1

Understand
PROBLEM
1
Understand Visual Templates for:
Problem
Learn
2


Validate Diverge
Valida+on Solu+on


Measure

4 3
Prototype Decide Rapidly map informa+on and ideas for Product
Prototype Hypotheses User Tes+ng (PUT).
Then, select the most important customer mini-
Build
problem or trade-off of own product/organiza+on
to be resolved.
 Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
DESIGN SPRINT (DS) LOOP

Understand

5 2

Validate Diverge

4 3

Prototype Decide

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
DESIGN SPRINT (DS) LOOP

1
Understand
Problem

5 2
Validate Diverge
Valida+on Solu+on

4 3
Prototype Decide
Prototype Hypotheses

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
DESIGN SPRINT (DS) LOOP

1
Understand
Problem
Learn

5 2
Validate Diverge
Valida+on Solu+on

Measure

4 3
Prototype Decide
Prototype Hypotheses
Build

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
1 Understand
PROBLEM
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)

WHO
Customer

WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)
q  TARGETED CUSTOMER:
Most Important Customer (MIC):
WHO q  TARGETED PROBLEM: Most Cri+cal
Customer Job To Get Done (-/+)
q  Experts:

WHAT
Product

HOW
Provider
Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)
q  TARGETED CUSTOMER:
Most Important Customer (MIC):
WHO q  TARGETED PROBLEM: Most Cri+cal
Customer Job To Get Done (-/+)
q  Experts:

q  Customer Journey (Habit) Map:

WHAT q  Customer Scenario (JTGD; Trade-off):
Product q  Winning Strategy (HMW):

HOW
Provider
Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
1 Understand
PROBLEM
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype
BIG CHALLENGE/ LONG-TERM GOAL
CONSTRAINT/RISK (VISION/STRATEGY)

DESIGN SPRINT (DS)

QUESTION

Sprint Goal, Challenge, and QuesSon Event 1 – Understand

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL

WHY
CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS) WHAT

QUESTION Product

HOW
Provider
Sprint Goal, Challenge, and QuesSon Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)

WHO
Customer

WHAT
Product

HOW
Provider
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
q  Day 1 (Monday)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN q  10am – 5pm
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
q  Online:
Problem Hypotheses Valida+on WHERE q  Out of Building (Industry/Env.):
Solu+on Prototype Space * Risks: * Opportuni+es:

WHY q  Problem:
Profit q  Vision:
(Value) q  Long/Medium/Short-term Goal:
q  TARGETED CUSTOMER:
Most Important Customer (MIC):
WHO q  TARGETED PROBLEM: Most Cri+cal
Customer Job To Get Done (-/+)
q  Experts:

q  Customer Journey (Habit) Map:

WHAT q  Customer Scenario (JTGD; Trade-off):
Product q  Winning Strategy (HMW):
q  Team/Experts:
q  Sprint QuesXons (TARGETED):
q  How Might We (HMW) …
HOW q  Premortem:
Provider
Event 1 – Understand Checklist
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
q  Day 1 (Monday)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN q  10am – 5pm
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
q  Online:
Problem Hypotheses Valida+on WHERE q  Out of Building (Industry/Env.):
Solu+on Prototype Space * Risks: * Opportuni+es:

BIG CHALLENGE/ LONG-TERM GOAL

WHY q  Problem:
CONSTRAINT/RISK (VISION/STRATEGY) Profit q  Vision:
(Value) q  Long/Medium/Short-term Goal:
q  TARGETED CUSTOMER:
Most Important Customer (MIC):
WHO q  TARGETED PROBLEM: Most Cri+cal
Customer Job To Get Done (-/+)
q  Experts:

q  Customer Journey (Habit) Map:

DESIGN SPRINT (DS) WHAT q  Customer Scenario (JTGD; Trade-off):
QUESTION Product q  Winning Strategy (HMW):
q  Team/Experts:
q  Sprint QuesXons (TARGETED):
q  How Might We (HMW) …
HOW q  Premortem:
Provider
Sprint Goal, Challenge, and QuesSon Event 1 – Understand Checklist
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
q  Day 1 (Monday)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN q  10am – 5pm
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
q  Online:
Problem Hypotheses Valida+on WHERE q  Out of Building (Industry/Env.):
Solu+on Prototype Space * Risks: * Opportuni+es:

BIG CHALLENGE/ LONG-TERM GOAL

WHY q  Problem:
CONSTRAINT/RISK (VISION/STRATEGY) Profit q  Vision:
q  Desirability: (Value) q  Long/Medium/Short-term Goal:
q  TARGETED CUSTOMER:
q  Feasibility: Most Important Customer (MIC):
WHO q  TARGETED PROBLEM: Most Cri+cal
Customer Job To Get Done (-/+)
q  Viability: q  Experts:

q  Customer Journey (Habit) Map:

