Index Sr. No Particular Page No.: G S C L

G ujarat S idhee C ement L imited
INDEX
Sr. No Particular Page No.

A Company Certificate I
B College Certificate II
C Preface III
D Acknowledgement IV
F Declaration V
G Executive Summary VI
1 General Information 3
1.1 Introduction 4
1.2 Cement Industry Overview 5
1.3 Name and Address of Company 7
1.4 About the Mehata Group 8
1.5 Salient Future 9
1.6 General Data 10
1.7 System in Forge at G.S.C.L. 11
1.8 Board of Director 12
1.9 History and Development 13
1.10 Size of the unit and form of the Organization 14
1.11 Organization Structure 15
1.12 Time keeping system 16
2 Production Department 17
2.1 Cement Manufacture Process 18
2.2 Manufacturing Process in chart 20
2.3 Cement making chart 21
2.4 Brief Description of manufacturing process 25
2.5 Different Grade Cement 30
2.6 Contribution of the unit to industry 31
2.7 Quality policy 32
2.8 Environment policy 33
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3 Marketing Department 34
3.1 Introduction 35
3.2 Organization chart 36
3.3 Product Planning 37
3.4 Marketing Segmentation 38
3.5 Pricing Policy 39
3.6 Channel of Distribution 40
3.7 Sales Promotion 41
3.8 Advertisement 42
3.9 Marketing Research 43
3.10 International market 44
4 Finance Department 45
4.1 Introduction 46
4.2 Organization of Finance Department 47
4.3 Financial Planning 48
4.4 Capitalization 49
4.5 Capital Structure 50
4.6 Capital Budgeting 51
4.7 Management of Fixed Assets 52
4.8 Ratio Analysis 53
4.9 Management of working capital 56
4.10 Probability 58
4.11 Profit & Loss A/C 59
4.12 Balance Sheet 61
5 H. R. Department 63
5.1 Introduction 64
5.2 Organization Chart 65
5.3 Recruitment and Selection 66
5.4 Training & Development 67
5.5 Job Description 68
5.6 Performance Appraisal System 69
5.7 Wage & Salary Administration 70
5.8 Study of Provident fund Scheme 71
5.9 Grievance Handling Procedure 72
5.10 Trade Union 73
5.11 Personnel Record 74
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5.12 Promotion & Transfer policy 75

5.13 Working of E.S.I. Scheme 76
5.14 Provident fund Scheme 77
5.15 Facility of Employee 78
6 Research and Development 80
7 Conclusion 81
8 Appendix 82
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INTRODUCTION
As project the syllabus prescribed by the Saurashtra University I have taken my training work
at “THE GUJARAT SIDHEE CEMENT LIMITED” Under the subject of general
information.
The brand name of this industry is “SIDHEE” main objective of this unit is to supply of
Cement to all India and other countries.
In M.B.A.-III I have been visited G.S.C.L. at Veraval. My permission application was

accepted. And I was given permission to visit company by Mr. Ramesh Sir who is the
personnel department if this company. The staff of this company is very kind they provide me
important and valuable information during visit I got very good treatment and training from
this company.
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CEMENT INDUSTRY OVERVIEW
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History of Industry
In India, manufacturing of cement was first started in Madras in 1904.First three companies
were started in 1912-1913 and real beginning was started. When the plans started there were
21 factories with an annual capacity of 328 million tons. After 1949 the cement industry had a
complete interference of govt. the production, distribution and price of cement and this
hampered the growth of industry. It was only in 1977 that govt. announces 12% post tax
return on net worth, which was fair enough, and retention price would be fixed to ensure it.
The real impetus was provided when partial decontrol was announced in 1982. Through this
policy all existing cement industry units were required to give up 66.67% of their installed
capacity as levy at controlled price. The most important objective of decontrol was to
eliminate black-marketing and bring down the price in the free market. It was in follow
through that the industry was fully controlled in 1989. In the last decade of 90s cement
capacity increased by more than twice. The industry was de-licensed in 1991, which
augmented its production in the very first year
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NAME & ADDRESS OF COMPANY
Name of the Unit → ”GUJARAT SIDHEE CEMENT LTD.”
Established Year → November 1987
Form of Firm → Public Limited Company
Address → G.S.C.L., SIDHEE GRAM

Off: Veraval - Kodinar Highway,
Tal: Sutrapada, Dist: Junagadh
Reg. Office → G.S.C.L., SIDHEE GRAM

Off: Veraval – Kodinar Highway,
Tal: Sutrapada, Dist: Junagadh
Corporate Office → Agrima Business Centre

N.K. Mehta International House,
178, back bay Radiation,
Mumbai – 400 020
Bankers → 1. State Bank of India

2. Dena Bank
3. State Bank of Travancora
4. State Bank of Bikaner & Jaipur
5. State Bank of Patiala
6. State Bank of Saurashtra
Auditors → Messer’s Manubhai & Co.

Chartered Accountant
Ahmedabad.
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ABOUT THE MEHTA GROUP
The Mehta Group is a multi-activity enterprise with a global presence spanning four
Continents Asia, Europe, North America and Africa.
Group business interests cover a wide and varied spectrum sugar, Cement and Building
materials, Packaging, Electrical cables, Engineering, Consultancy, Management and Financial
services, International trade, Floriculture and horticulture.
In India, The Mehta Group is operating two cement manufacturing units viz. SAURASHTRA
CEMENT LIMITED, situated at Ranavav, near Porbander and GUJARAT SIDHEE
CEMENT LIMITED, situated near Veraval, Dist. Junagadh.
SAURASHTRA CEMENT LIMITED, An ISO 9001:2000; ISO 14001 certified company,

marketing cement under the brand name of “ HATHI CEMENT ’’ of world class quality
standards. The company is recognized export house and has won the Indian cement industry’s
national award for Energy Efficiency.
GUJARAT SIDHEE CEMENT LIMITED, An ISO 9001:2000, ISO 14001 certified

company, marketing cement under the brand name of “SIDHEE CEMENT’’. The company is
a recognized export house and has won National Productivity Awards consecutively for 3
years. The company is India’s first 53 Grade cement Producer.
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SALIENT FEATURES
Gujarat Sidhee Cement Limited was originally set up as a joint venture between the Gujarat
Investment Corporation and The Mehta Group. G.S.C.L. plant is situated at Sidheegram,
Taluka:sutrapada, District: Junagadh, Gujarat which is about 35 kilometers away from
Veraval city.
G.S.C.L. plant uses the latest Dry Process pre-calcinations technology compare to
international standards. The state-of-the art plant makes use of machinery which is sourced
from reputed international companies. The plant, operating over 100% capacity, is also one of
India’s cost effective cement producers.
Because of its proximity to probandar and pipavav ports, it has competition access to the large
export markets in the Middle East countries, Sri Lanka and Bangladesh by the economical sea
route.
G.S.C.L. has got national and international recognition:
►India’s first 53 Grade Cement.

