Created from water, earth and fire in an age-old tradition supported by today’s cutting-edge

technologies, ceramic is one of the most sustainable of all materials available for use by
architects and fits in perfectly with a new vision in which sustainability and materiality are
synonymous with human comfort and well-being.

An important and urgent challenge facing the world today is climate change. The Paris
Agreement and the UN Climate Panel set specific measures and initiatives to guide
sustainability in areas such as access to raw materials, energy, food and infrastructure. These
initiatives give Borregaard a broader platform for the continuous development of innovative
solutions and are expected to drive demand for more sustainable products.

Sustainability in environmental science means “the quality of not being harmful to the
environment or depleting natural resources, and thereby supporting long-term ecological
balance”. In other words, it means using resources in a way they last indefinitely. Achieving
sustainability will allow the Earth to continue supporting human life.

most ceramic manufacturers are innovative small and medium-sized enterprises. Each region
has different regulations and manufacturing technologies, but there are several things that we
can do together as a sector.

The key environmental aspects of ceramics production are (European Commission, 2007):

 Air emissions: particulate matter, soot and gaseous emissions (carbon oxides, nitrogen
oxides, sulphur oxides, inorganic fluorine and chlorine compounds, organic compounds and
heavy metals)
 Process waste water, which mainly contains mineral components and other inorganic
materials, small quantities of numerous organic materials as well as heavy metals.
 Process losses/waste, mainly consisting of different kinds of sludge, broken ware, used
plaster moulds, used sorption agents, dust, ashes and packaging waste.
 Energy consumption/CO2 emissions: all sectors of the ceramic industry are energy
intensive, as a key part of the process involves drying followed by firing (800-2000ºC). Today
natural gas and fuel oil are mainly used for firing, while heavy fuel oil, liquefied natural gas,
biogas/biomass, electricity and solid fuels (e.g. coal, petroleum coke) can also play a role as
energy sources for burners, though they are not so economically interesting.

 IMPORTANCE OF HAVING SUSTAINABLE PRODUCTION

 We are using up our resources at a rate that we can’t afford, and studies show that, in
about 50 years’ time, we will be running out of oil. Sustainable production is vital not
only to help the environment, but also the society and the ceramics sector itself.

 Sustainability can help us save large amounts of money in energy and power, water and
even raw materials and it can be an incentive to get to the most competent staff, who
will be more willing to  work somewhere that has a higher aim than just profits.

 The marketing department of any company is probably one of the most creative as well
as dynamic departments. They are constantly re-working their marketing strategies to
create campaigns that resonate with their current audiences alongside attracting newer
customers. One of their major responsibilities is keeping up with current trends and
figuring out a way to integrate them into their marketing strategies. With increasing
environmental awareness amongst the millennial generation, sustainable marketing is
coming up to be a popular marketing strategy.

 There are several ways through which organizations can use sustainability as a
marketing tool. The idea is to focus on saving the world and giving back to the
environment. To entice people with this, companies must highlight the community
aspect of their efforts. This shows the company’s commitment to the environment and
the world around them. Some possible strategies that can be employed include cutting
down on packaging, using more efficient energy procedures such as long-lasting light
bulbs, focus on recycling and reusing materials, and more efficient use of raw materials.