PROJECT REPORT

ON
“MARKETING STRATEGIES OF RELIANCE JIO”

Submitted in partial fulfillment of the requirements for the award of the

degree of Bachelor of Business Administration programme
of Guru Gobind Singh Indraprastha University, Delhi.

Submitted by
JASPREET SINGH
BBA Semester –VI
Enrol. No. :01419201716

Lingaya’s Lalita Devi Institute of Management & Sciences

Mandi Road, Mandi
Delhi-110047

1
 CERTIFICATE
This is to certify that project entitled ―marketing strategies of reliance jio‖ Which is submitted by
jaspreet singh in partial fulfillment of the requirement for the award of degree of BBA in
Lingaya‘s Lalita Devi Institute of Management And Sciences, Delhi, under the guidance and
direction . to the best of my knowledge and belief the data and information presented by him in
the project has not been submitted Earlier.

DATE: Mr. Pranav Mishra

HOD

2
 DECLARATION

I, hereby declare that this Major Project Report, entitled ―MARKETING STRATEGIES OF

RELIANCE JIO‖, is an authentic work carried out by me. It has not been submitted earlier

for award of any degree or diploma to any institute or university.

Place: New Delhi Candidate’s signature

Date: Name: JASPREET SINGH

Enroll. No.: 01419201716

Countersigned

Name :

Supervisor

Lingaya‘s Lalita Devi Institute of Management & Sciences

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 TABLE OF CONTENTS

S.No. Topic Page No

1 Certificate -
2 Declaration -
3 Acknowledgement -
4 Preface -
5 Chapter-1 : Introduction 7-31
6 Chapter-2 : Research Methodology 32-35
7 Chapter-3 : Data analysis and 36-47
Interpretation
8 Chapter-4: Conclusion 48-49

9 Chapter-5 : Bibliography 50-51

10 QUESTIONNAIRE -

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 ACKNOWLEDGMENT

An independent project is a contradiction in terms. Every project involves contribution of

people. This project also bears the imprints of many people and it is a pleasure for me to

acknowledge and thank all of them.

I am deeply indebted to MR. PRANAV MISHRA who acted as a mentor and guide,

providing knowledge and giving me his/her valuable time out of his/her busy schedule, at

every step throughout the project. It is only because of his/her this project came into being.

I also take the opportunity to express my sincere gratitude to each and every person, who

directly or indirectly helped me throughout the project and without anyone of them this

project would not have been possible.

The immense learning from this project would be indelible forever.

JASPREET SINGH

01419201716

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 PREFACE

These are the days of the advertising world and not the self-promoting world.
Advertising is one of the very few essential assets allocating concept which is
growing at its zenith rate to bring prosperity and progress to the teeming millions
of countries where people run after jobs. Equally important is the role of Digital
marketing advisors, where the investment field supports advisors and takes
marketing companies to boom, and gleam and yield best results.
I am really happy to present this project before the teachers as it gives me an
incorporated base for further education and knowledge of the worldly scenarios
of the digital marketing industry.
I have tried my best to bring to you the latest picture of the various plans of
digital marketing practices.
The sections and its included chapters are cordially arranged for the smooth flow
of the subject matter both for ingestion and digestion. I carried out the survey
myself along with the summarization and conclusion of the survey. For the other
material I have freely drawn the material from internet sites and books to bring to
you the latest picture of the digital marketing industry. Hence, I do not claim any
originality, except for my style of presentation and the survey part.
I am very thankful to Mr.Pranav Mishra, BBA, LLDIMS College, who took the
burden to explain me the movement of the project so that I could bring out the
best possibility.
I have tried to be, as far as perfect: yet the dirty minds always tend to intervene
keeping you in a disguised state to any fault. Hence, I request all teachers to
bring to my notice any such mistakes or any facts so that I can rectify them and
increase my knowledge base. I welcome every suggestion regarding the project
matter and status as I believe in the proverb.

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 CHAPTER-1
INTRODUCTION

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 INTRODUCTION
India has a fast-growing mobile services market with excellent potential for the future. With
almost five million subscribers amassed in less than two years of operation, India's growth tempo
has far exceeded that of numerous other markets, such as China and Thailand, which have taken
more than five years to reach the figures India currently holds. The number of mobile phone
subscribers in the country would exceed 50 million by 2010 and cross 300 million by 2016,
according to Cellular Operators Association of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such
growth rates can be greatly attributed to the drastically falling price of mobile handsets, with
price playing a fundamental role in Indian subscriber requirements. Subscribers in certain
regions can acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a handset for $150 or
less. This should lead to increased subscribership. This market is growing at an extremely fast
pace and so is the competition between the mobile service providers.
With the presence of a number of mobile telephony services providers including market leaders
like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two network
technologies such as Global System for Mobile Communications (GSM) and Code Division
Multiple Access (CDMA). In cellular service there are two main competing network
technologies: Global System for Mobile Communications (GSM) and Code Division Multiple
Access (CDMA). Understanding the difference between GSM and CDMA will allow the user to
choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you
achieve higher sell capacity and better speech quality and one can enjoy crystal clear reception
on ones mobile phone. It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must
examine what is a license. License issued by the government is an authority, given to a person
upon certain conditions to do something which would have been illegal or wrongful otherwise.
For example, a driver‘s license issued by the government, gives the authority to a person to drive
a motor vehicle. There are three main types of license fee which the government charges: (I)

8
initial license fee, which generally is non-refundable, (ii) annual license fee, and (iii) additional
fee for allocation of spectrum.
Licensing framework has been an integral part of India‘s telecommunication law. Under the
Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any
person to establish, maintain or use a telegraph.