DESIGN SPRINT (DS) WHAT q  Customer Scenario (JTGD; Trade-off):
QUESTION Product q  Winning Strategy (HMW):
q  Team/Experts:
q  Sprint QuesXons (TARGETED):
q  How Might We (HMW) …
HOW q  Premortem:
Provider
Sprint Goal, Challenge, and QuesSon Event 1 – Understand Checklist
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
q  Day 1 (Monday)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN q  10am – 5pm
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
q  Online:
Problem Hypotheses Valida+on WHERE q  Out of Building (Industry/Env.):
Solu+on Prototype Space * Risks: * Opportuni+es:

Monday Tuesday Wed/day Thursday Friday

WHY q  Problem:
10am- Profit q  Vision:
5pm (Value) q  Long/Medium/Short-term Goal:
•  Office q  TARGETED CUSTOMER:
•  Env.: Most Important Customer (MIC):
Risks/Opp. WHO q  TARGETED PROBLEM: Most Cri+cal
* Problem; Customer Job To Get Done (-/+)
Vision/Goal q  Experts:
Most
Important q  Customer Journey (Habit) Map:
Customer; WHAT q  Customer Scenario (JTGD; Trade-off):
Experts Product q  Winning Strategy (HMW):
* Customer
q  Team/Experts:
Journey
(Habit) Map q  Sprint QuesXons (TARGETED):
q  How Might We (HMW) …
* HMW … HOW q  Premortem:
* Team: <8; Provider
Premortem Event 1 – Understand Checklist
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN E: A: A: R:
Engage- Acquisi- Ac+va- Reten-
Time ment +on +on +on/
1 2 3 4 5
Revenue
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN To Do Doing Done
(Future) (Present) (Past)
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Case Study 1
Savioke
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)

WHO
Customer

WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS)

QUESTION WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience:
a robot with personality Bring robot helpers into
the everyday lives of WHO
humans in … restaurants, Customer
hospitals, elder care
DESIGN SPRINT (DS) faciliSes, ...
QUESTION WHAT
How will hotel guests react Product
to a robot with
personality?
HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience: TARGETED CUSTOMER (Archetype)
a robot with personality Bring robot helpers into q  Hotel Guest
the everyday lives of WHO
humans in … restaurants, Customer
hospitals, elder care REALISTIC PROTOTYPE(S)
DESIGN SPRINT (DS) faciliSes, ... q  Relay Robot
QUESTION WHAT
Product
How will hotel guests react
to a robot with
personality?
HOW
Provider
Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience: TARGETED CUSTOMER (Archetype)
a robot with personality Bring robot helpers into q  Hotel Guest: Trade-offs (-/+)
the everyday lives of WHO
humans in … restaurants, Customer
hospitals, elder care REALISTIC PROTOTYPE(S)
DESIGN SPRINT (DS) faciliSes, ... q  Relay Robot: Trade-offs (-/+)
QUESTION WHAT
Product
How will hotel guests react
to a robot with
personality?
HOW
Provider
Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN E: A: A: R:
Engage- Acquisi- Ac+va- Reten-
Time ment +on +on +on/
1 2 3 4 5
Revenue
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience:
a robot with personality Bring robot helpers into
the everyday lives of WHO
humans in … restaurants, Customer
hospitals, elder care
DESIGN SPRINT (DS) faciliSes, ...
QUESTION WHAT
How will hotel guests react Product
to a robot with
personality?
HOW
Provider
Customer Journey Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience: Hotel Hotel
a robot with personality Bring robot helpers into guest guest
wants … receives
the everyday lives of WHO small small
humans in … restaurants, Customer
item item
hospitals, elder care
DESIGN SPRINT (DS) faciliSes, ...
QUESTION WHAT
How will hotel guests react Product
to a robot with Guest Recept- Robot
calls ionist takes
personality? Recept- puts item to
HOW ionist item in guest
Provider Robot

Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN To Do Doing Done
(Future) (Present) (Past)
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Provide bejer customer (Value)
hotel guests would react to experience:
a robot with personality Bring robot helpers into
the everyday lives of WHO
humans in … restaurants, Customer
hospitals, elder care
DESIGN SPRINT (DS) faciliSes, ...
QUESTION WHAT
How will hotel guests react Product
to a robot with
personality?
HOW
Provider
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Case Study 2
FlaXron Health
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)

