SURVEY ON CONSUMERS BRAND PREFERENCE TOWARDS SELECTED

CONSUMER DURABLES AT RELIANCE DEGITAL, HUBLI.

PRODUCT: LAPTOP

CUSTOMER INFORMATION:
NAME: ______________________________ AGE: ________
GENDER: ______________ OCCUPATION: _____________________
INCOME: ______________ PHONE NUMBER: __________________
ADDRESS: ________________________

1. Describe what does brand mean to you?

________________________________________________________

2. Do you buy only branded products?

a) Yes always b) Never
c) Only when quality is important d) Rarely

3. Which brand do you prefer most in Laptop?

a) Macbook b) Dell c) Acer
d) Lenovo e) Iball f) HP
g) Others (Please Specify) ___________________

4. Why did you prefer that brand over others?

a) Performance b) Warranty c) Technical specs
d) Durability e) Battery f) Weight
g) Brand image h) Support services i) Design
j) Others (Please Specify) ____________________

5. Where did you know your brand?

a) TV b) Newspaper c) Magazine
d) Online e) Outdoor f) Radio
g) Friends h) Others (Please Specify) ________________

6. Which of the following, according to you, help build a good brand image?
a) Quality b) Communication strategy c) Competitive pricing
d) Good value added services e) Free trials and discounts
f) Others (Please Specify) ________________________

7. Which of the following do you prefer?

a) Products from bigger companies with wider distribution
b) Products from companies with good warranty and after sale services
c) Products from local companies with better price & slightly lesser quality
d) Products belonging to companies with good brand image
e) Others (please specify) _____________________________________

8. Do you believe in products that are endorsed by your favourite celebrities?

a) Yes b) No

9. Does country of origin affect your brand purchase decision?

a) Yes b) No

10. Does association of products with a particular group of company lead to preference for
such products?
a) Sometimes b) Always c) Never

11. Will you stick to the same product if their price is increased (and you are a loyal
customer to the product)?
a) Up to a certain limit in price increase
b) Yes, irrespective of the price increase
c) No, I may look for different products

12. What kind of television would you prefer to buy?

a) RAM b) Processor c) Storage
d) Screen size e) Resolution f) Operating system
g) Battery h) Others (Please Specify) _____________________

13. Is your preferred brand available at Reliance digital, Hubli?

a) “Yes” if ‘Yes’ specify the brand______________________
b) “No” if ‘No’ Specify the brand______________________

14. Are you satisfied with product of your brand?

a) ‘Yes’
b) ‘No’ (Specify the reason) _________________________________________

15. Are you a loyal customer for the products you buy?
a) Yes always, I stick to the same products.
b) Never, I keep experimenting with new products.
c) Only for quality products.
d) I choose the least-priced product.

~~~~~~~~~~~~~~~~~~~~~~~~~~~ THANK YOU ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~