology to
Event Studies
4.0 Sport sociology
5.0 Events and urban sociology
6.0 Events and rural sociology
7.0 Indoor-outdoor activities
8.0 The sacred and the profane
9.0 Life cycle of an event
10.0 Conclusion

6.0 Theories in the Sociology of Event

1.0 Introduction
2.0 Cultural perspective 2,3,4 2 1 3 6
3.0 Interactionist perspective
4.0 Structural perspective
5.0 Political economy of event

5
 6.0 Conclusion

7.0 Event in Malaysian Social Context

1.0 Introduction 2,3,4 2 1 3 6
2.0 Basic Social values
3.0 Event in time and space
4.0 Event and ethnicity
5.0 SIA of event in Malaysia
6.0 Conclusion

8.0 Media and Event

1.0 Introduction 2,3 2 1 3 6
2.0 Media the taste-maker
3.0 Ethnic dispositions to event
4.0 ICT in event marketing
5.0 Conclusion

9.0 FUTURE STUDIES

2,3,4 6 3 9 18
Case studies of Event I
1.0 Introduction
2.0 Rainforest MF / Thaipusam
3.0 Identity issues
4.0 Logistic issues
5.0 Security issues
6.0 Strategic management

10.0 Case Studies of Event II

1.0 Introduction 2,3,4 6 3 9 18
2.0 Monsoon Cup / Citrawarna
3.0 Creative resource
mobilisation.
4.0 Socio-cultural discordance
5.0 Conclusion

28 10 4 42 84

Student Learning & Online Online

Face to Face SLPA TLT
Assessment Learning Assessment

Course Delivery and

38.0 4 42 84
Preparation

6
Coursework
2.0 0 20.3 22.2
60%

Final Examination
2.5 0 11.0 13.6
40%

Total Notional Hours 42.5 4 0 73.3 120

Credit Hours 3

Main References:
Moufakkir, O. & Pernecky, T. (2015). Ideological, Social and Cultural Aspects of Events. CABI

Richards, G., Brito, M.P.D. & Wilks, L. (2013). Exploring the social impacts of events. London:
Routledge.

Getz, D. & Page, S.J. (2016). Event Studies: Theory, research and policy for planned events. London:
Routledge.

Coakley, J. (2009). Sport in Society: Issues and controversies. New York: McGraw-Hill.

Eitzen, D. S. (2008). Sport in contemporary society (Ed.). New York: St. Martins Press. (GV706.5
.S733 2012)

Horne, J., Tomlinson, A. & Whannel, G. (1999). Understanding sport: An introduction to the
sociological and cultural analysis of sport. London: Routledge.

Hylton, K. (2008). Race equality and sports networks: social Capital links. In Nicholson, M. & Hoye,
R. Eds. Sports and Social Capital. Amsterdam: Elsevier, pp. 257-284.

Leonard, W. M. (1998). A sociological perspective of sport. Boston: Allyn & Bacon. GV706.5 .L465
1998

Vasudevan, T. A. (1991). Sosiologi Sukan: Petaling Jaya: Fajar Bakti.

Woods, R. (2007). Social issues in sport. London: Barnes & Noble.