Code Division Multiple Access (CDMA) describes a communication channel access principle
that employs spread spectrum technology and a special coding scheme (where each transmitter is
assigned a code). It is a spread spectrum signaling, since the modulated coded signal has a much
higher bandwidth than the data being communicated. CDMA is the current name for mobile
technology and is characterized by high capacity and small cell radius. It has been used in many
communication and navigation systems, including the Global Positioning System and the
omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with
technological up gradations occurring nearly every day and the ever-increasing demand for easier and
faster connectivity, the mobile telephony market is expected to race ahead.

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NATIONAL TELECOM POLICY 1994 (NTP 1994):-

The National Telecom Policy was announced in 1994 which aimed at improving India's
competitiveness in the global market and provide a base for a rapid growth in exports. This
policy eventually facilitated the emergence of Internet services in India on the back of
established basic telephony communication network. This policy also paved way for the entry
of the private sector in telephone services.
The main objectives of the policy were:
 To ensure telecommunication is within the reach of all, that is, to ensure availability
of telephone on demand as early as possible
 To achieve universal service covering all villages, that is, enable all people to access
certain basic telecom services at affordable and reasonable prices
 To ensure world-class telecom services. Remove consumer complaints, resolve
disputes and encourage public interface and provide a wide permissible range of
services to meet the demand at reasonable prices
 To ensure that India emerges as a major manufacturing base and major exporter of
telecom equipment
 To protect the defence and security interests of the nation.
The policy also announced a series of specific targets to be achieved by 1997 and further
recognized that to achieve these targets the private sector association and investment would be
required to bridge the resource gap.
Thus, to meet the telecom needs of the nation and to achieve international comparable
standards, the sector for manufacture of telecom equipment had been progressively relicensed
and the sub-sector for value-added services was opened up to private investment (July 1992) for
electronic mail, voice mail, data services, audio text services, video text services, video
conferencing, radio paging and cellular mobile telephone. The private sector participation in the
sector was carried out in a phased manner. Initially the private sector was allowed in the value
added services, and thereafter, it was allowed in the fixed telephone services. Subsequently,
VSAT services were liberalized for private sector participation to provide data services to
closed user groups.

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Establishment of TRAI
The entry of private players necessitated independent regulation in the sector; therefore, the
TRAI was established in 1997 to regulate telecom services, for fixation/revision of tariffs, and
also to fulfil the commitments made when India joined the World Trade Organization (WTO) in
1995. The establishment of TRAI was a positive step as it separated the regulatory function
from policy-making and operation, which continued to be under the purview of the DoT2.
The functions allotted to the TRAI included:
a. To recommend the need and timing for introduction of new service provider
b. To protect the interest of customers of telecom services
c. To settle disputes between service providers
d. To recommend the terms and conditions of license to a service provider
e. To render advice to the Central government on matters relating to the development of
telecommunication technology and any other matter applicable to the telecommunication
industry in general.

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NEW TELECOM POLICY 1999 (NTP 1999):-

In recognition of the fact that the entry of the private sector, which was envisaged during NTP-
94, was not satisfactory and in response to the concerns of the private operators and investors
about the viability of their business due to non realization of targeted revenues the government
decided to come up with a new telecom policy. The most important milestone and instrument of
telecom reforms in India is the New Telecom Policy 1999 (NTP 99). The New Telecom Policy,
1999 (NTP-99) was approved on 26th March 1999, to become effective from 1st April
1999.Moreover, convergence of both markets and technologies required realignment of the
industry. To achieve India‘s vision of becoming an IT superpower along with developing a
world class telecom infrastructure in the country, there was a need to develop a new telecom
policy framework. Accordingly, the NTP 1999 was framed with the following objectives and
targets:
 Availability of affordable and effective communication for citizens was at the core of the
vision and goal of the new telecom policy
 Provide a balance between provision of universal service to all uncovered areas,
including rural areas, and the provision of high-level services capable of meeting the
needs of the economy
 Encourage development of telecommunication facilities in remote, hilly and tribal areas
of the nation
 To facilitate India‘s journey to becoming an IT superpower by creating a modern and
efficient telecommunication infrastructure taking into account the convergence of IT,
media, telecom and consumer electronics
 Convert PCOs, wherever justified, into public telephone information centers having
multimedia capability such as ISDN services, remote database access, government and
community information systems etc.
 To bring about a competitive environment in both urban and rural areas by providing
equal opportunities and level playing field for all players
 Providing a thrust to build world-class manufacturing capabilities and also strengthen
research and development efforts in the country
 Achieve efficiency and transparency in spectrum management

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 MAJOR PLAYERS IN TELECOM INDUSTRY

Headquartered in New Delhi, India, Bharti Airtel Ltd is a leading global telecommunications

company with operations in 20 countries across Asia and Africa. The company ranks amongst

the top four mobile service providers, globally, in terms of number of subscribers. In India, the

company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed

line services, high speed DSL broadband, IPTV, DTH, enterprise services including national and

international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G

wireless services and mobile commerce.

Bharti Airtel: An inspiring success story

2015 Launches 4G mobile services in 296 towns

2014 Buys Loop Assets for US$ 105 million

2013 Airtel signs definitive agreement to fully acquire Warid Uganda

2012 Launched its mobile wallet service -- Airtel Money

2012 Airtel launches Green Data Centre in Mumbai

2009 Bharti Airtel Introduces India‘s First Android™ Phone, the HTC Magic
for Airtel Customers

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 Vodafone group is a mobile communication company which provides service to mobile
voice, messaging, data and fixed line. The company money transfer service Mpesa
enables people in emerging markets, to send and receive money through a mobile
phone.Vodafone India Limited, formerly Vodafone Essar Limited, is the second largest
mobile network operator in India after Airtel by subscriber base. It is headquartered in
Mumbai, Maharashtra. It has approximately 173 million customers as of September
2014. It offers both Prepaid and Post-paid GSM cellular phone coverage throughout India
with good presence in the metros.

Vodafone India Ltd, headquartered in Mumbai, is the second largest mobile network operator

serving over 150 million customers in India with a presence in all telecom circles. The company

is a member of the Vodafone Group and commenced operations in 1994 when its predecessor

Hutchison Telecom acquired the cellular license for Mumbai. Vodafone India has firmly

established a strong position within the Vodafone Group too, making it the largest subscriber

base globally.

Vodafone Business Solutions serves the requirements of an enterprise. It is a total

communications offering that caters to all their voice and data, wireless and fixed-line needs.

With the advantage of global expertise, experience and the knowledge of local markets, the

business is run through the following verticals – Vodafone Global Enterprise, SME, National

Corporate and Key Accounts.

In line with the government‘s objective to improve rural penetration of telephony services, the

company has also worked continuously in the last few years to establish a strong rural presence.

Vodafone has marked a growth of over 21 per cent in its rural subscriber base in FY 2011–12 to

become the second largest rural wireless operator in the country.

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Vodafone: India’s third-largest mobile operator
2013 Unveils its first ‗Retail of tomorrow‘ or ‗ROTO‘ store in Karnataka

2012 Receives award from tele.net as the best 3G service operator – Telecom
Operator Awards 2012

2011 Ranks No. 1 in overall customer satisfaction – Hindustan Times‘ customer

satisfaction National Survey

2010 Launches mobile applications store

Idea Cellular, an Aditya Birla Group company, is a pan-India integrated GSM operator offering

2G and 3G services, has its own National Long Distance (NLD) and International Long Distance

(ILD) operations, and Internet Service Provider (ISP) license. With revenue in excess of US$ 5

billion, market share of nearly 18.2 per cent, and subscriber base of over 165 million. Idea is

India‘s third largest mobile operator. Idea is the sixth largest mobile operator in the world, based

15
on number of subscribers in single country operations (as per GSMA Intelligence). Idea carries

traffic of over 2 billion minutes a day.

Idea is planning to launch 4G services in early 2016. The company has a well established

network across the length and breadth of the country comprising of over 1,49,196 cell sites

covering 7,513 towns and 3,63,580 villages as on the first quarter of FY 16. Using the latest in

technology, Idea provides world-class service delivery through the most extensive network of

customer touch points, comprising of nearly 6,752 exclusive Idea touch points,. Idea‘s customer

service delivery platform is ISO 9001:2008 certified.

Source: http://www.ideacellular.com/

Idea: India’s 3rd largest mobile operator

2015 Launches 3G Services in Delhi on 900 MHz Spectrum

2014 Raises Rs 3,000 crore (US$ 454.1 million) via Qualified institutional placements

2013 Becomes 3rd largest mobile operator in subscriber terms

2012 Becomes a US$ 4 billion company in revenue

2011 Becomes first operator to announce the launch of Mobile Number Portability

2010 Wins 3G Spectrum in 11 service areas in India

2009 Becomes a pan-India operator

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Tata Docomo is Tata Teleservices Ltd.‘s telecom service on the GSM platform and it has arisen

out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in

November 2008. DOCOMO is a global leader in the Value Added Services (VAS) space, both in

terms of services and handset designs. Tata Teleservices was incorporated in 1996 and is the

pioneer of the CDMA 1x technology platform in India. Tata Teleservices Ltd, along with Tata

Teleservices (Maharashtra) Ltd, serves customers in more than 450,000 towns and villages

across India, with a range of telephony services encompassing mobile services, wireless desktop

phones, public booth telephony and wireline services.

Tata Teleservices has received a license to operate GSM telecom services in 19 of India's 22

telecom circles and has also been allotted spectrums in 18 telecom circles. Of these, it has

already rolled out services in all the 18 circles that it received spectrum in from the Government

of India.