WHO
Customer

WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL

WHY
CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS) WHAT

QUESTION Product

HOW
Provider
Sprint Goal, Challenge, and QuesSon OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Get more pa+ents to enroll (Value)
a change in workflow of in clinical trials
cancer clinics will affect the
organizaSon WHO
Customer

DESIGN SPRINT (DS)

QUESTIONS WHAT
q  Can we find matches Product
fast enough?
q  Will cancer clinics
change their workflow
to use a new tool
HOW
Provider
(socware)? OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Get more pa+ents to enroll (Value)
a change in workflow of in clinical trials TARGETED CUSTOMER (Archetype)
cancer clinics will affect the q  Cancer Pa+ent
organizaSon WHO
Customer

REALISTIC PROTOTYPE(S)
DESIGN SPRINT (DS) q  Pa+ent-Therapy Matching
QUESTIONS WHAT Service
Product
q  Can we find matches
fast enough?
q  Will cancer clinics
change their workflow
to use a new tool
HOW
Provider
(socware)? Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN E: A: A: R:
Engage- Acquisi- Ac+va- Reten-
Time ment +on +on +on/
1 2 3 4 5
Revenue
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Get more pa+ents to enroll (Value)
a change in workflow of in clinical trials
cancer clinics will affect the
organizaSon WHO
Customer

DESIGN SPRINT (DS)

QUESTIONS WHAT
q  Can we find matches Product
fast enough?
q  Will cancer clinics
change their workflow
to use a new tool
HOW
Provider
(socware)?
Customer Journey Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Get more pa+ents to enroll (Value)
Pa+ent PaXent
a change in workflow of in clinical trials wants … starts
cancer clinics will affect the therapy therapy
organizaSon WHO
Customer

DESIGN SPRINT (DS)

QUESTIONS WHAT
q  Can we find matches Product Pa+ent Doctor/ Doctor Pa+ent
makes Coordin. discusses enrolls
fast enough?
appoint- searches trial with for
q  Will cancer clinics ment to for pa+ent therapy
change their workflow
to use a new tool
HOW see matching
Provider doctor trials
(socware)?
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN To Do Doing Done
(Future) (Present) (Past)
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
Not sure about how … Get more pa+ents to enroll (Value)
a change in workflow of in clinical trials
cancer clinics will affect the
organizaSon WHO
Customer

DESIGN SPRINT (DS)

QUESTIONS WHAT
q  Can we find matches Product
fast enough?
q  Will cancer clinics
change their workflow
to use a new tool
HOW
Provider
(socware)?
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Case Study 3
Blue Boele Coffee
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on
Solu+on Prototype

World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

WHY
Profit
(Value)

WHO
Customer

WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

Monday Tuesday Wed/day Thursday Friday

WHY
10am- Profit
5pm (Value)
•  Office
•  Env.:
Risks/Opp. WHO
* Problem; Customer
Vision/Goal
Most
Important
Customer; WHAT
Experts Product
* Customer
Journey
(Habit) Map
* HMW … HOW
* Team: <8; Provider
Premortem OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS)

QUESTION WHAT
Product

HOW
Provider
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

TARGETED CUSTOMER (Archetype)
q  Café Visitor (Coffee Drinker)
WHO
Customer

REALISTIC PROTOTYPE(S)
DESIGN SPRINT (DS) q  Online Website
QUESTION WHAT
Product

HOW
Provider
Product User TesXng (PUT) Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN E: A: A: R:
Engage- Acquisi- Ac+va- Reten-
Time ment +on +on +on/
1 2 3 4 5
Revenue
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS)

QUESTION WHAT
Product

HOW
Provider
Customer Journey Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate Custom- Custom- Custom- Custom-
Problem Hypotheses Valida+on WHERE er gets/ er visits er com- er
reads website pares chooses/
Solu+on Prototype Space Press coffee buys
story retailers beans
BIG CHALLENGE/ LONG-TERM GOAL WHY
CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

Custom- Custom-
er wants er gets
WHO … cup of cup of
Customer coffee coffee

DESIGN SPRINT (DS)

QUESTION WHAT
Product
Custom- Custom- Barista Custom-
er visits er orders serves er pays
cafe coffee coffee to for cup
customer of coffee
HOW
Provider
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
 Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN To Do Doing Done
(Future) (Present) (Past)
Time
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Problem Hypotheses Valida+on WHERE
Solu+on Prototype Space

BIG CHALLENGE/ LONG-TERM GOAL WHY

CONSTRAINT/RISK (VISION/STRATEGY) Profit
(Value)

WHO
Customer

DESIGN SPRINT (DS)

QUESTION WHAT
Product

HOW
Provider
Event 1 – Understand
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing