PROFILE

DAYANA My mission and goals in this world is simple yet, vast something
that will take me my entire life, I want to learn, and I want to

PLAZ
experience, I want to expand my mind beyond its borders, see the
world learn from it and most importantly pass what i have learned
to others.

+91131892873 
EXPERIENCE
DAYANA.MPLAZ@GMAIL.COM
SOFTWARE PRODUCT MANAGER & PUBLIC RELATIONSHIP LEAD   
PLAYSTATION ARGENTINA   |  AUG 2019 - ACT 

D • Analysis and monitoring of the main variables of the business share, sales,
prices, distribution, exhibition and commercial dynamics, proposing action

P plans according to the findings.

• Lead the assembly of the Marketing plan, analyzing business opportunities
and development of the brand in the market
• Participate in the creation of brand strategy and positioning, and develop
SOCIAL MEDIA  & DIGITAL 360 campaigns that are aligned with it.
• Lead innovation or renovation projects.
MARKETING • Leadership of communication campaigns and their implementation 360
• Ensure the efficient management of the budget and the order of all

Expertise administrative processes

• Manage the PR relations of the company in Argentina & Chile – Included
community & Influencers.
• Communication plans, events, press conferences, media strategies, etc. to
promote and communicate the company products.
Social Media Planning and Strategy 
Client-Facing Presentations   MARKETING ANALYST   
PLAYSTATION ARGENTINA   |  AUG 2017 - 2019 
Copywriting   In charge of relationships and display of web-content and e-
SEO commerce  as well coordinating and coo-creating social media
actions, contents and assets.
Digital Marketing  Oversee organization and approval of PlayStation branding
Client Relationships  guidelines in reference to activations, giveaways and events of
PlayStation Argentina's team
DIGITAL  STRATEGIST  
TECH SKILLS  PLAYSTATION ARGENTINA   |  AUG 2016 - 2017 
Developed a social media strategy to increase the
following of the company website
Adobe Photoshop  Manage and create and adapt brand assets send by the
Region to our in-country needs.
Spearheaded a viral campaigns and differing traffic to
Social Media Platforms  our retailers websites 
Coordinating, planning and overseeing PlayStation
special events in Argentina 
Wordpress
EDUCATION

Microsoft Office  BACHELOR OF INTERNATIONAL BUSINESS, MAJOR IN

COMMUNICATION & DIGITAL MARKETING 
UNIVERSITY OF EL SALVADOR |  2012 - 2016
BUENOS AIRES - ARGENTINA
GPA: 3.6

LENGUAGES  DIGITAL MARKETING ADWORD CERTIFICATION   

GOOGLE |  2017  @courtneytweets
ADVANCED SOCIAL MEDIA STRATEGY CERTIFICATION
HOOTSUITE  SYRACUSE UNIVERSITY
SEPTEMBER 2017 – PRESENT 
Spanish  @courtneyadams
GROWTH HACKING WITH DIGITAL MARKETING 
English  SOCIAL MEDIA MARKETING, PUBLIC RELATIONS, EMAIL
French  MARKETING W/ MAILCHIMP, SEO, ADWORDS
WHARTON UNIVERSITY |  2016