►Thrice winner of National Productivity.
►India’s highest exporter of Cement Clinker.
►Gujarat’s first Cement Company to get ISO 9002 certification from Rw TUV, Germany
►Got ISO 14001 certification for for Environmental management systems from Rw TUV,
Germany.
G.S.C.L has employees comprising of skilled and unskilled employees. The company
conducted regular HRD programmers for the development of manager technical and
marketing skills for its employees. In addition surveys are conducted for identifying
employees potential and willingness undertake challenging responsibilities.
Gujarat Sidhee Cement markets cement under the brand name “Sidhee “. G.S.C.L. product
range includes Ordinary Portland (OPC) 53 Grade and 43 Grade. Pozzolana Portland cement
(PPC).
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GENERAL DATA
►NAME : Gujarat Sidhee Cement Limited
►REGISTERED OFFICE : “Sidheegram”, off Veraval-kodinar Highway,

Pin 362276 Dist. Junagadh.
►BOARD OF DIRECTORS : Mr. M.N. Mehta

Mr. Jay Mehta
Mr. Santa Mehta
Mr. G.C. Murmur
Mr. P.K. Behl
Mr. R.K. Podar
►BANKERS : State Bank of India

Dena Bank
State Bank of Tranvacore
State Bank of Bikaner & Jaipur
State Bank of Patiala
State Bank of Saurashtra
Union Bank of India
HDFC Bank Limited
►AUDITORS : Messrs. Manubhai & Co. Charted Accountants
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SYSTEMS IN FORCE AT GUJARAT SIDHEE

CEMENT LIMITED
►RENOIR system
►ISO 9001 : 2000 for Quality Management System
►ISO 14001 – 2004 FOR Environment management System
►Energy Management System
►Productivity Circles
►HRD initiatives
►Inspection & testing system for quality
MARKET :
There is an immense market for the products in India as well as in abroad. G.S.C.L. is one of
the leading exporter of these products. In addition to this, we are also on the supplier list of
Sardar Sarover, Narmada dam and other prestigious projects.
POLLUTION CONTROL EQUIPMENTS :
The plant employs the largest state of art pollution equipments like ESPS, bag filters and
chemjets. M/S, BHA, U.S.A. supplied the equipment.
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BOARD OF DIRECTORS
Mr. M. N. Mehta → chairman
Mr. Jay Mehta → Executive Vice Chairman
Mr. Santa Mehta →
Mr. Peter Gorm Christimsen →
Shri M.S. Gllotra → Managine Director
Shri R.K. podder → Deputy Director
Mr. S.V.S Raghvan → Managing Directors
Mr. P.T. Thomas → Deputy managing Directory
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HISTORY & DEVELOPMENT OF UNIT
Gujarat Sidhee Cement Ltd. (G.S.C.L.) situated at Morasa near the Veraval in Gujarat is one
of the most modern Cement plant in the country. A part from the world wide Mehta Group.
“GUJARAT SIDHEE CEMENT LTD.” is one of the largest single point cement plant built
with state of art technology from F.L. Smith of Denmark. The world’s largest manufacture of
cement machinery. The plant is fully computerized and is based on fuzzy logic system. M/s.
F.L. Smith Co. of Denmark is also equity holders in the company.
The “GUJARAT SIDHEE CEMENT LTD.” was established in 29th November, 1987 that
time it was known as “CEMENT CORPORATION OF GUJARAT LTD.” was a joint sector
company.
C.C.G.L. was a pioneer unit of the G.S.C.L. this company has got a corporation certificate in
1973, but the regular production started in 1987. In the plant total investment 320 crores.
At the initial stage of establishment this company was under loss because of some technical
problems in 1992. MEHTA GROUP took the charge of this company and bonafied the new
name was “GUJARAT SIDHEE CEMENT LTD.” Before 1992 the company was registered
in BIFR. This company had taken loan from G.I.D.C., I.C.I.C.I. and therefore it was semi
govt. sector. But now a day’s company has Govt. “ISO-9002” certificate.
G.S.C.L. also adopted total quality control management. “GUJARAT SIDHEECEMENT

LTD. is largest exporter of the clinker in the country. It has larged dealer network in Gujarat.
“GUJARAT SIDHEE CEMENT LTD.” has been successfully launched in the state of
Rajasthan, Maharashtra and Kerala.
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SIZE OF THE UNIT & FORM OF

ORGANIZATION
There is variable form of organization sole readership, partnership firm, Joint Stock
Company. Co-operative society, private sector and public utility concern. “Sidhee Cement
Ltd” is a public limited company.
The Government has given definition for the size of industry. The industry can be divided in
two parts as the government’s definition which is given below.
• Small Scale Industry
• Large Scale Industry
“Sidhee Cement” is a public limited company so following are the characteristic of public
limited company.
Characteristics
1. Such a company transformation of share can be done easily.
2. Such a company can invite public to buyists share and debenture.
3. There may be minimum seven members are more than that in such
Company.
4. The responsibility of the member of such company is journally very limited.
5. It is necessary to write the world limited at the end of the name of such of company.
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ORGANIZATION STRUCTURE
Board of Directors
Management Committee
Managing Director
Executive Directors
Marketing General Senior G.M. Director

Manager Manager (System & Audit) Works
General manager General Manager General Manager General Manager

Maharashtra Gujarat P&A Co-Operation
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TIME KEEPING SYSTEM
The Time system has been introduced to checkup entry & existence of the employees wages
and salaries of employees are calculated through time keeping system. Through time keeping
system it can easily be known that number of workers is present during his shift
The time system is very most important things in the company. Because if you work regulars
so you make a successful.
Fore more conversance and better work in Gujarat Sidhee Cement Limited research diving in
various shift allowed these are as follow.
There are three shifts
Sr.No. Timing Hours
(1) 12 :30 p.m to 8 :30 a.m. 8
(2) 8 :30 a.m to 4 :30 p.m. 8
(3) 4 ;30 p.m. to 12 :30 p.m. 8
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CEMENT MANUFACTURING PROCESS
► WHAT IS CEMENT ?
Cement is any substance, which can join or two or more substance together to from a united
mass. Cement as used in construction industries in a fine powder which when mixed with
water and allowed to set and harden can join different components or members to give a
mechanically strong structure.
Cement was discovered by Joseph aspalin of England some 100 year ago and named it
Portland cement
► PORTLAND CEMENT
It is a mixiture of limestone and clay matter the mixture is burned at a very high temperature.
Cooling the resultant product forms the “clinker and grinding the same to an impalpable
powder gives Portland cement. Essential constituents of Portland cements are- lime, silica
alumina and iron oxide. Some gypsum is added during composition to impart the desired
property of a particular type
► Portland cement are essentially composed of
Tricalcium silicate _ _ _ _ _ _ _ _Ca3Si(20-60%)

Dicalcium silicate _ _ _ _ _ _ _Ca2Si(20-60%)
Tricalcium aluminate_ _ _ _ _ _Ca3Al(0-60%)
Tetracalcium aluminoferrite_ _ Ca4AlFe(1-16%)
1. OPC (ordinary Portland cement) - - - Developes enough compressive strength.
2. PPC (Portland Pozzolona Cement) - - - Pozzolonanas are clay matter either natural or
synthetic which when grinded with clinker and mixed water produces cementanious
compounds.
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►TYPES OF PROCESSES
There are three type of manufacturing process of cement.

► Wet process
►Semi-dry process
►Dry process
● WET PROCESS
In wet process the raw materials are grinded with the addition of sufficient water so that the
resultant slurry contains 30-40% water, which is fed to the burning equipment. The raw mix
grinding equipments for wet process is necessarily a little different from that used in dry and
semi-dry process, but the crushing equipment are same. The kiln gas temperature is normally
below 200’C. dust by ESP. fabric filters are not used in wet process. Kiln as the dew points of
gas is quite high, which may lead to condensation of gas the collector, thus causing clogging
of bags.
● SEMI-DRY PROCESS
In semi-dry process the raw materials are grinded in the the dry state and the raw meal is
converted into modules by addition of 10-22& water and then fed to the burning equipment.
The gas outlet condition are suitable for the installation of ESP. dust emission from the semi-
dry process kiln is less than from and process kiln, as granules are fed to the kiln. Gas
temperature 100-150’c and dew point is also comparatively high around 60’c. filters are not
used as dust collector, for de-dusting the semi-dry process as it causes problem of clogging of
bags.
● DRY PROCESS
In dry process, the raw materials are grinded in dry state and grinded raw meal is fed directly
to the burning equipment. The temperature of the exit gas from suspension pre-heater is about
330-360’c. dust concentration in the exhaust gases leaving kiln is generally 50-57 gm/nm3.
Resistively level of the dust is also very high. Multi cyclones are used in some cases as a dust
collector but this dust collector dose not achieves prescribed emission limited. Outlet gases
from suspension pre-heater kiln are at high temperatures (360-360’c) and therefore needs
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cooling prior to passing through any dust collector. When kiln gases are used for drying raw
material in the raw mill grinding station, cooling and of the gases result in the idle operation
condition for ESP. The amount of water required for the conditioning tower is about
150gm/kg. Water evaporation rate is generally 22kg/hr-m3at the inlet gas temperature of
350’c and 30kg/hr-m3 when the gas inlet temperature is about 400’c.
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MANUFACTURING PROCESS
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CEMENT MAKING CHART
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BRIEF DESCRIPTION OF MANUFACTURING

PROCESS
PROCESS :
The process of clinker\ cement production at Gujarat sidhee cement Ltd. sidheegram, can be
briefly described as follows.
MINING :
The mining of the limestone is done by CAD – computer aided mining development from the
very rich captive mines which has storage of limestone to sustain the plant for over 70 years.
In these captive mines, almost all the grades of limestone is available and a very little quantity
of additive is to obtained from outside. Proposals for changeover to the surface mining
technology are under consideration and would be soon implemented.
CRUSHING, STAKING & RECLAIMING :
The mined limestone is hauled through dumpers to a rotary hammer – impact type crusher
which crushes the limestone to a size of 80% up to -75mm size. Additive material is added to
the crushed limestone through an additive hopper which bypasses the crusher. The material is
passed on to the stacker via belt conveyors which stock the material in longitudinal layers.
The stacked material is lifted by the reclaimer which reclaims it by cutting transversely the
longitudinal stocked layers ensuring perfect blending and homogenizing.
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RAW MEAL GRINDING:
The buffer stock of reclaimed material is store in the storage silos at the raw mill hoppers
along with the additive material in a different silo. The desired material is drawn through the
feeders and is fed to the vertical roller mill through air locking feeder. The vertical mill
consists of a rotating table upon which 3 rotating are hydraulically pressed. The material is
dried. Ground and transported by the hot kiln exit gases. The size of the pulverized material is
controlled by a static separator, which separates the oversized grits and sends it back on the
table for further grinding. The pulverized material is transported to the C.F. silo via energy
efficient bucket elevators.
STORAGE & BLANDING: (CAPACITY 20,000 M.T.)
The pulverized material is stored and blending and in the controlled flow silo. The blending
action is achieved by extracting the material from 7 outlets at a different rate. The extracted
material is conveyed to a weighing bin where it is further blended material is fed to the
preheated via bucket elevator.
PREHEATING, CLINKERISATION AND COOLING:
The kiln feed from the silo is fed into both the string of preheater. approximately 40% of the
feed is given to the preheater string where it get preheated by the hot kiln exit gases and gets
clinker up to 30% approximately. The balance 60% feed is fed to the calcined feed from the
preheater string is also added to the calciner. Here, about 90% calcinations is achieved. This
90% calcined feed is transferred to the kiln for the remaining 10% calcinations and sintering
where the flux materials and silica melt and react with lime to from for major clinker
constituents. This is achieved by firing pulverized coal in the rotary kiln.
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The clinker coming out of the rotary kiln is at a temperature of 1300-1400ċ and hence cooling
of the same is required. This is achieved by pumping atmospheric air in the reciprocating
grate cooler by 9 nos. centrifugal fans. The clinker gets cooled and the gets heated up which is
used as secondary and tertiary air in kiln and proclaimed is respectively, and the excess air is
vented out at a lover temperature. The recuperation of the heat ion the cooler is in the vicinity
of 65-70%.
CLINKER STORAGE & TRANSPORT
The clinker, which is cooled to 100ċ -50ċ is stored in silo, which has a capacity of 40000
M.T. the clinker is transported to the silo by deep bucket conveyors. The silo for clinker is
salient feature of the plant, as the clinker dose not gets weathered. Another reserve silo of
2000 M.T. capacitive is provide to store specified products. The clinker from the clinker silo
is transported to clinker silos of the cement mils for grinding.
CEMENT MILLS:
The clinker is ground along with gypsum in the highly efficient combatant mills. The cement
mills are two compartment tube mills. In the first compartment, the grinding is done by
impact with balls and in the second compartment it is done by attrition with small grinding
media cylinders called cylpebs. The mill is swept with air, which transports the materials
through the mill. The cement is pumped to the cement silos the help of air-lifts. There are four
silos for cements of 5000 M.T. capacity each for storing different grade of cement.
PACKING PLANT:
The packing is done by automatic packers which have a capacity of 90 TPH each. There is
total Nos. of rotary packers. The packed bags each weighing 50 Kgs. Are directly loaded into
the trucks by belt conveyors and auto loaders.
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RAW COAL & FINE COAL PLANT:
Raw coal is also stacked and reclaimed by a stacker and reclaimer hence ensuring a perfectly
blended raw coal. This is unique feature of the plant. The raw coal is pulverized in a vertical
roller mill, which is similar to that for the limestone.
CONTROL SYSTEM:
The plant is centrally controlled except for the packing plant through distributed control
system of opto22 USA supplied by M/s. Ramco systems, Chennai. The kiln cooler operation
is controlled by FUZZY LOGIC.
QUALITY CONTROL:
The quality control is achieved whit the help of a x-ray analyzer which gives accurate and fast
result. However, a fully equipped chemical and physical laboratory is also available where
continuous testing activity of raw materials &end product are carried out.
QUALITY MANAGEMENT:
Gujarat sidhee cement limited is accredited to ISO 14001: 2000 for quality management
system by RwTUV, Germany
ENVIROMENT MANAGEMENT:
Gujarat sidhee cement limited is accredited to ISO14001: 2004 for environment management
system by rwTUV, Germany.
PRODUCTS:
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The plant produces Portland cement. 43- Grade Ordinary Portland cement. Fly ash based
Portland Pozzolona Cement and SRC cement.
MARKET:
There is an immense for the market above products in India as well as abroad. Gujarat sidhee
cement Ltd. is one of the leading exporters of the above products. In addition to this they are
also prestigious suppliers to sardar sarovar. Narmada dam and other projects.
POLLUTION CONTROL EQUIPMENTS:
The plant employs latest state of air pollution control equipments like Esps, bag filters &
chemjets – water pray system. The old generation pulse energized ESP has been modified to
the latest generation ESP. the controller for the transformers has been changed and a variable
inductance is provided. The equipment was supplied by M/s.BHA, USA. Also the gas
conditioning system supplied by M/s. caldyan, Germany has been installed with this which
conditions the gases in the down comer duct itself rather than the gas conditioning tower in a
conventional way.
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DIFFERENT GRADE CEMENT

Product OPC 43 OPC 53 PPC
GRADE GRADE
APPLICATIONS
Residential complexes √ √
Commercial complexes √ √
Structure components √ √
Concrete roads √ √
Flooring √ √
Masonry works √
Mass concrete works √
Repairing works √
Asbestos cement product √
Marine structure √
Building near seacoast √
Foundations √
Effluent treatment plants
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CONTRIBUTION OF THE UNIT TO INDUSTRY
G.S.C.L. provides employment to nearly 394 employees directly. It also provides indirect
employment to large of people in form of transportators, retailer etc.
It also undertakes free plantation. Till now nearly 32000 trees of various kinds have planted
around the company area.
G.S.C.L. is one of the least polluting plants and continuously try to reduce the pollution as far
as possible.
G.S.C.L. contributes to the society by providing them with best quality cement clinker.
Through their exports it allows the nation to earn foreign exchange.
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QUALITY POLICY
The policy of G.S.C.L. is producer and serves their customer with consistent quality clinker
customer’s specification in stipulated delivery period to their satisfaction.
They are committed to implement the quality management system as per ISO-9001-2000 and
creating and environment where in every employee contributes towards continual
improvement and innovation in all aspects of our business.
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ENVIROMENTAL POLICY
Gujarat Sidhhe Cement Ltd. Sidheegram manufacturers of clinker and Cement are dedicated
and committed to prevention of pollution and minimizing the adverse environmental impacts
of our operations.
They commit themselves to:
► Company with all applicable environmental legislation, regulations and other

requirements.
►Ensure continuous improvement in the environmental performance by setting, reviewing
and achieving its objectives by:
● minimizing generation of dust and stack emission to the extent practicab’e by improving
our manufacturing and operational practices.
● optimizing use and conservation of raw materials. Fuel and energy.
● monitoring dust and noise levels in ambient air on regular basis.
● maximizing reuse of waste generated.
● Developing awareness among our persons who work for us on our behalf to work in a
manner. Which ensures preservation of environment?
● Conserving and developing of green belt over a period of time and encouraging plantation.
● Commitment to EMS in harmony with other management systems adopted by company.
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INTRODUCTION
Market means place where all the buyers and seller are together in order to economic activity.
& above from means of marketing we can say that market management is nothing but a
management marketing activities.
Marketing management is analysis planning, implementing, and controlling of programme

how to manage this activity it is very essential.
I am very thankful to my concern miss niharika madam who have constructed strong of this
subject. I am fruitful who give knowledge related marketing & give also advice about
marketing planning.
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ORGANIZATION CHART
Vice- President Marketing
Top level director marketing
General Manager
Sale Manager in
Rajkot Bombay Ahmedabad Baroda Surat
Deputy Manager
Asst. Manager
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PRODUCT PLANNING
The physical product can not stand before potential buyer. Therefore, vital marketing tools in
any marketing programme is to secure desired market share in a competitive market. These
are branding, packing, labeling, guarantee and after sale service.
At “GUJARAT SIDHEE CEMENT LTD. “have good product planning so, it is clear this
product planning is high in compare to other firm and product planning is helpful to selling a
product.
Marketing has its organ in product. In absent of product there is nothing to be sold. It is the
product, which gives utility to consumer. General belief is that a product is something
tangible, which can be touch or can be seen such as T.V. radio machine and etc……, but the
project is wide enough, it includes service also. Thus, any thing that satisfy consumer wants
are product.
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MARKETING SEGMENTATION
Market segmentation is a method for achieving maximum market response from limited
marketing resources. The market and the act of deciding a market according to different
segmentation.
G.S.C.L. Is a big company engaged in big business operation handled by a group? As we

know that the base of segmentation is to make marketing activity easy but here G.S.C.L.
already enjoying this facility so that don’t need any special marketing segmentation
arrangement then also with a view to make transportation facility more sophisticated.
Thus, G.S.C.L. with the help of effective & proper segmentation has captured the major part
of the cement industries and has energy as a new leader for cement industry.
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PRICING POLICY
Price is the exchange value of goods and services in terms of many it is related with both
party’s seller as well as buyer. There are certain sells and regulation for fixing the price of the
product. Product price is one of the most important decisions in the marketing field.
Thus “GUJRAT SIDHEE CEMENT LTD.” sets its own price freely as a result of decontrol
policy on cement price by the government.
G.S.C.L. has adopted the cost demand and competition oriented pricing policy a it sell its
prices undertaking the following consideration cost of production distribution cost, sales
promotion cost, advertising expenses, market expenses, marginal profit.
The G.S.C.L. current price of the cement produce I around about RS. 222 Per bag if the of 50
kg. And this unit is produce only cement so there is no any seasonal effect so this is the
pricing policy if the G.S.C.L.
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CHANNEL OF DISTRIBUTION
The channel of distribution is very of this company theory is no existence of any intermediate
between producer.
Here directly customer give order to company and company also directly spend goods as per
order to the customers.
The company has excepted the policy of customer demand policy i.e. to produce the finish
goods who much customer demands.
G.S.C.L.
Wholesalers / Stockiest / Dealers
Retailers
Consumers
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SALES PROMOTION
Sales promotion is an instrument to attract the prospective buyers. We all know that every unit
has a objective to earn profit and it’s depend on the sales.
Sales promotion is a gap between advertising and personnel selling. It’s effective tool to increase
the sales. Though a proper sales promotion technique the company would experience immediate
demand from dealers.
The main purpose of the sales promotion activities is to stimulate consumers & dealers
effectively. Sales promotion direct at consumers may be done with a view to increase the
products rate of use among existing consumers.
G.S.C.L.has adopted some of tools of sales promotion as well as promote it’s sales,
 It arranges sales promoter’s meeting at a regular time interval.
 G.S.C.L. also having done demonstration for the cement on some occasions like…
- Janmashtmi
- Navratri festivals
- Trade fairs…etc
 They are giving advertising and display allowances too it’s dealers and distributors for the
advertising.
 Free wall painting, banners, shop names of dealers are also done by G.S.C.L.
 G.S.C.L.also gives gifts and special schemes to it’s sales promoters and dealers.
 G.S.C.L.also arranges free holidays trips for the promoters and their families in India at
the regular time interval.
 At DHANDHUKA Mr. Hasubhai Jadav of “ Madhav Cement “, received two

motorcycles from G.S.C.L. He was awarded for recording the highest sales for SIDHEE
CEMENT IN CITY.
52
 At Rajkot many dealers and sales promoters were awarded with the gold coins as a best
exclusive dealers of the G.S.C.L.
 Mr. Hasubhai of “Laxmi Marketing” at Morbi who received the highest gold awarded by
the G.S.C.L.
53
ADVERTISEMENT
It is vary important to any unit of organization. Without advertisement our product is not
selling. So advertisement is vary useful to every unit.
It is obvious fact that advertising is a form of mass communication advertising can be

obtained as a process production of goods and services by an identified sponsor.
In the present period of business management advertising is the most important media to stay
in the market to earn profitability is most possible by advertisement.
This company also gives much important to the advertisement generally this company use the
poster and T. V. programmed.
54
MARKETING RESEARCH
Marketing research is a powerful branch of marketing management. Today marketing practice

is based on marketing research supply vital information on continuous basis that can be based
for development of any country. Following are the basis aspect to discuss the role of
marketing research in general.
Marketing research is become a major marketing function marketing research is the

systematic and intelligent or study or what when why and how or actual and potential buyers.
In “GUJARAT SIDHEE CEMENT LTD.” marketing research is conducted of regular

interval’s G.S.C.L. hires professional for this purpose marketing research is held and
controlled by the head office.
55
INTERNATIONAL MARKETING
In the present age market is not limited a particular region or country. But of spread over through
out the world today we can easily get western, thing from east & vice-versa too.
So, far as cement to export concerned it is not very easy to export since some obstacle. Marketing
situation & policies are there but the unique of marketing system & the best quality products of
the G.S.C.L. has got change to be used its product out of India.
Before few months government has restricted the export of the cement but now a days the
restrictions are removed by the government itself.
G.S.C.L. exports its product cement & clinker in the following countries.
 Malaysia
 Korea
 Srilanka
 Bangladesh
 Other countries of gulf.
56
57
INTRODUCTION
Finance is the life blood of the every industry. Financial management is that specialized
branch of general management, which is related to procurement of common goals of
organization. It includes each and every accept of financial activity in the business so, in any
organization financial management is most important thing. In any business two type’s
finance are necessary:
1. Fixed capital
2. Working capital
Fixed capital is used to establish the plant and purchase machinery or asset, land, building
etc…..
While working capital is useful in day to day activity of business like purchasing raw
material, wages, carriage etc….. So management of finance is very important for any
business.
Finance management is that material activity while is consult with the planning & controlling
of firms financial resources.
The authority of G.S.C.L. also understanding the importance of the financial management for
that purpose they have maintained a separate department called as financial department.
58
ORGANIZATION OF FINANCE DEPARTMENT
“GUJRAT SIDHEE CEMENT LIMITED” effectively co -ordinate all financial activities

under the vice president of finance. All the financial activities are divided into two parts.[1]
general financing. [2] Costing and auditor.
General financing is put under general management and stock and other current and long term
liabilities are made by costing department. The organization structure of the company is
mentioned below.
The organizational structure of the company is mentioned below:
VICE-PRESIDENT FINANCE
GENERAL MANAGER FINANCE
ACCOUNT MANAGER
ASSISTANT
CASHIER
59
FINANCIAL PLANNING
Financial planning is the activity concerns with the planning and controlling of term’s
financial resources. It is fore costing flow and out flow of cash in an organization as it directly
effects the liquidity position of the concern. It is the basic factor which decided the success of
failure of the concern.
The financial planning involves decision regarding use of limited resources including
identification of crucial decision areas and determination of objective and goals. It should also
be available for implication of new projects and contingency requirement.
The financial decision or functions are not sequential they are performed in the firm
simultaneous and continuously.
The major important to financial decision are taken at Rajkot unit.The G.S.C.L. doesn’t
unde4rgo any type of specific financial planning in order to prepare accurate financial plan
the finance department consult the accounts and marketing department.
60
CAPITALIZATION
The word ‘ Capitalization ‘ can be defined as, “Sum total of all kinds of long term securities at
their pa values.”. Thus it consists of ownership capital, borrowing capital and surplus. In broader
sense, capitalization not refers only to quantity of finance needed but also the way in which it’s
long term obligations are distributed between different types of securities including long term
borrowing. Hence it includes the proportion of different components of capitalization.
It can be classified under following 3 heads,
1. Fair Capitalization ( Book Value = Real Value )
When book value of company is equal to the real value then it’s called a fair Capitalization.
2. Over Capitalization ( Book Value > Real Value )
When book value of company is more than the real value then it’s called a over Capitalization.
3. Under Capitalization ( Book Value < Real Value )
When book value of company is less than the real value then it’s called a under Capitalization.
It is a good position for the company.
In short :
Fair Capitalization = Book Value = Real Value

Over Capitalization = Book Value > Real Value
Under Capitalization = Book Value < Real Value
GUJARAT SIDHEE CEMENT LTD.” more than 51% invested by IDBI, IEFC. GIDC etc
and less than 50% invested this firm so this is limited company and when required of capital
at that time company issue equity shares.
61
62
CAPITAL STRUCTURE
Capital structure is the important aspect of the financial management. Capital structure refers to a
‘The make up of a firms capitalization ’.
Capital structure refers to the make up of the capitalization. It decide the proportion of funds to be
raised by ownership capital and borrowing capital take into account the cost of capital (i.e.
dividend or interest) and its depend on income & stability of the company taking decision
regarding the issue of various types of securities is called devising of capital structure of a
company.
In broader sense, capital structure includes all the long term capital. There are mainly 4 patterns
of capital structure.
1. Capital structure with only equity share capital,
2. Capital structure with equity share capital.& Preference share capital,
3. Capital structure with equity share & Debentures,
4. Capital structure with equity share, Preference share & Debentures,
The Capital structure of G.S.C.L. is as under.
PARTICULAR RS.IN LACS
Share capital 14,466,84

Reserve & surplus 26.95
Secured loans 10,385.10
63
Unsecured loans 10,157.16
64
CAPITAL BUDGETING
Capital budgeting is a process of making decision regarding long-term investment in fixed assets.
It is a long range planning to employ the available capital for the purpose of maximizing the long-
term profitability of the concern.
The key function of financial management is the selection of the most profitable assortment of
capital investment & it is the most important area of decision making of the financial manager
because any action taken by manager in this area affect the working capital & the profitability of
the firm for many years to come.
In SCL capital budget is prepared before two months in advance. All the head of department fill
their requirements for the department in the form & send it to the controller of department.
The requirement from every department are scrutinized by the controller of department and a
discussion is held with DGM to fill up the data in the form which contains budgets & its
particulars budget amount & justification and it is sent to the board of directors. Thus, the whole
years capital budgeting is determined in advance & it is divided over for fixed time that is months
and accordingly the required item is provided to every department at a fixed time.
65
MANAGEMENT OF FIXED ASSETS
There are some fixed assets in the business proper utilization of fixed assets is necessary. It
depends on how it managed. For the interest of business management of fixed assets must be
done in the most effective way. In G.S.C.L. fixed assets are managed by finance department
assets are generally divided into two parts.
(1) Tangible assets
Tangible assets are like machinery, furniture, plant, etc. All are fictitious assets are
managed by good plan.
(2) Intangible assets
Intangible assets are those include under fixed assets. This assets can be observed but it
has prestige for firm. I.e. good will, trademark, pattern, etc.
(3) Capital budgeting
Capital budgeting decision involves a current outlay or series of cash resources in return
for anticipated flow of future benefit.
Total assets of company are as under.
Fixed assets 21576.21
Less- -
Depreciation 15,349.65
Investment 6226.56
66
RATIO ANALYSIS
1) GROSS PROFIT RATIO = GROSS PROFIT / NET SALES × 100
= 2472.27 × 100
28420.07
= 8.699%
2) NET PROFIT RATIO = NET PROFIT / NET SALES × 100
= 1266.77 / 28420.07 × 100
= 4.457%
3) CURRENT RATIO = CURRENT ASSETS