Source: http://www.tatadocomo.com/

TATA DOCOMO: Redefining telecom services

2015 Adds 1,000 new 3G sites in Maharashtra

2014 Launches 'Create Your Own Number' Option for Subscribers

2012 Joins hands with Dell to launch Unique Bundled Broadband Programme

2011 Tops 'Quality of Service' survey commissioned by TRAI in MP& CG

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 COMPANY PROFILE

RELIANCE JIO

Jio's headquarters in RCP, Navi Mumbai

Formerly  Infotel Broadband Services Limited (2009 -

called 2013)
 Reliance Jio Infocomm Limited (2013 - 2015)

Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla (Managing Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Mobile telephony, broadband, Wifi,Router

Products and 4G Data services

Jio Apps

MyJio, JioChat, JioPlay, JioBeats, JioMoney,

JioDrive, JioOnDemand, JioSecurity, JioJoin,
JioMags, JioXpressNews, Jionet WiFi
Parent Reliance Industries
Subsidiaries LYF

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Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited

(RJIL),[is an upcoming provider of mobile telephony, broadband services, and digital

services in India..

Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited

(RIL), India’s largest private sector company, is the first telecom operator to hold
pan India Unified License.Formerly known as Infotel Broadband Services Limited
(IBSL), Jio will provide 4G services on a pan-India level using LTE technology. The
telecom leg of Reliance Industries Limited, it was incorporated in 2007 and is based in
Mumbai, India.It is headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly underserviced
India market, reliable (4th generation) high speed internet connectivity, rich
communication services and various digital services on pan India basis in key domains
such as education, healthcare, security, financial services, government citizen interfaces
and entertainment. RJIL aims to provide anytime, anywhere access to innovative and
empowering digital content, applications and services, thereby propelling India into
global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data,
the 4G network will provide voice services from / to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide
seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz
through an integrated ecosystem.

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 Reliance Jio is part of the ―Bay Of Bengal Gateway‖ Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to
Europe, Africa and to the Far East Asia through interconnections with other existing and
newly built cable systems landing in India, the Middle East and Far East Asia.

RJIL‘s subsidiary has been awarded with a Facility Based Operator License (―FBO
License‖) in Singapore which will allow it to buy, operate and sell undersea and/or
terrestrial fibre connectivity, setup its internet point of presence, offer internet transit and
peering services as well as data and voice roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the regular
rooftop-mounted telecom towers typically used by telcos, said the company executive
quoted above. Monopoles, or ground-based masts (GBMs), are expected to double up as
street lights and surveillance systems, and provide real-time monitoring of traffic and
advertising opportunities.

The company, which plans to be rolled out commercial telecom service operations from
January, is currently in the testing phase for most of its offerings including 4G services, a
host of mobile phone applications and delivery of television content over its fibre optic
network.

R-Jio, meanwhile, faces its share of challenges in terms of return on investment and
capturing market share. The company, according to industry analysts, is expected to
spend $8-9 billion for the 4G roll-out. The company will battle for subscribers with
leading telcos such as Bharti Airtel Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.

The Dominant Players

 Bharti Airtel --- 23% Market Share

 Vodafone India --- 18% Market Share
 Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share

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 BSNL --- 10% Market Share
 Aircel --- 8% Market Share
 TATA Infocomm --- 7% Market Share
 Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27 December 2015
on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance

JIO,involved in day to day operations in business or Ms. Isha Ambani is involved in
branding and marketing. And the key people are Sanjay Mashruwalla (Managing
Director), Jyotindra Tacker (Head of IT).

Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000

crores on "Digital India" and said he expected the group's initiatives under it will create
over 5,00,000 direct and indirect jobs.

"Digital India as company has seen empowers them to fulfil their aspirations.Reliance
JIO has invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said,
adding: "I estimate Reliance's 'Digital India' investments will create employment for over

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5,00,000 people. " Ambani said the launch of Digital India initiative was a momentous
occasion in an information age where digitization was changing the way one lives, learns,
works and plays. It can transform the lives of 1.2 billion Indians using the power of
digital technology. And as well as "So 80 percent of the 1.3 billion Indians will have
high-speed, mobile Internet. And by 2017, company could cover 90 percent. And by
2018, all of India would be covered by this digital infrastructure.

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 PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the first quarter
of 2016 financial year. It was slated to release in December 2015 after some reports said
that the company was waiting to receive final permits from the government.Mukesh
Ambani, owner of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom
subsidiary, had unveiled details of Jio's fourth-generation (4G) services on 12 June 2015
at RIL's 41st annual general meeting. It will offer data and voice services with peripheral
services like instant messaging, live TV, movies on demand, news, streaming music, and
a digital payments platform.

The company has a network of more than 250,000 km of fiber optic cables in the country, over
which it will be partnering with local cable operators to get broader connectivity for its
broadband services. With its multi-service operator (MSO) license, Jio will also serve as a TV
channel distributor and will offer television-on-demand on its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the
total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio
entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles other than the 10
circles for which Jio already owns.

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 FUTURE ASPECT OF JIO
Reliance jio‘s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in abundance
by consumers and small businesses .The initiatives are truly aligned with the Government
of India's ‗Digital India‘ vision for our nation.

• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
After disrupting the industry with its free services, Reliance Jio has kept up the pressure
with its competitive data tariff plans, starting 1 April 2017. Jio has also made all voice
calls—local, STD and roaming—free. The stock market has rewarded Reliance for its
aggressive entry into the telecom sector, and the RIL counter has jumped more than 13%
in a week.

Reliance Jio‘s subscriber base has crossed 10 crore. The question now is: How many of
these subscribers will become paying customers? Most analysts put the number around
five crore. ―Our base case scenario is that 50% of subscribers will stay,‖ says Mayuresh
Joshi, Fund Manager, Angel Broking. Some experts say the number could be higher.
―Since Jio is offering much higher data, retention rates could be more than 50%,‖ says
Amar Ambani, Head of Research, IIFL.

