BANGALORE UNIVERSITY

“A STUDY ON PENETRATION OF BIG BASKET AND ITS IMPACT

OF SMALL STORES IN BANGALORE”

PROJECT SUBMITTED IN PARTIAL OF THE REQUIREMENTS FOR THE

AWARD OF THE DEGREE

MASTER OF BUSINESS ADMINISTRATION

BY
LAKSHMI NARAYANA C
(17QZCMD061)

UNDER THE GUIDANCE OF

(VALLIAMMAI)
(Asst. Professor)
Bangalore Institute of Management Studies

BANGALORE INSTITUTE OF MANAGEMENT

STUDIES
Approved by AICTE, Affiliated to Bangalore University, Recognized by Govt of Karnataka
No. 35, Opp R. V. Engineering College, Mysore Road, Bangalore – 560059, India
2018-19
 DECLARATION

I hereby declare that this titled as “A STUDY ON PENETRATION OF BIG

BASKET AND ITS IMPACT OF SMALL STORES IN BANGALORE ” is my

original work under the guidance of Prof. Valliammai towards the partial fulfillment of the
requirements for MBA course of Bangalore university. This has not been submitted earlier
for award of any other degree by Bangalore university or any other university.

NAME&SIGNATURE OF GUIDE

DATE :

PLACE: BANGALORE

REG NO:17QZCMD061
 CERTIFICATE BY GUIDE

Certified that the project report titled “A STUDY ON PENETRATION OF BIG

BASKET AND ITS IMPACT OF SMALL STORES IN BANGALORE” is the

original work of MR LAKSHMI NARAYANA C, Register no,17QZCMD061 who carried
out the work under my guidance . This project is based on the best of my knowledge the work
reported here does not form part of any other project report on the basis of which award was
conferred on earlier occasion on this or any other candidate.

Signature of guide

Place: BANGALORE DATE:

 CERTIFICATE OF ORIGINALITY

This is to certify that the project titled “A STUDY ON PENETRATION

OF BIG-BASKET AND ITS IMPACT OF SMALL STORES IN

BANGALORE” is original work of MR LAKSHMI NARAYANA C

bearing university Register number:17QZCMD061 and is being submitted

in partial fulfillment for the award of the Master’s degree in Business

Administration of Bangalore university. The report has not been submitted

earlier either to this University\Institution for the fulfillment of the

requirement of a course of study MR LAKSHMI NARAYANA C is guided

by Prof. VALLIAMMAI who is Faculty guide as per the regulations of

Bangalore University.

Signature of Guide: Signature of HOD:

Date:
 ACKNOWLEDGEMENT

It gives me tremendous pleasure in bringing out this project entitled “A STUDY ON

PENETRATION OF BIG BASKET AND ITS IMPACT OF SMALL STORES IN
BANGALORE” take up during my 3rd sem MBA course
.
I am thankful to Prof. NAGENDRA K M Principal and Prof PRAKASH NAYAK Head of
Dept of BIMS College for granting me permission for this work and the help extended to me
during the course of this project.

I express my deep gratitude and indebtedness towards my guide Prof VALLAIMMAI my

guider for her valuable guidance and assistance through stimulating discussion during the
course of this project work.

I would also like to thank all faculty members of BIMS for their critical advice and guidance
without which this project would not have been possible.

Last but not the least I would like to thank my parents friends and all other respondents for
co-operating with me in this work during my study and making this a successful one.

NAME: LAKSHMI NARAYANA C

REG NO: 17QZCMD061
 TABLE OF CONTANTS

CHAPTER PARTICULARS PAGE NO

NO
1.1 INTRODUCTION 01-03

2.1 BACKGROUND AND OBJECTIVES 04-06

3.1 LEARNING OUTCOMES 07

4.1 RESEARCH METHODOLOGY 08-10

5.1 DATA ANALYSIS 11-40

6.1 FINDINGS, CONCLUSION AND 41-45

SUGGESTIONS
7.0 APPENDICES 46-48

8.0 BIBLIOGRAPHI 49
 LIST OF TABLES
TABLE PARTICULARS PAGE
NO NO
5.1 Table shows no of respondents in term of buying the products 11
in online.
5.2 Table shows no people buy groceries as per schedule. 13
5.3 Table shows Have you used the promo code while buying the 15
groceries .
5.4 Table shows How many times will do purchase in a month. 17
5.5 Table shows Do you get tempted on seeing offers in online. 19
5.6 Table shows shopping website how to attract new customers. 21
5.7 Table shows what do you think groceries provided by taker. 23
5.8 Table shows which products are customer buy on weekends. 25
5.9 Table shoes Do sales increases in the evening. 27
5.10 Table shoes Which mode of retailing is widely used by you. 29
5.11 Table shows who is your online shopping website base 31
customers .
5.12 Table shows When purchasing for groceries the sales man is 33
helping for you.
5.13 Table shows What kind of background music is played in 35
your stores.
5.14 Table shows Are you confident that the employees of your 37
store represent your sales as best as possible .

5.15 Table shows Do the majority of your customer prefer to 39

buying groceries on credit.

LIST OF GRAPH

GRAPH PARTICULARS PAGE

 NO NO
5.1 Graph showing no of respondents prefers for buying 12
groceries and vegetables in online.
5.2 Graph shows Do you buy groceries as per the requirement . 14
5.3 Graph shows if used the promo code while buying groceries 16
5.4 Graph shows How many times frequently will do purchase 18
online in a month.
5.5 Graph shows are you tempted on seeing the offers in online 20
5.6 Graph shows what are online shopping website doing to 22
attract new customers.
5.7 Graph shows do you think about the grocery provide by take 24
care
5.8 Graph shows which products are customer buy on weekends 26
5.9 Graph shows if the sales increases in the evening. 28
5.10 Graph show Which mode of retailing is widely used by you. 30
5.11 Graph Showing who is your online shopping website base 32
customers.
5.12 Graph showing When purchasing for groceries the sales man 34
is helping for you.
5.13 Graph showing What kind of background music is played in 36
your stores.
5.14 Graph shows Are you confident that the employees of your 38
store represent your sales as best as possible.
5.15 Graph shows Do the majority of your customer prefer to 40
buying groceries on credit

LEARNING EXPERINCE

We analyze the effect of big basket entry on the exit of small stores in the food
retailing sector . We use detailed geographical information to identify the link between big
basket entry and the exit of nearby small stores. Entry of big basket using small- to medium-
size formats creates a competitive threat for the existing small stores, decreasing their
probability of survival. The result is robust to several model specifications and varying
definitions of what constitutes a big basket . The impact of big basket entry is unequivocal for
groceries, bakeries, fresh pasta shops, and butcher shops. Keywords: big basket entry;
competition; small store attrition.

: In this paper an attempt has been made to highlight the impact of the increasing
trend of online shopping over the various fixed shop retailers. Retailers comprise of a large
section of the population and a larger population is dependent upon these retailers. But the
advent of e-stores with their attractive incentives and wide varieties has slapped on their face
the fear of uncertainty and helplessness. This study looks into the various aspects about how
retail businesses are being affected and also the various recovery mechanisms they are
coming up with to counter those e-stores in their race of survival. This paper also unravels the
effect upon the profitability of the various concerns due to increasing trend for online
shopping. Although the periodicity of the study is less yet an effective attempt has been made
to enlighten the scenario along with concrete suggestions. Keywords: E-stores, fixed retailers,
turnover, profit-margin, window-shopping.