Professional Documents
Culture Documents
7 CS of Communications
7 CS of Communications
Assignment 2
Q: Identify the traits and explain, how are they present in the brochure in the
light of traits of technical writing and Seven C’s of communication.
Ans: First of all , what are brochures? They are promotional documents often intended to target
prospective audience to commemorate some specified message to them either for
advertisement or awareness basis.
Technical writing:
The profession of technical writing demands simplicity, conciseness and
clarity of a given subject to have a better grasp on a particular topic
Seven C’s of communication:
Complete
Concise
Clear
Concrete
Correct
Courteous
Considerate
Above are the so called 7 C’s of Communication and in the perspective of these
bullets lets discuss about the Brochure of Novel Corona virus.
Complete:
The booklet covers all aspects of coronavirus answers all the queries about it
such as,
WHAT IS COVOID 19?
ITS OUTBREAK
HOW ONE CAN PROTECT HIMSELF?
It answers all the necessary questions and talks about all the precautionary
measures anyone should take. So right from the root that where it stems from to
the end that how to handle any unfortunate situation.
Abdullah Ali BCS_2D ROLL#146
Concise:
The brochure is impeccable / unblemished of any unnecessary sentence or even
word which prolong or make a document mundane for a reader. It saves time and
expense of both reader and writer . I.e
Clear:
Using precise sentences and familiar words are the key of Clarity as further
clarity can be further divided into Four main categories.
i. Length
ii. Unity
iii. Coherence
iv. Emphasis
Abdullah Ali BCS_2D ROLL#146
Length:
Brochure passes the first test as its sentences are within the given ideal length
which is 17 to 20 words or utmost 30 .
Unity:
As one can contemplate that every line in the pamphlet is united in such a way
that no argument or idea collides to eachother The very uniformity of each
sentence is maintained in a outstanding way.
Coherence:
As to notice there is one focal point in the whole leaflet which is novel coronavirus
and each idea ,argument and statement is interconnected to one another it’s hard
Emphasis:
Concreteness:
This “C” is an integral part of 7 C’s it enable the document to use the
most authentic source available out there plus to use the level of
language as according to the audience so that no one have any
skeptical approach towards the piece of writing.
Facts and figures should be gathered from a reliable source each time
when graphs, relations or facts are being
jocked down as to observe in a brochure it
is evident that concreteness has been
prioritized by the writer .
Correct:
As to cross check all the given information in
the pamphlet comply with the international findings plus the level of language
and vivid nature communicate with the readers in the best possible of way which
is to aware public of hazards , precautions and solution of a deadly disease
On the other hand all the sources are accurate with their specified facts and
figures they stand with other international news agencies and laboratories
Abdullah Ali BCS_2D ROLL#146
Courteous:
Considerate:
Abdullah Ali BCS_2D ROLL#146
In this very booklet the “you” attitude is preferred over “I” attitude that shows
respect ,consideration and well being of reader as in example writer is awaring
reader for the unfortunate instance by using “YOU” strategy.
1. To aware
2. To inform
Several of above we have discussed prior we would only discussed that are not
previously discussed.
Audience Recognition