Reliance Jio‘s average revenue per user (ARPU) may be higher than the industry average
of around Rs 150. ―We are factoring in an average APRU of Rs 227 for 2018-19,
assuming around 53% of Reliance JIO‘s subscribers will be on the Rs 303 Jio Prime plan,
while the rest will be on the lowest-priced plan of Rs 149 per month,‖ says Jal Irani,
Analyst, Edelweiss Financial Services. At an ARPU of Rs 227, Jio will need 11.1 crore
customers to break even in 2018-19. If the competition intensifies, Jio will be forced to
reduce prices further which will eat into its ARPU. In such a scenario, it will require a
much larger customer base to break even (see: How Jio may impact RIL‘s profits in
2018-19).

24
jio‘s successful launch has removed the capital requirement pressure on RIL. In fact,
capital expenditure (capex) on Jio as a percentage of RIL‘s overall capex, has come down
drastically and will continue to fall. While Jio accounted for 96% of RIL‘s capex in
2014-15, for 2016-17, this will be just 11%. With several refining and petrochemical
projects nearing completion, RIL‘s capex on its core business will also fall. The company
is also benefitting from the recent surge in crude oil prices and it should help RIL
increase its gross refining and petrochemical margins.

Given the positives, should you consider investing in RIL, despite the recent rally?
Experts say existing investors can hold the RIL stock because there‘s a possibility of a
further upside. ―Since RIL is emerging from a multi-year under-performance, the upside
movement may continue for some more time. Expect another 12-15% upside from the
current level, which will help Reliance overtake TCS in terms of market cap in the
medium term,‖ says Ambani.

IMPACT ON THE COMPETITION

If more than 50% of the existing subscribers choose to stick with Jio, it will have serious
repercussions for other telecom players. ―Even Jio customers who retain plans from other
companies may reduce usage, impacting their ARPU,‖ says Ambani. It will become
difficult for Airtel, Vodafone, Idea, etc. to grow their user base as Jio aggressively adds
customers at their expense. Fall in subscribers is just one of the problems staring the
other telecom players. Another key challenge is fall in pricing power. ―Due to aggressive
pricing by Jio, pricing power in the telecom sector has gone. Other telecom players have
no option but to match, follow what Reliance Jio is doing,‖ says Daljeet Kohli, Director
and Head of Research, India Nivesh Securities. If others don‘t match Jio‘s offers, their
market share will go and, if they cut prices, revenue will be hit. The fall in net profits will
be more than the fall in revenues.

Despite the dangers, stock prices of other companies have not been negatively impacted
because of long-term prospects of a more consolidated telecom sector. ―Since data
consumption is going to increase exponentially, everyone will benefit in the next 3-5 year
period,‖ say Joshi. Investors, however, should be cautious. ―Since we don‘t know how
long this madness will continue, it is better not to get into it now,‖ adds Kohli.

Airtel, however, is likely to survive this phase and can be a good buy for the long term.
―Airtel possesses the leanest cost structure and is improving its capital efficiency,‖ says
Pankaj Pandey, Head of Research, ICICI Direct. Its subscriber market share is expected
to 29.1% and revenue market share to 33.3% due to its acquisition of Telenor.

25
How Jio may impact RIL’s profits in 2018-19

Unless Jio breaks even, it will be a drag on RIL’s bottom line

RIL’s capex will continue to fall

In 2016-17, RIL’s capex on Jio will be 11% of its overall Capex. It was 96% in 2014-15.

26
 FREE VOICE & 4G DATA FROM OPERATORS BY JIO EFFECT
All offers launched by other Indian networks by the effect of Reliance Jio. Like Vodafone is

offering double 4G data, Aircel is offering free voice calling for 90 days for Delhi customers at

Rs. 148, BSNL is soon going to introduce unlimited voice calling plan exactly same as Jio at just

Rs. 149.

Previously we have shared Jio effect on another operator by Welcome Offer, and now Jio

effect is moving towards Jio happy new year offer.

VODAFONE DOUBLE 4G DATA PLANS & OFFERS

Due to Jio Effect, Vodafone has now doubled their 4G data for plans starting from 255 Rs. This

offer is valid for both old and new Vodafone prepaid customers. Although it is the effect of

Reliance Jio 4G still Apoorva Mehrotra, Business Head of Vodafone Delhi / NCR said that we

got a good response to Vodafone SuperNet4G and henceforth introducing double data to all 4G

customers.

Vodafone Double Data Offers on 4G Recharges

4G Data Price 4G Plan Benefit Extra 4G Data Validity

255 1GB 1GB 28 days

459 3GB 3GB 28 days

559 4GB 4GB 28 days

999 10GB 10GB 28 days

1999 20GB 20GB 28 days

27
On comparing Rs. 999 plan, you will get 20 GB of 4G Internet data which is same as Rs. 50 per

1 GB data offer by Reliance Jio which is yet to become commercial after March 2017, but until

then you can enjoy free data of 1 GB per day via Jio new year offer. Get 9 GB free with 1 GB

Vodafone Data on New 4G Phone

This plan is exactly similar to the Airtel Free 4G data offer where the user needs to do 4G

recharge for 1 GB plan from there new 4G enabled mobile handset, and they will get additional 9

GB free 4G data. Same is the case with Vodafone where you will Now get 9GB of FREE data on

your new 4G Smartphone for as many as 3 months.

