ORGANIZATION STRUCTURE TRAINING

AT
PALM FIBRE PRIVATE Ltd.

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By
ANTONY ALEX

REGISTER NUMBER
1528605

Under the Guidance of

PROF. MALINI NAIR

Institute of Management
CHRIST (DEEMED TO BE UNIVERSITY), Bengaluru

JUNE 2019
 ORGANIZATION STRUCTURE TRAINING
AT
PALM FIBRE PRIVATE LIMITED

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By

ANTONY ALEX

REGISTER NUMBER
1528605

Under the Guidance of

PROF. MALINI NAIR

Institute of Management
CHRIST (DEEMED TO BE UNIVERSITY), Bengaluru
(Times New Roman, Font Size 16, Centre Alignment, Bold)

JUNE 2019
 Declaration

I hereby declare that the Organization Structure Training report on Palm Fibre Private Ltd., has
been undertaken by me for the award of Master of Business Administration degree. I have
completed this study under the guidance of Prof. Malini Nair.

I also declare that this Organization Structure Training report has not been submitted for the award
of any Degree, Diploma, Associate ship, Fellowship or any other title, in CHRIST (Deemed to be
University) or in any other university.

Place: Bengaluru ______Signature_____________

Date: Antony Alex
1928605
 Certificate

This is to certify that the Organization Structure Training report submitted by Antony Alex
is a record of work done by him during the academic year 2019-20 under my guidance and
supervision in partial fulfillment of the requirements of Master of Business Administration degree.

Place: Bengaluru ______Signature______________

Date: Prof. Malini Nair
Institute of Management
CHRIST (Deemed to be University)
Bangalore
Certificate by Corporate in Letterhead
 Acknowledgement

I am indebted to all the people who helped me accomplish this Organisation Structure
Training successfully.

First, I thank the Vice Chancellor Dr Fr Abraham V M, CHRIST (Deemed to be

University), for giving me the opportunity to do my project.

I thank Dr. Jain Mathew, Dean, Dr. Georgy Kurien, Associate Dean (Main Campus),
Dr. Jeevananda S, Associate Dean (Kengeri Campus), Prof. Sirish V, Head (Main Campus), Prof.
Krishna M C, Head (Kengeri Campus), of Institute of Management, CHRIST (Deemed to be
University), for their kind support.

I thank Prof. Malini Nair for his support and guidance during my training. I remember him
with much gratitude for his patience and motivation, but for which I could not have submitted this
work.

I wish to express my sincere thanks to my corporate mentor, Mr PQR, Manager, XYZ Ltd.,
for giving me an opportunity to work under his guidance and successfully complete my training.

I thank my parents for their blessings and constant support, without which this training
would not have seen the light of day.

Antony Alex
1928605
 Synopsis

Chapter TABLE OF CONTENTS Page

No. No.
1
INTRODUCTION TO ORGANIZATION
2
ORGANIZATION STRUCTURE
3
FUNCTIONAL DEPARMENTS
4
SWOT ANALYSIS
5
FINDINGS & RECOMMENDATIONS

REFERENCES / BIBLIOGRAPHY

LIST OF TABLES Page

 No.

1.1 Country wise export of coir and coir products

1.2 Export of coir products.

2.1 Country wise sales from 01.01.2018 to 31.12.2018

2.2 Company wise sales from 01.01.2018 to 31.12.2018

Fig Page
No. LIST OF FIGURES No.

 
Export of coir & coir products by State PSUs from 2011-12 onwards,
1.1 in lakhs

1.2 Doormats

1.3 Floor and area covering rugs

1.4 Garden Articles

1.5 Flowchart of doormat production

2.1 Organizational Structure Chart

2.2 Country wise sales from 01.01.2018 to 31.12.2018.

2.3 Company wise sales from 01.01.2018 to 31.12.2018

2.4 Annual turnover of the company in the past years.

2.5 Quality checked products.

2.6 A small glimpse of the Production unit

4.1 SWOT Analysis

 CHAPTER 1

INTRODUCTION TO
ORGANIZATION

History of the organization

Palm Fibre, earlier, “V.O Ouseph and Sons” was established as a family business during the British
reign that too towards the late nineteenth century mainly to cater to the large European market for
coir and its products.

Its name was changed to “Palm Fibre yarn trading company” in the year 1945. Manufacturing and
exporting of coir yarn and coir products were among the prime concerns of the company during its
early stage. Palm fibre soon strived to be the leading name in the international market for coir
products.

Modern world has let plastic and synthetic products overtake coir as a raw material for making
products. But thanks to the growing concerns of mankind towards environment and realization
about the adverse effects of manufacturing and usage of synthetic materials, the demand was
reestablished beyond doubt.

The company was strengthened by an alliance between “M/S Grover Horowitz Pvt Ltd” which
widened the global operations. This further enabled the company to improve its quality standards
so as to be competent in the global market. It took only a while for the company to become a big
name in the international coir market. The success of coir products motivated the company to
venture further into other natural fibres like sisal and jute and into latex based products. Having
being able to set a benchmark in this industry, a huge portion of the coir products around the world
carry the Palm Fibre legacy with them.
In 1970, Mr. Ouseph’s grandson, Mr. Mathew Joseph, the third generation member of the family,
took over Palm Fibre Group. Company saw a lot of progress thereafter. The production facilities
were expanded and modernized. New potential markets for the company were identified. The
holding company, subsequently was reconstructed to form a corporate entity with the name “Palm
Fibre(India) Private Limited” with effect from September 1 , 2003. Nevertheless, it is still being
held as a family business, managed currently by the fourth generation from the time of inception.

Vision and Mission of the Organization

The company views its production as the most important aspect by ensuring flawless production
methods and socially committed activities. The company tries to provide quality products to the
international market through team work, continuous improvement and enduring maximum market
share to be become the market leaders. This being the company saga, the companies vision and
mission can be put forth as

“WE ARE A TEAM”

“TOGETHER EVERYONE ACHIEVES MORE”

The company gives a lot of importance to nature and environment. This can be understood from the
Company’s logo which says “Nature on your Floor.”

The company motto is

“To provide consistent quality products to the international customers through team work,
continuous improvement, ensuring maximum market shares to become the market leader.”
Management Objectives and Strategies
The management has both short term objectives and goals as well as in the long term basis. Some
of the main objectives and strategies are listed below.

 To reduce the electricity consumption than the previous year.

 To expand the rain water collection capacity by 2 lakh litres.
 To maintain a zero accident work space.
 To group the production product wise.
 Ensuring continuous supply of quality raw materials from loyal suppliers.
 To reduce the water consumption than previous year.
 Increase the amount of water recycled each year.
 Safe and timely disposal of all solid wastes produced.
 To plant at least 50 trees each year.
 Conduct minimum two environmental awareness programs each year.
 To generate at least 5-8% of the peak load demand using photo voltaic cell technology.
Indian Coir Scenario
India is the largest producer of coir in the world, accounting for more than 80 percent of the
production of coir fibre globally. The Indian coir Industry was mainly export oriented since the
early days, when trade was dominated by European companies. Coir and coir products have been
exported to 115 countries including China, USA, Netherlands, South Korea and Spain. China
accounts for around 40% of the total sales.

Table 1.1: Country wise export of coir and coir products.

Coir industry first emerged in Kerala in the 19th century. The State’s long coast line, lakes, lagoons
and backwaters provided natural condition required for retting, an important part in coir processing.
With the expansion of coconut cultivation, coir industry has picked up in Tamil Nadu, Karnataka,
Andhra Pradesh, Orissa, West Bengal, Maharashtra, Assam and Tripura.

Today Indian coir industry has come a long way from manufacturing simple ropes to various high-
end lifestyle products. India established its first coir factory in Alleppey and one James Darragh,
initiated the process of professionalism and modernization in an unorganized sector. Over one
hundred and forty summers ago, when James Darragh decided to establish a coir factory in
Alleppey, he might not have visualized the kind of revolution he was launching in a strange land.
The Europeans had entrenched themselves in Indian subcontinent and political revolutions of
different hues were being enacted in various parts of India. But the one that Darragh launched by
establishing India's first coir factory in 1859-60 in Alleppey, popularly known as the Venice of the
East, was the one that has changed the face of Indian coastal belt.

The British Government became interested in the coir products of Kerala and organised an
exhibition on coir and coir products in 1851.After this so many foreign entrepreneurs came to India
to start coir industry in Kerala and also acted as agency firms. They collected orders from their own
countries and supplied coir and coir products manufactured in India. This was the beginning of
export of coir and coir products in supply chain system. This export orientation of coir industry was
concentrated in port towns of Alleppey and Kollam.

Present Scenario
At the beginning of the independence of the local trade from British hands, came a turning point in
the history of the coconut industry in India. Structure of production and relations changed
significantly. The pattern of exports and product mix also changed drastically. With the level of
fibre and yarn exports, India also became an exporter of goods with added value, which in turn led
to a significant change in total volume and value of exports.

Kerala is the home of Indian coir industry, particularly white fibre. Out of the total, Kerala
represents 57.85% while Tamil Nadu’s share is 25.83% of total industries. Three more states are
coming up in the Coir business. They are Odisha (5.28%), Karnataka (4.52%) and Andhra Pradesh
(5.04%). The number of coir industries in other coconut producing states is very less, looking at the
potentials of the state. Although India has a long coastline dotted with coconut palms, growth of
coir industry in other coastal States has been insignificant. Coconut husk is the basic raw material
for coir products. Not more than 50 per cent of the coconut husks is utilized in the coir industry, the
remaining being used as fuel in rural areas. Hence, there is huge scope for the growth of coir
industry.
 Table 1.2: Export of coir products.

Coir Board in India is a statutory body established by the Government of India under a legislation
enacted by the Parliament namely, Coir Industry Act 1953 for the promotion and development of
Coir Industry in India as a whole. Not only that, the Coir Board also conducts and participates in
international trade fairs and exhibitions and displays the range of products available for exports
from India.

Regional scenario

The history of coir and its association with the state of Kerala dates back to the 19th Century.
Kerala is one of the most beautiful States in India. A tropical paradise of waving coconut palms and
wide sandy beaches, this thin strip of coastal territory slopes down from the mountain Ghats in a
cascade of lush green vegetation and varied fauna.

One of the most commonly seen tropical trees in Kerala is the Coconut tree. In fact, even the name
Kerala (Keralam in Malayalam) is derived from this tree. Everything from Kerala's culture to its
dishes is evolved around the Coconut tree. With 10.05 lakh hectares under coconut cultivation, it
accounts for 45% of the net cropped area in the State.
Alleppey is the nerve centre of Kerala's famous coir industry and both men and women are actively
involved in the production of the coir. The co-operative sector plays a major role in the coir
industry in Kerala. The private sector too has a large presence in the industry as coir yarn
producers, product manufacturers and exporters.The export of coir and coir products of Public
Sector Undertaking in Kerala shows a positive trend from 2011-12 to 2015-16. As compared to
previous years, during 2015-16 export shows a hike of about 80 per cent.

Figure 1.1: Export of coir & coir products by State PSUs from 2011-12 onwards, in lakhs
Profile of Palm Fibre Products
Palm Fibre is an organization producing coir and other natural fibre based products. Their entire
products are getting exported. Thus, their products have to be of superior quality and has to pass the
entire quality standard tests to be able to leave Indian soil. The various products being produced by
the company are:

 Door Mats

Coir doormats can be produced either on looms or on frames. They are called loom or frame
mats depending on the way it’s getting produced.

Figure 1.2: Doormats

 Fibre Mats

Fibre mats are woven by highly skilled craftsmen. They are extremely durable and they
have a compact brush. These are kind of expensive. They are sturdy too. Tufts of coconut
fibre are inserted into alternate strands of tight chain to form the brush or pile. The designs
can be made using bleached or dyed fibre. They come in a variety of colours, designs and
patterns.

 Creel Mats

This is a medium quality mat. These mats are made out of either vycome yarn or beach yarn
which has an irregular brown shade. This can be natural, bleached or striped.
 Non-Slip Mats

These mats are made from coir mats. These mats are cut into standard sizes. They are
backed with latex and hydraulically pressed to form the non-slip portion.

 Wall to Wall Floor Coverings and Area Rugs

These wall to wall coverings and area rugs can be made from coir, jute, sisal or from any
fibre that can be woven and spun. These are made in the traditional handlooms, automatic
power looms or semi mechanized looms. These mattings are manufactured from bleached,
unbleached or dried yarn. It is woven firmly and evenly.

Figure 1.3: Floor coverings and area rugs

 Coir Geo Textiles

They are generally permeable fabrics used to prevent soil erosions. It can be used for
overlay or interlay, the first one protecting the surface from runoff and the second one to
perform the functions of separation, filtration and drainage. There are two types of geo
textile matting .They are woven coir geo textile and non-woven coir geo textiles.

 Woven coir geo textiles: The woven coir geo textiles helps in keeping soil intact on
slopes and areas of concentrated water flows and thus preventing soil erosion. Since
they are heavy woven they cannot be moved by heavy waters. The loose space in
between promotes vegetation growth as well.
  NonWoven coir geo textiles: It composes of 100% coir fibre. The coir masses are
held together by coir threads. They give excellent moisture absorption and retaining
properties.

 Home and garden Articles

 Coir grow Sticks: Coir pole is made from natural coir wound on bamboo sticks. It
can be used both indoors and outdoors for potted plants, green houses and nurseries.

 Coir Plant Pots: They are made of rubberized coir fibre. The perforated nature of
this coir pot enables better oxygen supply along with better root penetration and
retention.

 Bird feeders: These are natural coco shells, drilled on one side and attached with an
ordinary loop which can be directly hung on a tree. This natural feeder promotes the
health of the birds.

 Cane Toppers: Cane toppers are made with cane sticks with coir bunch at top. This
supports the plants from stoops or bends while the coir bunch at top provides
protection to the gardener’s eyes. This also adds to the aesthetics of the garden.

 Coir Bags: These are shopping bags that are available in variable shapes and sizes. It
be with or without lids. Since its natural, it doesn’t cause skin irritation.

 Coir Piths: It is a byproduct during the extraction of coir fibre from coconut husk. It
is an organic plant growing medium usable in gardens and indoors.

 Jute Twine: Made of natural jute. It is tied to plants to make it grow straight instead
of bending. It has inherent strength due to cellulose content.
 Garden Articles.

Various Divisions at Palm Fibre

 Landing-

 Mats and other raw materials sourced from various dealers and suppliers are unloaded here.
 They undergo inspection before they are passed onto to various departments.

 Rubber division –

 Responsible for making rubber mats and providing rubber edges to coir mats.
 Uses kneader to make rubber waste to sheets which are then kept in a hydraulic press to
form rubber mats.

 Dye house –

 Supplies other production departments with coloured fibres that they require.
 Mixes colour with fibre under heat in huge vats.

 Boiler room –

 Burns wood in huge boilers to supply heat for entire factory wherever needed.
 Heat is carried throughout the factory through pipes.
 Stenciling department –

 Uses stencils and spray guns to do printing and design on mats.

 Sampling area creates samples for fetching orders and production area does designs on
orders placed by the buyers.

 Hot room –

 Deals with drying mats after stenciling by keep them in trays and passing heat at a
controlled temperature.
 This process also helps in increasing the brightness of the fibre.

 Central store –

 Stores raw materials and supplies that are needed throughout the factory and offices.
 Provides supplies throughout the factory upon request.

 Loom –

 Has huge wooden looms operated by skilled workers, producing rolls of matting and rugs.
 Has a separate sampling and production area.

 Latex backing –

 Fits mats with rubber backing for grip.

 Effluent treatment plant –

 Treats waste water coming from stenciling and dye house before discharging it.
 Has a capacity of 3 lakh litres.
 Packing –

 Packs the finished products in boxes according to the needs of the customer after
undergoing final inspection.
 It is then loaded onto trucks for delivery.

 HR and Compliance Office–

 HR - ensures smooth working of employees by dealing with allocating their wages,

managing the shift schedule and hiring extra workers whenever needed.
 Compliance- checks whether all necessary laws and regulations are followed. In charge of
conducting drills, trainings and audits.

 Main Office –

 Houses the financial, shipping, merchandising, sales and customer relations department.
 Also contains the offices of the chairperson and MD.
Production of coir
Coir – Earth’s magical fibre is extracted from the protecting husk of the coconut. This golden fibre
is spun in an exceedingly breath – taking vary of rough-textured yarn and plain-woven into a
spectrum of colorful floor cover

The husks separated from the nut are retted in lagoons up to 10 months. The retted husks are then
crushed with wood mallets manually to supply the golden fibre. The fibre is later spun into yarn on
ancient spinning wheels referred to as “Ratts”, prepared for coloring and weaving into myriad
reminder floor coverings. A score of varieties/grades of fibre yarn are made and every selection is
related to bound specific characteristics, used for industrial, agricultural and domestic applications.

The start line of the trade is that the method of dehusking once gathering of the mature coconut
crop. fibre fibers are extracted from the husks close the coconut.

In most areas fibre could be a by-product of coconut production, and also the husks are left on the
fields as mulch or used as fertilizer thanks to high hydrated oxide content.

For production of sunshine colored fibre of impressible quality green husk of ten to twelve months
previous coconuts is ideally appropriate. India and land are the most areas wherever the fibres from
the husk (termed ‘coir’) are extracted by ancient ways for the industrial production of a spread of
merchandise (brushes and brooms, ropes and yarns for nets and baggage and mats and artifact for
mattresses). However, worldwide, solely a little a part of the fibres obtained are presently used for
these functions.

Figure 1.6: Production of coir

Production of Doormats

Door mats are one of the most preferred and most awarded products of Palm Fibre. The following
figure shows the flow of information and the whole process during the manufacturing of doormats.

Figure 1.7.: Flowchart of doormat production.

 CHAPTER 2

ORGANIZATIONAL STRUCTURE

Figure 2.1: Organizational Structure Chart

Policies and Procedures Followed

 Quality, Health & Safety Policy:

 Supply quality merchandise and services to customers delight.

 Document, implement, maintain & sporadically review the management systems including
the policy, objectives and targets.
 Use resources expeditiously and scale back waste and stop pollution.
 Comply with all relevant legal, restrictive and different necessities applicable to product,
activities and processes.
 Encourage development and involvement of staff.

 Energy policy:

 Monitor closely associate degreed management consumption of varied sorts of energy

through an effective Energy Management system.
 Adopt applicable energy conservation technologies.
 Maximize the utilization of cheaper and simply obtainable sorts of energy.

 HR Policy:

 Ensure functioning of effective communication channels with staff.

 Provide work setting that creates the staff committed and intended for maximizing
productivity.
 Establish systems for maintaining transparency, fairness and equality in dealing with
employees.
 Encourage cooperation, creativity, originality and high accomplishment orientation.

 IT Policy:

 Follow best practices in method automation & business processes through IT by in-house/
outsourcing and cooperative efforts with different organizations.
 Follow scientific and structured methodology within the code development processes with
total user involvement, and so delivering integrated and quality product to the satisfaction of
customers.
 Enrich the skills of the staff through timely IT training.
Financial performance of the company

Palm Fibre has a huge customer base. In the year 2018, it has exported products to companies
spread over countries. From the data, it can be seen that USA is the biggest importer of Palm Fibre
goods.

Sl. No Country %

1 USA 80.63
2 United kingdom 8.85
3 Australia 3.13
4 Canada 2.58
5 Sweden 1.48
6 REST OF THE WORLD 3.33

Table 2.1: Country wise sales from 01.01.2018 to 31.12.2018.

REST OF THE
Canada Sweden WORLD
2.58% 1.48%
3.33%
Australia
3.13%
United kingdom
8.85%

USA
80.63%

Figure 2.2: Country wise sales from 01.01.2018 to 31.12.2018.

The following table gives the details of the company wise sales of the company. Majority of these
companies are US based since US is the biggest importer of Palm Fibre Products. It also accounts
for the percentage wise sales to each company.

Sl. No Customer Sales in USD %

1 Williams Sonoma Pvt Ltd 3792364.41 20.58
2 Target 3783191.11 20.53
3 Cost Plus Management Services 1971502.37 10.70
4 Hobby Lobby Stores Inc 1138330.36 6.18
5 Cinmar LLC 791403.53 4.29
6 Pier 1 Imports Inc 790191.74 4.28
7 Next retail ltd 576523.68 3.13
8 Walmart stores Inc 508466.85 2.76
9 Gover horowitz and blunt ltd 416713.94 2.26
10 Danica imports ltd 402891.42 2.19
11 John lewis plc 319573.69 1.73
12 Ballard designs a/p 287646.78 1.56
13 Anji mountain bamboo rug company 278234.15 1.51
14 Doormats designs homeware 227097.37 1.23
15 Jaipur living inc 211750.41 1.15
Table 2.2: Company wise sales from 01.01.2018 to 31.12.2018

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Figure 2.3: Company wise sales from 01.01.2018 to 31.12.2018

The following graph shows the annual turnover of palm fibre in the previous years.

Figure 2.4: Annual turnover of the company in the past years.

Training Measures
Training is very important for any organization. It helps in enabling the employees of the
organization to be at par with others in this world of competition. Palm Fibre provides training to
employees as well to students coming for internships. All this is taken care by the HR Department.
The various trainings carried out by the company are:

 Induction Training: The need of induction coaching for newly selected employees is pretty
much there to make sure the new employees get acquainted to the company policies and
norms.
 In-Plant Training: In-plant coaching for management students.
 Outbound Training: Employees are sent to different coir factories on short period tours to
search out solutions to the various problems faced in the corporate. Employees also are sent
to suppliers producing units/training institutes to urge specific training in known areas.
 IT Training: Computer skills are becoming a necessity for conducting administrative and
office tasks.
  Safety Training: Safety training is very important in places which involves working with
heavy equipment, hazardous chemicals etc. to ensure an accident free environment. Safety
training sessions also includes awareness on how to behave in case of accidents.

Training is also given on the following soft skills.

 Communications Skills: Necessary in today’s modern workforce with wide variety of

language groups comfortable with only certain languages.
 Customer service: Most important in today's global marketplace makes as competition is too
much and the company has to make sure to retain its existing customers as well as attract
new ones.
 Diversity Training: It includes awareness sessions about different diversity groups working
in the organization and on how to respect the sentiments and values of each.
 Ethics Training: To ensure that the employees stick on the workplace ethics and the
additional ethics and decorum laid down by the company.
 Human relations Training: To increase the interpersonal relationships among employees and
to develop team spirit and cooperation.

Career planning and Promotion policy of Employees

Palm Fibre Private Ltd provides good opportunities to people from both science and commerce
background. There are various designations that can be held by a commerce person from front
office to manager depending on the qualification and experience. The most number of jobs is in the
manual labor section where people do all the manual work involved. There is no much scope for
promotion in this section. In other sections, promotions are mainly based on performance and
experience. Palm fibre has employees from various age groups. Most of them are people who have
been working with Palm Fibre for a very long time. Loyalty to the company comes with many
rewards like faster promotions and rewards for completing every five years. Some highlights
related to career planning and promotion policies are.

 Bonuses are provided on the occasion of every festival like .

 Incentive scheme for acquiring additional qualifications.
 Schemes for promoting the living conditions of the families of manual labors.
  Performance based advantages and rewards theme for all the staff.
 There also are varied different schemes like medical policy for retired staff, awards for
achievements, death/accident funds, etc.

Product Promotional Measures

Palm Fibre is a company whose entire clients are international. Thus product promotion happens
mainly by taking part in trade fairs all across the globe. Palm Fibre has its presence in Dubai
shopping festival, Hannover Trade fair among other major fests. Their marketing department
usually sends their representatives to other countries like US, UK and other European nations to
promote and sell their products. The clients once acquired through trade fairs tend to stay loyal as
the demand of natural products are quite increasing in American and European countries and Palm
Fibre is one of the pioneer in coir and other natural products in the country.

Significant Factors For Company’s Success

Palm Fibre is one of the most successful exporters of natural products in the company because of
the following factors:
 Hard working and loyal employees in all level of management as well as labor.
 High quality of its products meeting the international standards.
 Excellent relations with the clients.
 Good terms with reliable and loyal suppliers of raw materials.
 Shows presence in all major trade fairs.
Key Result Ares Of The Organization

 Quality
Palm Fibre is a company dealing solely with international clients and markets. To survive
and make a name in that market demands high quality standards and complete compliance
to the established quality norms. That’s what Palm Fibre has exactly done and is still
continuing to do. The quality of products is the key feature of Palm Fibre. This is one of the
main reasons it is one of the most sought after coir and natural product manufacturer in the
international market.

Figure 2.5: Quality checked products.

 Production
The production department of Palm Fibre is one of the major factors behind company’s
success. The production department functions in a very timely and orderly fashion even
though the technology for production is not the most modern available in the market. Palm
Fibre has always upheld the company’s reputation in timely delivery of the client’s
requirements. There is hardly any history for the company delaying its products after the
promised time.
 Figure 2.6: A small glimpse of the Production unit

 Human Resource
The human resource department is one of the major strongholds of the company. The
department takes care of all the matters pertaining human relations in the company, may it
vary from dealing with the clients to recruiting employees and training the already existing
employees in the required aspects as per felt by the industry and realized by the company. It
also takes care of the corporate social responsibilities of the company where in the company
takes care of the needs of the students of a school as well as of a special school and
orphanage.
 CHAPTER 3

FUNCTIONAL DEPARMENTS
Any organization requires various departments for the smooth functioning of its processes as well
as to specify job designations and requirements. Palm Fibre Private Ltd has all the departments
required for its functioning. The details regarding various departments along with the department
functions are given below:

 Human Resource Department

Functions of the Human resource department:

 Recruitment of employees.
 Improvement of compensation packages.
 Planning in the organization.
 Orientation and training for the employees.
 Solving employee dissatisfactions and complaints.
 Dealing with workers units and unions.
 Mediator in employee conflicts.
 Deciding bonuses and benefits.

 Finance Department
Functions of the Finance Department:
 Determining financial objectives.
 Forecasting and estimating financial requirements.
 Designing structure of cash flow.
 Procurement of funds.
 Investment of funds.
 Disposal of financial wastages.
 CHAPTER 4
SWOT ANALYSIS

SWOT Analysis

SWOT analysis is a decision-making tool which creates a visual representation of the various
factors which most likely impacts whether the business, project, initiative or individual can
successfully complete an objective. SWOT analysis (strengths, weaknesses, opportunities and
threats analysis) may be a framework for distinctive and analyzing the interior and external factors
which will have an impression on the viability of a project, product, place or person. SWOT
analysis is most typically utilized by business entities, however it's additionally utilized by non-
profit-making organizations and, to a lesser degree, people for private assessment.

The framework is attributable to Prince Albert Humphrey, United Nations agency tested the
approach within the Sixties and Seventies at the Stanford analysis Institute. Developed for business
and supported knowledge from Fortune five hundred firms, the SWOT Analysis has been adopted
by organizations of all sorts as an aid to creating selections.

Palm Fibre is an organization which is always careful in assessing the present situations and
planning future actions. Any organization will have a lot of analysis to do in identifying the
strengths, weaknesses, opportunities and threats in order to remain in the market and stay in the
competition. It is crucial to always keep a check on the present business environment to have a
clear idea on what’s the current position of the company in the market. It is equally crucial to
understand the threats which the company is facing in order to overcome those and thrive more.
Identifying opportunities and exploiting them is crucial for any company’s success. Trying to
overcome the weaknesses identified will increase the overall confidence and morale along with
better outputs.
The results of the SWOT analysis done on the organization is given below:

Figure 4.1: SWOT Analysis

 Strengths

 Strong R&D department

The company has a dedicated research team which produces new designs for international
customers. This enables the customer with more fresh options, which in turn leads to more orders.

 Efficient management team

The management team consists of a good mix of youth and experience. The administration is
extremely capable of dealing with the demands of the international market and the workforce.
 Skilled workforce

The workforce has been chosen keeping in mind the quality that is required for export. As a result,
every worker is highly skilled in their assigned task and completes his job with precision.

 Weakness

 Volatile climatic conditions of Kerala

Kerala receives rain for around 4 to 5 months. It also receives occasional showers throughout the
year. This hinders with extraction of fibres and production and drying of mats.

 Lack of advertisements

The company doesn’t advertise in television, Billboards or on social media. So there is very less
knowledge among the general public about the history and activities of company. It solely relies on
contacts obtained through trade shows and references to get new customers.

 Opportunities

 Increase in demand for eco-friendly products

Due to increasing pollution levels because of plastic and other synthetic items, the world is keen on
shifting to eco-friendly products. Coconut fibre products, being eco-friendly is gaining huge
popularity. So there is a huge opportunity for growth for the company.

 Rise of new markets

Many countries have just recently started importing lifestyle products. Marketing in these countries
will help in capturing a whole new market.

 Threats

 Increase in cost of raw materials

Coconut cultivation has been decreasing in the state year after year. This leads to lack of
availability of fibre locally, forcing the company to buy fibre from other states like Tamil Nadu.
This leads to an increase in the overall cost of acquisition of raw materials.

 Increasing competition in the market

Many of the competitors in the market are increasing their production capabilities and focusing
more on exports. These companies are increasing their standards and trying to attract more foreign
customers.
 CHAPTER 5

FINDINGS & RECOMMENDATIONS

Findings/Observations about the company

The following are the observations made about the various activities and departments of the
company.
 The company pays its entire attention to export of products.
 The company doesn’t have any forms of advertisement other than the trade fairs attended.
 The company strictly prohibits child labor in its manual labor section event if parents are
willing to do so for some extra wages.
 The company does a lot of welfare schemes for the family of manual labors like medical
and educational loans, bonus during festivals and so on.
 Promotes environmental awareness through awareness classes for the public as well as
through their products.
 Proper waste management is done for liquid, solid, hazardous and e wastes separately.
 Adheres to safety standards including yellow lines throughout production lines as to point
out exit route in emergency situations.
 The company follows no discrimination policy regarding recruitment as well as promotion
of employees.
 The employees of all sections and levels have a friendly atmosphere among them as well as
is hard working and loyal to the company.
 Manual laborers are provided with benefits like bonus, provident fund and overtime pays.
 The company provides neat and clean working environment with availability of ventilation,
water and basic first aid medical needs especially for the manual workers.
Suggestions/Recommendations for the Company

The following suggestions were drawn up for the company from my time and experience at the
company depending on my perspective.

 Realize the market for natural products in India and try focusing on buyers and markets
in India.
 Promote advertisement of the products in various business channels and online portals.
 The workers should be provided with a canteen facility to take care of their food needs
while at work.
 The workers should be provided with life insurance schemes along with the ESI
schemes already provided to them.
 Starting more factory outlet shops will help in the sales of minutely damaged products
or the ones that didn’t cross the quality checks of the company but still is fit for
consumption from aesthetic point of view.
 This will also help in announcing the presence of the company in the local market.
 The organization structure should be considered to be made less vertical from the time
consumption point of view in resolving issues and passing on information.
 Since the company gives a lot of importance to environment and saving energy, they
should appoint a person just to monitor these activities under the HR department.
 The company should publicize the huge amount of good deeds its doing as a part of
corporate social responsibility among others so that it can serve as an inspiration for
other companies to do the same.
REFERENCES/BIBLIOGRAPHY
(APA format)
 APPENDIX
(If any)

 Major customers of the company from USA

 Major customers of the company from Europe

 Major customers of the company from other

continents