SKEMA BUSINESS SCHOOL

Entrepreneurship & Innovation

PGE M1 - Year 2018/19
Synthesis of XL Questionnaires (all campus)
Remind Lecture #1

Innovation: how does it

Or a Manager?
work in practice?
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About the survey
206 XL questionnaires
The team’s opinion (when available) has determined the type of
innovation, otherwise it is the entrepreneur’s opinion.
– The team’s opinion is available in 90% of the cases
– Otherwise, it is different from the entrepreneur’s opinion in 10% of the cases

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Remind Lecture #1: About Innovation

What is an INNOVATION? And

a DISRUPTIVE Innovation?

What are the problems

associated with MARKETING
an Innovation?
Are BUSINESS PLANS sound
tools for marketing an
innovation ?
How to find out the best
Other
market for a Disruptive
sessions
Innovation?

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First market choice

No specific difference according to the type of innovation

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Business Plan? What for?
25% of the innovators
did not use a BP

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BP’s efficacy
Over all, BPs seem of
high or average
efficacy

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Goal change
No specific difference
between sustaining
and disruptive
innovations

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 Efficacy of BP vs Goal change
GOAL CHANGE IS A FACT – BP EFFICACY IS AN APPRECIATION
Over-rated
Consistent

Consistent

Probably over-rated

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Bp Efficacy vs Goal change vs Reason
PROBLEM OF OVER-RATING THE BP EFFICACY

•REASON = NOT ANALYZED  I did not what happened, the goal had to be changed
but I found the BP was not bad at all!!!! (80% average and high)
•REASON = ENVIRONMENT CHANGE  the market changed, my project did not
work well and I had to change the goal, but in spite of this, the BP was super!!!
•REASON = MARKET REJECTION  the market did not accept my offer but overall
the BP was nice!!

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Do innovating entrepreneurs use a
specific methodology?

OK. They do not use a

specific Innovation
Methodology (on
average)

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Remind Lecture #1 : About the
innovating entrepreneurs

His/her motivations ?

How much he/she likes taking

risks ?

How different he/she is ?

Other
Which tools he/she used ? sessions

How he/she manages his/her Other

team ? sessions

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Which motivations for creating their
company?

Money clearly NOT a

key driver

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Is networking important for being
successful?

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Personal risk position of the
entrepreneurs

Clearly, they are Reasonnable

Risk Takers = they pay
attention to resources and/or
try to anticipate the risks

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Risk Factors
Their money/revenues and then
their family (on average)

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Their main sources of satisfaction (1)

Can you see

Money???

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Their main sources of satisfaction (2)

Still no
Money???

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About their sacrifices
So they sacrifice
Family/Private Life to
personal Joy sources?

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Their personal transformation and
their regrets

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Main difference between an entrepreneur
and a non entrepreneur

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