CURRENT LIBILITIES
= 283.59 / 5601.95
= 0.051%
4) DEBT EQUITY RATIO = LONG TERM LIABILITIES × 100
67
SHARE HOLDER’S FUND

= 1403.67 / 13944.18 × 100
= 0.101%
68
5) STOCK TURN OVER RATIO
= STOCK OF GOODS SOLD

AVERAGE INVENTORY
= 28758.53 / 2428.47
= 11.842%
6) ASSETS TURN OVER RATIO
= TOTAL SALES / TOTAL ASSETS
= 31230.80 /37227.83
= 0.838%
7) CAPITAL GEARING RATIO
= FIXED INTEREST BEARING CAPITAL

ORDINARY CAPITAL
= 7527.78 /13944.18
= 0.539%
69
70
8) ACID TEST RATIO = QUICK ASSETS / LIQUID LIABILITIES
= 563.52 / 5601.95
= 0.101%
9) LIQUID RATIO = LIQUID ASSETS / LIQUID LIABILITIES
= 283.59 / 5601.95
= 0.051%
71
MANAGEMENT OF WORKING CAPITAL
Working capital refers to the money required for the day to day operations of an organistion. No
business run without the provision of adequate working capital. There are two ways to used the
concept of working capital i.e. Gross working Capital & Net Working Capital. In short Current
assets means the assets, which can easily be transferred into cash within the year.
If the fixed assets were bond of the company then current assets would be circulating blood of the
company.
As we know that in cash every company there is always capital. The capital of the company is
of two types.
1) Gross working capital:
Owned working capital + borrowed working capital.
2) Net working capital :

Current assets + current liability
The main ingredients of working capital are for the operating cycle of G.S.C.L. I as
mentioned below:
Operating cycle - R.W.F.D.C
Where,
R =raw material W =work in progress
72
F =finished goods D =debtors collection period

C =creditors payment period
Working capital management consists 3 stages;
1) MANAGEMENT OF INVENTORIES
2) MANAGEMENT OF RECEIVABLE
3) PROBABILITY
73
PROBABILITY
Profitability is a measure of efficiency & the search of it provide an incentive to achieve

efficiency profitable also indicates public acceptance of product.
At G.S.C.L. is profit making whit consumer satisfaction moreover profit also the stock to
measure the success of any business under taking.
The company makes profit forms last four years and tries to recover the past loss, which
happened in previous years. Hence company is not a position to give dividend to its
shareholders.
74
PROFIT & LOSS ACCOUNT
PROFIT & LOSS ACCOUNT

FOR THE YEARS ENDED MARCH 31,2007
Schedule For the year For the year
ended March ended March
31,2007 31,2006
Income : Rs in lacs Rs in lacs
Sales 43428.33 31230.80
Less : excise duty 4031.20 2810.73
Net sales
39397.13 28420.07
Other income
889.85 612.11
Increase / (Decrease) in stocks
237.93 (97.47)
Total 40524.91 28934.71
Expenditure :
Manufacturing and other Expenses 32486.43 24665.74
Interest 1172.74 908.13
Total 33659.17 25573.87
Profit for the year before depreciation

Depreciation 6865.74 3360.84
947.73 888.57
Net profit before taxation 5918.01 2472.27
Provision for wealth tax 1.65 1.02
Deferred tax adjustment (649.17) (1171.74)
Fringe benefit tax 30.94 32.75
Net profit for the year 5236.25 1266.76

Loss brought forward from previous year 20016.96 21283.73
Balance of loss carried to balance sheet 14780.71 20016.96
75
Basis earning per share

Diluted earning per share 3.68 0.94
3.68 0.93
76
BALANCE SHEET
77
BALANCE SHEET
As March 31,2007
Schedule As at As at
March 31,2007 March,31,2006
Rs,in lacs Rs.in lacs
(1) sources of funds :

shareholder’ funds : 14466.84 13944.18
share capital - 20.00
Advance Call Money - 222.66
Share Application Money 26.95 26.95
Reserves &Surplus
14493.79 14213.79
Loan funds:
Secured loans 10385.10 9473.80
Unsecured loans 10157.16 13540.24
20542.26 23014.04
Total 35036.05 37227.83
Application of Funds
Fixed assets :
Gross Block 21576.21 18803.65
Less : Depreciation 15349.65 14467.86
Net Block`
Capital Work in Progress 6226.56 4335.79
815.55 3191.99
7042.11 7527.78
Investments (At Cost- Unquoted)
6 years National Savings Certificates (kept
As security Deposit With Government 0.49 0.49
Authorities)
Deferred Tax Assets

8749.84 9399.01
78
Current Assets, Loans & Advances : 3132.91 2428.47

Inventories 2007.06 1403.67
Sundry Debtors 2978.50 563.52
Cash & Bank Balances 1929.46 1489.88
Loans & Advances
10047.93 5885.54
5585.03 5601.95
Less : Current Liabilities & Provisions 4462.90 283.59
Net Current Assets
14780.71 20016.96
35036.05 37227.83
Profit & Loss Account
79
80
INTRODUCTION
Today in industrial organization production is result of effect of the factor of production.

Land, Labor, Capital, and entrepreneur. In which labor our is production because other are
help. So it is a very necessary to handle human resources of the organization very carefully.
Company established goals thus personnel management planning, organizing, directing, and
controlling of the performance of those operating function.
In G.S .C .L they have also separated personnel department handle by personnel manager
Mr.ramesh karasi. There are following number of worker in company.
Staff : 163
Workers : 204
Total : 367
81
ORGANIZATION CHART
Board of director
General Manager Manager (ADM)
Asst, General Manager Sr. Adm. Sr. Adm. Sr. Adm.
Officers Officers Officers
(Insti.) (Security) (Official

Machine)
Sr. Officers
Clerks
Supervisors
82
RECRUITMENT AND SELECTION &

INDUCTION
Recruitment is the generation of the application for specific post. It is a source for search of
an employee. It is also considered as a process of encouraging and stimulating the applicant to
apply for a job. Recruitment consists of inviting maximum number of applications for the
vacancy arising in the organization.
G.S.C.L. industries many workers in G.S.C.L. industry is a M.D. call for in interview and
them selection and to other ideas live advertisement in news paper magazines campus
interview & university and college interview as received advanced application.
SELECTION
In selection the applications are then scrutinized by the concerned head of the department and
application blanks are then send to the competent applicants. Applicants are required to fill
the application blank in the own writing and it back to the company in the prescribed time.
Once the application blanks are received selection is G.S.C.L. follow only step i.e. personnel /
oral interview and if the head of the department of concerned job prefers than the written test
is conducted.
If the vacancy is for top level management then interview is taken by top management
including vice-president along with head of department. If vacancy is for lower level jobs,
interviews are conducted by H.R.D.
INDUCTION
Once the candidate is selected, he has to undergone the probation period which is generally of
one year. To the selected candidate induction programmer is followed by G.S.C.L. For the
technical side, the candidate is required to work in all concerned department and are also
made familiar to the rules and regulation of the company.
83
TRANING AND DEVELOPMENT
“Training is short-term process utilizing a systematic and organized procedure by which non-
managerial personnel learn technical knowledge and skills for a definite purpose… and
Development is long-term education process utilizing a systematic and organized procedure
by which managerial personnel learn conceptual and theoretical knowledge for general
purpose.”
The difference may be stated thus.
LEARNING TRANING DEVELOPMENT

DIMENSIONS
WHO? Non-managerial personnel Managerial personnel
WHAT? Technical &mechanical operations Theoretical, conceptual

ideas
WHY? Specific job-related purpose General knowledge
WHEN? Short-term Long-term
In the G.S.C.L.
To train & develop the fresh recruits G.S.C.L. conduct both on the job and off job training
G.S.C.L. many a times sends its employees for training to outside institution like the
departmental heads and the concerned officers.
Development is a related process. It aimed at over all improvement of the person and his
personality. G.S.C.L. helps in over all development of its employees.
84
JOB DESCRIPTION
Job Description is a written documentary outline of the principle facts about individual jobs.
In short, it refers to the data obtained through of the analysis process.
Personnel department of G.S.C.L. describes job as means of giving job related information
and guidance to candidate for which he/she is selected. This is done to avoided confusion in
duties and responsibilities of different employees.
When any candidate is selected at that time information is given to him about his/her job. This
information includes following points.
a) Working condition
b) nature of the job
c) About his/her duties and responsibilities.
d) Relation with the job.
e) Tools and equipments involves in doing job.
f) About superior from whom he/she will have to control and guide.
g) About sub-order to whom he/she will have to control and guide.
In G.S.C.L. there is no policy of following written job description as they don’t feel it
important. Generally it is being performed orally.
Mostly as par as the job description concerned company follows:
a) Cement wage board

b) Arbitration Append company
It follows it in as performed of job description as given below.
85
PERFORMANCE APPRAISAL SYSTEM
G.S.C.L. has framed performed appraisal policy for the following reasons.
Performance appraisal seeds to provide an adequate feedback to each employee for their
performance. It purpose to improving behavior towards. So more effective working habit. It
gives data it to the present work force for future job assignment.
G.S.C.L. candidate’s performance appraisal in the month of every years in this all the
employees are dividend in two categories.
1) Staff Members
2) Operating Workers
For the operating worker trade system is applied for evaluate the performance & for the
members under routing system is applies various facilities are considered as under.
86
WAGE & SALARY ADMINISTRATION
Wage & salary administration have initial relation with job evaluation department. Wage &
salary means the compensation paid to the employees in monetary terms as a reward of their
works. In addition to the wage and salary other payment as house allowance are also mude.
WAGE ADMINISTRATION
The procedure of dividing and distributing wage to the workers are:
1) It concerned with the operation of man-power administration.
2) Preparation of wages sheet by time office as a part of personnel department.
3) payment is fixed on the basis of time rates.
4) Reportment of payment on lat date of month.
SALARY ADMINSTRATION
Basic salary fixed for employees staff are provide salary as per the terms & condition of the
govt. from work means dearness allowance added allowance added & taxes are deducted as
per the govt’s guidelines.
Here it to be noted that for workers wage management of the company makes agreements for
the payment of wages with every year.
87
STUDY OF PROVIDENT FUND SCHEME
This manages P.F. scheme receiving story above Rs. 1000 per month as employees who
becomes a number of P.F. scheme must be permanent employees. He has to contribute his
8.33% of salary towards the P.F. every month’s.
An employee also sets loan from P.F. in cash of marriage sickness house loan etc.
88
.GRIEVANCE HANDLING PROCEDURE
Grievance means complains of dissatisfaction arising among employees due to payment

policies, promotion, transfer, working conditions of company etc. the procedure of taking &
solving such problems is known as grievance handling procedure.
There is hardly a company r an industrial concern which functions absolutely smoothly at all
times. In some, the employees have complaints against their employers, while in others it is
the employers who have a grievance against their employees. These grievance may be real or
imaginary, genuine or false. broadly speaking, a complaint affecting one or more workers
constitutes a grievence.the complaint may relate to the quantum of wages, the mode of
payment ,payment for overtime work, leave interpretation of service agreements, working
conduction promotion, seniority, transfers, work assignments, or the food available in the
canteen.” where the points at dispute are of a general applicability or are of a considerable
magnitude they fall outside the scope of this procedure, that is, grievance handling procedure.
In G.S.C.L. mostly the management itself tries to sort out the problem of the employees & try
to solve it and if at all any problems still remains. The employees fill the grievance firm &
give it to his immediate superior. Which is than passed over to personal department? Here the
problem is analyzed and by mutual discussion. They try to arrive at suitable decisions.
89
TRADE UNIONS
Trade unions means that any combination of persons, whether temporary or permanent,
primarily for the purpose of regulating the relations between workers and employers, or
between workers and workers, and for imposing restrictive condition on the conduct of any
trade or business, and includes the federation of two or more trade unions.
A trade unions is device which enables a groups, a class in industry or trade to bargain with
any other class or group on equal footing.
1. Economically oriented
2. An instrument of defense against exploitation
3. An outcome of industrialization and implies class distinction.
Trade union is the combination of personal workers of employees whether temporary of

permanent.
G.S.C.L. has formal trade union. There is only one active labor union known as Gujarat
sidhee cement union. It is the only registered union which protects & fights for the rights of
the workers & also co-operate with the management.
90
PERSONNEL RECORDS
Personnel records is solution to many problems of identification and development of right

person for the right job at the right time. Personnel records is a stock of factual information
about workers. It's useful in decision making on specific personnel matters and also for
recruitment, evaluation, job analysis, selection, promotion, training....etc
GSCL has maintained a registered system for each and every employees' information. It
consist the details as per following,
 Full name of employee
 Full address
 caste, religion, sub caste
 Date of birth
 Date of joining the job
 Qualification
 Background
91
PROMOTION & TRANSFER POLICY
As for as promotion of lower level personal and workings are concerned it totally depends
upon the ability and performance of workers and behavior of personal in the organization.
Transfer is generally affected it build up a more satisfactory work term and to achieve the
following purpose.
1) To satisfy such needs an organization as may arise out of a change in the quantity and
production.
2) To meet an employers own requests.
3) To utilizes properly the service of an employees.
4) To increase the versatility of the employees.
92
WORKING E.S.I. SCHEME
“Employees safety insurance (E.S.I.) is a short from of an employees state insurance” is

designed for financial benefit of the worker under E.S.I. employees & government are the
major contribution.
In E.S.I. there no E.S.I. Scheme but every employee is insured in oriented insurance co.
93
PROVIDENT FUND SCHEME
This manage P.F. scheme receiving story above Rs. 1000per month an employees who
becomes a number of P.F. scheme must be permanent employees. He has contribute his
8.33% of salary towards the P.F every month’s.
An employee also sets loan from P.F. in cash of marriage sickness house loan etc.
94
FACILITIES OF EMPLOYEE
The productivity of any organization depends upon the industrial relation. Industrial relation
means the relation between executive and employees of the unit. The G.S.C.L. possesses good
industrial relation. All the employees are quite satisfied with wage rates and other facilities
allotted by the organization. The unit provides the beneficial actives to each employee and his
family members in to types & they are as under:
STATUTORY & UNSTATUTORY;
Statutory means company has to follow it as per the rules of government but unsatisfactory
activities means which are not compulsory for unit but company like to provide such facilities
for it‘s employees. In G.S.C.L. there are various and unstatutory activities.
1) MEDICAL FACILITY
The unit has a separate medical center named “Sidhee Health Care Center” established near
colony with full eloped. The medical services are given by company without any charges to
employee 7 employee family members. In case of accident the company pays the full
expenditure for the treatment.
2) EDUCATION FACILITY
The unit its own English medium as well as Guajarati medium school situated at Sidhee Gram
Company circular, cultural and social activities are conducted at possible intervals for the
development student.
95
3) GUEST HOUSE AND CANTEEN FACILITIES:
To facilitate the guest of G.S.C.L. one guesthouse has been built which provide
accommodation reasonable rates.
One canteen is also being run by the G.S.C.L. provide foods at subsidided rate.
4) HOUSING FACILITY:
G.S.C.L. have well constructed and beautiful colony for their employees at sidheegram
having 198 family quarters. Free furnished quarters are being provided to the employees as
per the eligibility and requirement. Free water and electricity up to prescribed limits is being
provided to the colony residents.
5) TRANSPORTATION FACILITY:
G.S.C.L. provides transportation facilities to its officers and employees. Company has 2 its
own buses and 3 on contract from travelers of Veraval at interval of every low fair.
6) ENTERTAINMENT FACILITY:
The company has its own video cable where the members can enjoy hidden as well as English
movies.
96
RESEARCH & DEVELOPMENT
RESEARCH & DEVELOPMENT HAS BEEN CARRIED OUT FOR IMPROVEMENT

IN FILLOWING AREAS:
Modification in raw mix design.

Use of alternative fuels in the kiln.
Use of alternative fuels for mining machinery.
Use of grinding aids for cement grinding.
Improvement of colors of cement to improve market acceptability.
FOLLOWING BENEFITS WERE DERIVED OF THE ABOVE R & D:
Optimization of additive & conservation of natural resources.

Conservation of conventional fuels & consequent environment improvement.
Improvement in electrical & thermal efficiency.
Increase in throughput.
FUTURE PLAN OF ACTION:
Manufacturing of special grade cements.

Development of blended cements.
Development of ready mix concrete.
Thermal and electrical efficiency improvement through innovative.
Technology up gradation.
97
CONCLUSION
After completion of my training at GSCL.i felt that point is unique and self sufficient.
The training has helped me to understand better how to relate our knowledge with reality,
competition and success.
The unit has provided me all valuable information related to my subject matter. I have got
heartly co-operation from all the departmental heads, staff members as well as all members of
GSCL during the entire training. I am satisfied of answers which they have given of all my
questions.
At last I would like to conclude that the training has provided me valuable insight into the
practical of knowledge.
98
99
100
BIBLIOGRAPHY
Sr. Name of the Books Name of Authors
1. Marketing Management Philip Kotler,

Sherlekar
2. Financial Management Gupta & Sharma,

S.N. Mahesvari
3. Human Resource Management K. V. Ashwathapa
4. Operation Management Prof. Chunawala & Patel
 50th Annual Report of the company
 Report of ICRA on Indian Cement Industry.
 www.mehtagroup.com
 www.SIDHEE CEMENT.com
 www.google.com
101

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G ujarat S idhee C ement L imited

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5.12 Promotion & Transfer policy 75

In M.B.A.-III I have been visited G.S.C.L. at Veraval. My permission application was

CEMENT INDUSTRY OVERVIEW

NAME & ADDRESS OF COMPANY

Name of the Unit → ”GUJARAT SIDHEE CEMENT LTD.”

Established Year → November 1987

Form of Firm → Public Limited Company

Address → G.S.C.L., SIDHEE GRAM

Reg. Office → G.S.C.L., SIDHEE GRAM

Corporate Office → Agrima Business Centre

Bankers → 1. State Bank of India

Auditors → Messer’s Manubhai & Co.

ABOUT THE MEHTA GROUP

SAURASHTRA CEMENT LIMITED, An ISO 9001:2000; ISO 14001 certified company,

GUJARAT SIDHEE CEMENT LIMITED, An ISO 9001:2000, ISO 14001 certified

G.S.C.L. has got national and international recognition:

►India’s first 53 Grade Cement.

►NAME : Gujarat Sidhee Cement Limited

►REGISTERED OFFICE : “Sidheegram”, off Veraval-kodinar Highway,

►BOARD OF DIRECTORS : Mr. M.N. Mehta

►BANKERS : State Bank of India

►AUDITORS : Messrs. Manubhai & Co. Charted Accountants

SYSTEMS IN FORCE AT GUJARAT SIDHEE

►ISO 9001 : 2000 for Quality Management System

►ISO 14001 – 2004 FOR Environment management System

►Energy Management System

►Inspection & testing system for quality

POLLUTION CONTROL EQUIPMENTS :

Mr. M. N. Mehta → chairman

Mr. Jay Mehta → Executive Vice Chairman

Mr. Santa Mehta →

Mr. Peter Gorm Christimsen →

Shri M.S. Gllotra → Managine Director

Shri R.K. podder → Deputy Director

Mr. S.V.S Raghvan → Managing Directors

Mr. P.T. Thomas → Deputy managing Directory

HISTORY & DEVELOPMENT OF UNIT

G.S.C.L. also adopted total quality control management. “GUJARAT SIDHEECEMENT

SIZE OF THE UNIT & FORM OF

• Small Scale Industry

• Large Scale Industry

1. Such a company transformation of share can be done easily.

2. Such a company can invite public to buyists share and debenture.

4. The responsibility of the member of such company is journally very limited.

Marketing General Senior G.M. Director

General manager General Manager General Manager General Manager

TIME KEEPING SYSTEM

There are three shifts

Sr.No. Timing Hours

(1) 12 :30 p.m to 8 :30 a.m. 8

(2) 8 :30 a.m to 4 :30 p.m. 8

(3) 4 ;30 p.m. to 12 :30 p.m. 8

CEMENT MANUFACTURING PROCESS

► Portland cement are essentially composed of

Tricalcium silicate _ _ _ _ _ _ _ _Ca3Si(20-60%)

1. OPC (ordinary Portland cement) - - - Developes enough compressive strength.

There are three type of manufacturing process of cement.

CEMENT MAKING CHART

BRIEF DESCRIPTION OF MANUFACTURING

CRUSHING, STAKING & RECLAIMING :