How to get free Vodafone 4G SIM upgrade?

Looks like Vodafone is stalking AirTel with its plans and offerings, and this time is the case with

free 4G sim upgrade. Yes, you can upgrade your 3G SIM to 4G absolutely free of cost. Just visit

any Vodafone Store and ask for 4G upgrade.

Upgrade to Vodafone 4G SIM & Get Free 2 GB Data

Now once you upgrade from 3G to 4G SIM that too free of cost, Vodafone will greet you

with free 2 GB of 4G internet data to make you aware of internet experience with Vodafone

SuperNet4G.

28
This offer is applicable only for existing Vodafone customers with a 4G phone in select

locations.

RELIANCE JIO EFFECT ON AIRTEL 4G PLANS & OFFERS

Due to Jio Effect, Airtel has launched many offers and plans to hold their customers. We have

created a detailed blog post for the same where we have listed all Airtel free 4G data offers

which are currently active and how you can avail them.

Offers include free 4G SIM upgrade, 10 GB 4G internet data at price of 1 GB, Free 1GB 4G data

by giving missed call and many more offers listed in that blog post. So make sure to check out

those before it gets expired.

Free Unlimited Airtel to Airtel Calls

Airtel has launched a plan with which you will get unlimited free voice calling from Airtel to

Airtel mobile number whether it is Local or STD. This plan costs Rs. 145 and not only free

calling but you will also get free 4G data with it.

Apart from free voice calling, Airtel prepaid user will also get 300 MB of 4G Internet Data.

Moreover if you do not have a smartphone and you are using a featured phone then you will get

extra 50MB of internet data. This plan is valid for 28 days. Free Unlimited Voice Calling from

Airtel to Any Network Another plan launched by Airtel is Rs. 345 plan under which prepaid

29
users will be eligible to call freely to any network. Means you will get free calling from Airtel to

any network provider in India.

Secondly, you will get 1 GB of 4G Internet data and same 50 MB of additional data if you have

featured phone.This plan is valid for 28 days.

IDEA 4G SIM UPGRADE & GET 2GB FREE DATA

Similar to Airtel & Vodafone, Idea also giving away free 4G SIM upgrade with free 2GB data

offer for new 4G customers. Also, you can get 10GB internet data for Rs. 255 on upgrading to a

4G smartphone.

Another great offer is that you can get 1GB 4G data for just Rs. 51 per month till 1 year after

doing a 4G recharge of Rs. 1499 in which you will get 15 GB of 4G Internet data. This price may

vary across circles, but this plan can be compared with Reliance Jio 4G plans.

After Jio Effect, Idea is running in the track of data war, and almost every operator like Airtel,

Idea, Vodafone are running side by side with the same sets of plans.

RELIANCE JIO EFFECT ON BSNL

Out of all other telecom operators, BSNL was the first and closest competitor to Reliance Jio

with its internet plans and free voice calling offers. Not only in the mobile network but BSNL

launched unlimited broadband plans to grab as many customers as they can in this telecom

industry race.

30
BSNL recently launched STV 498 plan as a promotional offer for winter holiday season, and this

plan can be activated till 7th January 2017. This is an unlimited 3G data plan which is valid for

both new & old users, and valid for 14 days as usual.

An interesting fact is that there is no FUP limit on the 3G speed provided by BSNL that is there

is no speed limit, and you will get maximum 3G speed.

BSNL to Launch Unlimited Voice Calling Plan

BSNL state-run operators are about to launch an unlimited voice calling offer which is exactly

same as one of the Reliance Jio monthly plan. This plan is expected to be priced at Rs. 149 and

with that, you will not only get free unlimited voice calling but also 300 MB of internet data. It is

expected to be launched in January 2017.

BSNL Chairman, Anupam Shrivastava admitted that ‘Jio has come up with disruptive strategy

and we are ready to match whatever tariff is being offered by our competitors’.

31
 CHAPTER- 2

RESEARCH
METHODOLOGY
32
 RESEARCH METHODOLOGY

MEANING OF RESEARCH METHODOLOGY

Research methodology is a methodology for collecting all sorts of information & data
pertaining to the subject in question. The objective is to examine all the issues involved &
conduct situational analysis. The methodology includes the overall research design, sampling
procedure & fieldwork done & finally the analysis procedure. The methodology used in the
study consistent of sample survey using both primary & secondary data. The primary data
has been collected with the help of questionnaire as well as personal observation book.
magazine: journals have been referred for secondary data. The questionnaire has been drafted
& presented by the researcher himself.

METHODOLOGY
Random sampling research method was used to properly analyze and give a clear picture of
the study. The population for the study comprised 0.6% people of the western area, Nagpur.
During the 2016/17 session. This was used as sample for the study. The data obtained for the
survey was collected between January 2017 and February 2017. It was collected by issuing
out questionnaire to the respondents. Close-ended questions were adopted which provided
answers that are easy for interpretation and tabulation. A total of 60 copies of questionnaire
were distributed to housewives of the western area, Nagpur and a total of 60 were returned
giving a response rate of 100%. The returned copies of questionnaire were analyzed using
percentage and frequency count.

SOURCES OF DATA
INTRODUCTION
Generally we can collect data from two sources. primary and secondary source. Data
collected from primary source are known as primary data and data collected from secondary
source are called secondary data Primary data are also known as raw data. Data are collected
f mm the original source in a controlled or at uncontrolled environment Example of control
lied environment experimental research was certain variable are being controlled by the
researcher. On the other hand, data collected thought observation questionnaire survey in a
natural s cuing an example data obtain in an uncontrolled environment. Secondary data
obtained from secondary sources such as report- books, journals, document, magazines, the
web and more.

33
 Primary data
Research Instrument
A structured undisguised questionnaire:
Structure undisguised questionnaires are the most commonly used in research today every
responded is posed the same question same sequence with the same opportunity of response.
In most case the purpose of the research is clearly stated in an introductory statement or is an
obvious from the question asked. This type of instrument has advantages of simplicity in
administration, tabulation and analysis; standardize data collection. objectivity; and
reliability. The disadvantage include lack of flexibility in changing question "on the fly" The
Questionnaire of our project is attached in Chapter: 6 Annexure I
Secondary data
Source of secondary data of our project is :
Internet
Magazines
Newspapers etc.

SAMPLING METHOD & SAMPLE SIZE SAMPLING

A sample is a smaller collection of units from a population used to determine truths about
thats population".
Our project is based on Convenience sampling.
Convenience sampling: Sometimes known as grab or opportunity sampling or accidental or
haphazard sampling A type of nonprobability sampling which involves the sample being
drawn from that part of the population which is close to hand. That is readily available and
convenient. The researcher using such a sample cannot scientifically make generalized about
the total population from this sample because it would not be representative enough In social
science research, snowball sampling is a similar technique. Where existing study subject axe
used to recruit more subjects into the sample. Use results that are easy to get

SAMPLING PROCESS
Sampling process comprises several stages:
1. Defining the population of concern.
2. Specifying a sampling frame.
3. a net of items or events possible to measure.
4. Specifying a sampling method for selecting items or events from the frame.
5. Determining the sample size. Implementing the sampling size, Sampling and data
collecting.

34
SAMPLING OF STUDY :-
For the purpose of the study, 0.6% of the universe was selected. Thus for purposed study, 60
people were taken.

OBJECTIVES OF THE STUDY

The study has been conducted to an effect of launch of jio sim on other competitor in
west Nagpur city.
The specific objectives of the study are:

 To analysis of effect of JIO network on other competitor.

 To analysis of competition of telecom industry in modern era.
 To identify the benefits and satisfaction toward JIO network to their customers.

HYPOTHESIS
Hypothesis is a supposition or explanation (theory) that is provisionally accepted in order
to interpret certain events or phenomena, and to provide guidance for further
investigation. Hypothesis may be proven correct or wrong, and must be capable of
refutation. If it remains refutation by facts, it is said to be verified or corroborated.

H1: JIO is being popular and favorite network connection among customers of
telecom industry.

35
 CHAPTER-3

DATA ANALYSIS
AND
INTERPRETATION

36
ANALYSIS AND INTERPRETATION

GENDER
GENDER No of person
MALE 39
FEMALE 21
TOTAL 60

No of person

21

39 MALE
FEMALE

37
 1. What is your current telecom service provider?

Service provider No of person

Airtel and JIO 18
Idea and JIO 22
Vodafone and JIO 12
JIO and other 08
cellular network

No of person

8
18
12 Airtel and JIO
Idea and JIO
Vodafone and JIO
22
JIO and other cellular network

INTERPRETATION :- out of 60 respondent, 22 people are use Idea

and JIO service connection in their smart phone and 18 people are se
Airtel and JIO services connection in their smart phone and 12 people
are use Vodafone and JIO in their smart phone and remaining are use
JIO and other cellular network in their phone.

38
 2. Which parameter do you look for while selecting network service
provider?

Parameters No of person
Call charges/ tariff 22
Network 11
service/availability
Customer care 09
services
Offers and schemes 14
Other reasons 04
recommended by
friends of else

No of person

Call charges/ tariff

4
14 22 Network service/availability

Customer care services

9
11
Offers and schemes

Other reasons recommended by

friends of else

INTERPRETATION :- out of 60 people, 22 people are select network service as per

calling charge and tariff plan availability and 14 people are select network service
by offers and schemes offered by companies and remaining 11, 9 and 4 people are
select network service on the basic of network service and availability and customer
care services and other reason recommended by friends respectively.

39
3. What was your previous service provider for data uses and for
calling?

Service providers No of person

Airtel 16
Idea 21
Vodafone 10
DoCoMo 08
Other 05

No of person

5
8 16

Airtel
10 Idea
Vodafone
21 DoCoMo
Other

INTERPRETATION :- out of 60 respondent, 21 respondent were used idea

network connection for data uses and for calling and 16 people were use Airtel
network connection for data uses and for calling and remaining 10 and 8
respondent use Vodafone and DoCoMo for data use and for calling.

40
 4. Which factor attracts you toward JIO network service?

