Strategic Management

Topic: PEST and SWOT analysis of Nestle

By
Aldwin Rajan

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Nestle
Nestlé’s mission statement is supported by the expression ‘good food,
good life’. Meaning more than the nutritional values of the food they
produce, Nestlé support the need to show a commitment to quality, safety
and ultimately convenience for the consumer to enhance enjoyment

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 SWOT

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 PEST
Political Economic

1.Change regulation 1.Awareness and

surrounding food knowledge of changing
standards and marketing inflation, economic
actions growth rates and incomes
2.Government stability in levels.
new emerging economics 2.Changing consumer
questions of risk as part budgets, rise of the cost
of the international conscious consumer.
process.

1.Changing consumer
attitudes . 1.Rise of social media,
consumers interacting
2.Changing lifestyle – with firms and being able
return back to home to do so across a range of
cooking and the platforms.
promotion of family time
in a world of 2.Innovation fuelled by
convenience. technological
developments.

Social Technological
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 THANK YOU

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences