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Ca
mp
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Djuice
“Main
Hon
Live”

Tycoo
ns
Saneha
Samson
Sadaf
Raza
Nouman
Shahid
Nayab
Khan
Umer
Ajmal
Asad
 Djuice

Introduction:

Djuice is a subsidiary service from the telecommunication industry, it was

founded in 2000. It is a mobile phone plan by Telenor and currently operates
in Bangladesh, Hungary, Norway, Pakistan and Sweden. Worldwide, djuice has
12 million subscribers and is currently the second largest youth based
operator in the world. Djuice was introduced in Pakistan back in 2006 and its
merger with Telenor brought immense success to the brand, as well as the
nation of our country.

Campaign:

Djuice is one of the best Pakistan’s youth-centric telecommunication services,

second to Ufone, and ever since it commenced in Pakistan it has proved time
and time again that its services are solely dedicated to the youth of the nation.
Yet again, after their immense success of ‘Khamoshi ka boycott’ campaign, this
October djuice partnered with famous brands and offered great discounts to
djuice subscribers. The campaign was names ‘Main Hon LIVE’ for 45 days
started from 26th Oct and it was conducted all over the country. In order to
gain the discount, the user had to text names of specific brand to the company
or can get discount information from Telenor helpline subscribing *998#.

Mission: From trends to friends, music to fashion, online to offline, you’ve got
everything to go LIVE with your digital lifestyle.
 Call packages:-

I. Free balance offer: Rs. 100 bal. at Rs. 5

II. Free call offer: 8days ( all day free calls to F&F numbers )
III. Onnet bundle: 50 free minutes at Rs.12
IV. Any network offer: any network any time at 60 paisa per 30 sec (Rs.3)
V. Bolte jao offer: 24hours for 3 days for Rs. 10

SMS Bundle:-
Djuice:
I. 1 day Bundle: 200 SMS for Rs. 1.5+Tax
II. 7days Bundle: 1200 SMS for Rs. 8+Tax
III. 15 days Bundle: 3500 SMS for Rs. 30+tax
IV. 30 days Bundle: 9000 SMS for Rs. 70+Tax

Mobile Internet:-

I. Daily Bundle: 100 Mb Rs. 12

II. 3 days Bundle: 500 MB Rs.20
III. Weekly Bundle: 500 MB Rs. 40
Features:

Mein hon LIVE is offering call packages, SMS bundles & mobile free
internet along the discounts on 24 brands.

1. KFC (22 & 37%)

2. EGO (15%)
3. Nike (10%)
4. Gloria jeans (25%)
5. Bonanza (15%)
6. Depilex (20%)
7. Hardee’s (40%)
8. Timex (15%)
9. Hotspot (15%)
10. Cinepax (10%)
11. Arena (30%)
12. Splash (15%)
13. Shoe Mart (15%)
14. Alkaram Studio (10%)
15. Life Style (15%)
16. Vostro clb (40 & 25%)
17. Texas Steak House (15 %)
18. Mr.Burger (15%)
19. Pizza Point ( buy 1 get 1 free)
20. Leisure Club (20%)
21. Hang Ten (15%)
22. Slazenger (15%)
23. Illusions (10 to 15 %)
24. Sozo Cinema (15%)
Why conduct the research?

Since competition amongst cellular companies is increasing day by day, they

tend to give much more than simply call SMS and Internet packages. A few
months before djuice could start a campaign, Ufone did.
Ufone launched Uth Pack and offered amazing discounts on dozens of brands,
like djuice, targeting the youth. Users of Ufone were also asked to text the
brand name they wanted a discount on to the company, and they gained the
concession.
Here is a list of some of the brands Uth Package gave discounts on:

 Cinnabon
 Tutti Fruiti

 Crossroads

 Dunkin Donuts

 Timberland

 The Body Shop

 McDonalds

 Adidas

 Swatch

 Timberland

 Accessorize
Our conclusions did confirm that djuice entirely followed the footsteps of
Ufone, and did a tremendous job at doing so. In fear of losing customers to the
ever-growing Ufone, management of djuice decided that attracting customers
using the same strategies might keep their firm alive. However, not only did
djuice maintain its current amount of customers, but it also attracted a few
potential ones.

How was advertisement carried?

For starters, djuice did what any other brand would do – it advertised on
television. Common means of advertising were used; posters, banners,
newspapers and ads on the internet. Representatives would be found in front
of malls & on franchises of particular brands such as Hardees handing out
pamphlets and providing information regarding the ‘Main Houn LIVE’
campaign. djuice’s Facebook page was flooding with regular updates and
reminders of the discounts; this mode of advertisement allowed users to
directly communicate with the admin and clear any queries.

References

en.wikipedia.org/wiki/Djuice

facebook.com/djuicepk