Factors No of person
Free data uses 16
Free calling service 11
Free and Easy 08
available
All of above 25

No of person

16
25
Free data uses
Free calling service
11
Free and Easy available
8
All of above

INTERPRETATION :- out of 60 respondent, 25 respondent said that all

the basic factor, i.e. free data, free calling and easy availability was
attract them towards JIO network connection service.

41
5. Your current service provider was mainly used for?

Factors No of person
STD 06
Data 29
Local 21
ISD 01
Roaming 03

No of person

1 3 6

21 STD
Data
29 Local
ISD
Roaming

INTERPRETATION :- out of 60 respondent. 29 respondent said that

they use their current service provider mainly for data or for internet
purpose and 21 respondent said that they use their current service
connection mainly for dialing local call and remaining respondent said
that they use their current service mainly for,i.e. 6,3 and 01 respondent,
for STD , Roaming and ISD use respectively.

42
6. What is your preference in network connection towards Reliance Jio
network?
A. Secondary network connection

Preference No of person

Primary network 19
connection

Secondary network 41
connection

No of person

19

Primary network connection

41
Secondary network connection

INTERPRETATION :- out of 60 respondent, 41 respondent prefer JIO

as a secondary network connection and remaining 19 prefer JIO as a
primary network connection.

43
 7. Did you stopped recharging on your primary network connection
after Start using of JIO network?

Opinion No of person

YES 39

NO 21

No of person

21

39 YES
NO

INTERPRETATION :- Out of 60 respondent, 39 said that they were stop

recharging on their primary or other network connection after start using
JIO network.

44
8. Are you satisfied with Reliance JIO services?

Opinion No of person
YES 52
NO 08

No of person

YES
NO
52

INTERPRETATION :- out of 60 Respondent, 52 respondent are

satisfied with the JIO network providers and remaining 08 people are
not satisfied with the JIO network.

45
9. Would you like to recommend others?

Opinion No of person

YES 32

NO 09

MAY BE 19

No of person

19

32
YES
NO
9
MAY BE

INTERPRETATION :- Out of 60 respondent, 32 people said that they

are recommend to other about JIO network and 19 people said that
may be they recommend to others and remaining 09 people are not
recommend JIO to others

46
10. Do you wish to come back to Parent service provider , from
migrated to Reliance JIO?

Opinion No of person

YES 13

NO 23

MAY BE 24

No of person

13
24

YES
NO
23
MAY BE

INTERPRETATION :- Out of 60 respondent, 24 respondent said that

may be they will come back to their older service providers and 23
respondent said that they will not come to their previous network
connection and remaining, i.e. 13, said that they will come back to their
previous network connection.

47
CHAPTER-4
CONCLUSION

48
 CONCLUSION

The Indian mobile telephony market has grown at a rapid speed in the last decade.
Declining the call tariffs and favorable regulatory policies have led to a tremendous
increase in the subscribers‘ base. Proper identification of the Customer preferences will
facilitate the favorableness towards the various mobile service providers. Continuous
research on consumers will enhance the customer satisfaction. The present research
focuses on the MARKETING RESEARCH of launch of JIO sim on other competitor.

The study has been carried out to find out the most preferred mobile network service
provider and the factors influencing to use the particular mobile network service. The
results revealed that JIO network connection the most preferred mobile network service
providers after launch in the market. Service quality, Value added services and customer
care service are the most influencing factors in the selection of a particular mobile
network service provider. If these suggestions are considered by the respective mobile
network service providers and it would certainly help to improve the service quality of
the mobile network service providers and also it improves the level of satisfaction of the
mobile network users.

49
 CHAPTER-5
BIBLIOGRAPHY

50
 BIBLIOGRAPHY
www.google.com
www.wikipedia.com
www.hindubusinessline.com
www.trai.gov.in
www.jio.com
www.moneycontrol.com
www.vodafone.in
www.airtel.in
www.rcom.co.in
www.bsnl.co.in
www.tatateleservices.com
www.ideacellular.com
www.wirelessintelligence.com

51
QUESTIONNAIRE

52
 ANNEXURE
Questionnaire
NAME- ___________________
GENDER- ________

1. What is your current telecom service provider?

Service provider No of person

Airtel and JIO
Idea and JIO
Vodafone and JIO
JIO and other
cellular network

2. Which parameter do you look for while selecting network service provider?

Parameters No of person
Call charges/ tariff
Network
service/availability
Customer care
services
Offers and schemes
Other reasons
recommended by
friends of else

53
3. What was your previous service provider for data uses and for calling?

Service providers No of person

Airtel
Idea
Vodafone
DoCoMo
Other

4. Which factor attracts you toward JIO network service?

Factors No of person
Free data uses
Free calling service
Free and Easy
available
All of above

5. Your current service provider was mainly used for?

Factors No of person

STD

Data

Local

ISD

Roaming

54
6. What is your preference in network connection towards Reliance Jio
network?

Preference No of person

Primary network
connection

Secondary network
connection

7. Did you stopped recharging on your primary network connection after Start
using of JIO network?

Opinion No of person

YES

NO

8. Are you satisfied with Reliance JIO services?

Opinion No of person
YES
NO

55
9. Would you like to recommend others?

Opinion No of person
YES
NO
MAY BE

10. Do you wish to come back to Parent service provider , from migrated to Reliance
JIO?

Opinion No of person
YES
NO
MAY BE

56