Home Furnishings in India

Euromonitor International
June 2019
HOME FURNISHINGS IN INDIA Passport i

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
Increasing Interest in Home Decoration and Differentiation Expected To Boost Sales of Home
Furnishings ............................................................................................................................... 1
the Focus on Health and Premiumisation Is Set To Drive the Uptake of Premium Mattresses 1
Competitive Landscape ................................................................................................................ 2
Ikea Pushes Organised Sector Sales in Home Furnishings ..................................................... 2
Philips Electronics Remains the Leading Player in Home Furnishings ..................................... 2
Category Data .............................................................................................................................. 2
Table 1 Sales of Home Furnishings by Category: Value 2013-2018 ......................... 2
Table 2 Sales of Home Furnishings by Category: % Value Growth 2013-2018 ........ 3
Table 3 NBO Company Shares of Home Furnishings: % Value 2014-2018 ............. 4
Table 4 LBN Brand Shares of Home Furnishings: % Value 2015-2018 .................... 5
Table 5 LBN Brand Shares of Light Sources: % Value 2015-2018 ........................... 5
Table 6 Distribution of Home Furnishings by Format: % Value 2013-2018 ............... 6
Table 7 Forecast Sales of Home Furnishings by Category: Value 2018-2023 .......... 7
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth
2018-2023 .................................................................................................... 8

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 1

HOME FURNISHINGS IN INDIA

HEADLINES
▪ Home furnishings in India registers growth of 8% in current value terms in 2018 to reach sales
of INR753.2 billion
▪ Consumers’ desire to differentiate themselves and buy quality products promotes healthy
sales growth in home furnishings
▪ Light-emitting diode lamps (LED) posts the strongest current value sales growth in 2018 with
a 31% increase
▪ Value sales of home furnishings see continued upward growth in 2018
▪ Philips Electronics India Ltd leads sales in 2018 with a 2% value share
▪ Value sales are expected to rise at a 9% current value CAGR (4% 2018 constant value
CAGR) over 2018-2023

PROSPECTS

Increasing Interest in Home Decoration and Differentiation Expected To

Boost Sales of Home Furnishings
There is a growing sense of individuality among today’s consumers, resulting from their
increased exposure to the same global phenomenon and changing social dynamics. This has
led to buyers wanting to express themselves through material goods. A growing number of
consumers like to be distinct from others.
Home décor is one such area to benefit from this trend. Growth in bed textiles, kitchen
furniture, blinds and curtains results from consumers trying out and investing in products which
bring variety and change to the look of their homes. Interest in trying new indoor looks based on
the season is growing as consumers have started seeing the home as an abode where they
unwind and entertain family and friends. Along with the convenience and affordable availability
of products which are easy to buy and sell, companies such as Furlenco are giving consumers
the option to change their furniture when they tire of it. As a result, the interest in experimenting
in home furnishings is likely to increase further.

the Focus on Health and Premiumisation Is Set To Drive the Uptake of

Premium Mattresses
Mattresses in India has traditionally been unorganised as the usage of cotton, rugs and
locally-produced mattresses is high. These products are readily available at reasonable prices
which have always been alluring features for buyers. However, with the increased focus on
health and quality of sleep, consumers have been paying attention to various options available
in mattresses. Given consumers’ hectic lifestyle, especially in urban India, having a mattress
that is designed to help them sleep better and provide support for orthopaedic ailments is an
attractive opportunity. As more manufacturers are investing in developing and making such
mattresses available, consumers are willing to buy and spend more on them.
Innovations in mattresses such as memory foam, temperature control and mattress in a box
support their premiumisation and pave the way for value growth. This has made mattresses
lucrative and many new brands, including SleepyCat, Durfi, and Cloud (Urban Ladder), have
entered offering good quality products at competitive prices. Internet penetration and e-

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 2

commerce have also helped in making consumers aware about the benefits of better mattresses
and making them available at the touch of the thumb. Such developments will continue to boost
sales of mattresses.

COMPETITIVE LANDSCAPE

Ikea Pushes Organised Sector Sales in Home Furnishings

Indian home furnishings is highly unorganised with branded players holding the minority
share. Leading brand retailers include chains like Home Town (Future Group), Home Centre
(Landmark Group) and Home Stop (Shoppers Stop) which are still struggling to gain the bigger
share of consumer spending. The sweet spot in Indian home furnishings is affordability; hence,
unorganised sector manufacturers which offer products at a lower cost tend to have the edge
over branded names.
However, with the entry of IKEA in 2018, the dynamics are expected to change. IKEA offers
products across segments such as furniture, textiles and mattresses at competitive prices. Other
branded players have therefore started changing their offering and pricing in order to stay in the
game. As more consumers realise that they can buy better products while being price-sensitive,
they will most likely move towards brands. Thus, the entry of IKEA in India will help the
organised sector in home furnishings to grow.

Philips Electronics Remains the Leading Player in Home Furnishings

Philips Electronics India Ltd retained the biggest value share of home furnishings in 2018.
Philips has significant presence in lighting and drives sales through its innovations and
competitive pricing. To create better capabilities for growth and strategic decisions, Philips
Electronics has demerged its lighting business and has created a separate unit, called “Signify
Innovation India”. The company has grown due to the growth in its consumer Luminaires
businesses, driven by aggressive LED penetration in semiurban areas. It is further increasing its
footprint through its retail Light Lounges and Lights shops to display its products better. Philips
is backing the growth of smart lighting products and investing to introduce more products in this
field.

CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2013-2018

INR million
2013 2014 2015 2016 2017 2018

Indoor Living 435,322.5 483,659.2 529,466.3 573,748.1 620,695.4 670,112.4

- Home Textiles 111,876.4 121,188.4 129,171.2 135,676.7 142,159.3 148,909.1
-- Bath Textiles 22,311.4 24,163.3 25,830.5 27,173.7 28,287.9 29,399.6
-- Bed Textiles 63,447.4 68,967.3 73,588.1 77,341.1 81,254.6 85,382.3
-- Kitchen and Dining 5,730.0 6,205.6 6,590.3 6,917.9 7,259.6 7,615.3
Textiles
-- Living Room Textiles 17,075.1 18,304.5 19,366.1 20,198.9 21,061.4 21,952.3
-- Rugs 3,312.5 3,547.7 3,796.1 4,045.1 4,295.9 4,559.7
- Indoor Furniture 311,547.5 349,118.6 385,979.7 422,553.2 461,732.1 503,017.9
-- Bedroom Furniture 158,146.1 176,123.3 193,567.6 210,457.8 228,205.6 247,361.6
--- Beds 98,903.7 110,376.5 121,745.3 132,580.6 144,035.6 156,379.4
--- Chests of Drawers 21,190.6 23,542.8 25,661.7 27,740.2 29,940.0 32,281.4

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 3

--- Mattresses 23,816.4 26,388.5 28,921.8 31,501.7 34,122.6 37,023.0

--- Wardrobes 14,235.4 15,815.5 17,238.9 18,635.2 20,107.4 21,677.8
-- Dining Furniture 37,375.6 42,346.6 47,470.5 52,834.7 58,805.0 64,714.9
-- Home Office Furniture 4,292.9 4,859.5 5,340.6 5,837.3 6,376.6 6,957.6
-- Kitchen Furniture 19,528.3 21,598.3 23,715.0 25,920.5 28,369.9 31,053.7
-- Living Room Furniture 9,518.5 10,517.9 11,527.6 12,507.5 13,561.8 14,701.0
-- Sitting Furniture 68,443.1 77,757.8 86,757.5 95,694.7 105,302.2 115,245.9
--- Sofa Beds 1,032.6 1,188.5 1,341.8 1,500.1 1,656.1 1,819.6
--- Other Sofas 23,683.2 27,069.9 30,372.4 33,591.9 37,092.2 40,749.4
--- Other Sitting 43,727.4 49,499.4 55,043.3 60,602.7 66,553.9 72,676.8
Furniture
-- Storage Furniture 11,398.7 12,800.7 14,221.6 15,658.0 17,189.3 18,779.3
-- Other Indoor Furniture 2,844.3 3,114.5 3,379.3 3,642.9 3,921.5 4,203.9
- Window Covering 11,898.6 13,352.2 14,315.4 15,518.2 16,804.0 18,185.4
-- Blinds 416.4 492.2 568.0 643.6 724.5 808.3
-- Curtains 11,482.1 12,860.0 13,747.3 14,874.6 16,079.5 17,377.1
Outdoor Living 1,410.1 1,544.0 1,673.7 1,800.9 1,921.4 2,046.3
- Barbecues - - - - - -
-- Charcoal Barbecues - - - - - -
-- Electric Barbecues - - - - - -
-- Gas Barbecues - - - - - -
- Outdoor Furniture 1,410.1 1,544.0 1,673.7 1,800.9 1,921.4 2,046.3
Lighting 44,690.3 53,183.4 62,723.8 70,154.9 74,736.7 80,992.6
- Lighting Fixtures 4,654.9 5,256.4 5,845.1 6,444.2 7,096.3 7,810.9
- Light Sources 40,035.3 47,927.1 56,878.8 63,710.7 67,640.4 73,181.6
-- Incandescent Lamps 3,561.2 3,383.2 3,247.8 3,014.0 2,770.6 2,499.1
-- Halogen Lamps 770.2 801.2 810.8 808.1 785.4 734.4
-- Linear Fluorescent 4,929.0 5,219.3 5,438.5 5,553.8 5,098.4 4,611.5
Lamps (LFL)
-- Compact Fluorescent 26,204.2 30,638.0 32,169.9 30,738.3 27,286.4 23,731.0
Lamps (CFL)
-- Light-Emitting Diode 4,570.8 7,885.5 15,211.8 23,596.5 31,699.6 41,605.7
Lamps (LED)
Home Furnishings 481,422.8 538,386.7 593,863.8 645,703.9 697,353.5 753,151.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Home Furnishings by Category: % Value Growth 2013-2018

% current value growth

2017/18 2013-18 CAGR 2013/18 Total

Indoor Living 8.0 9.0 53.9

- Home Textiles 4.7 5.9 33.1
-- Bath Textiles 3.9 5.7 31.8
-- Bed Textiles 5.1 6.1 34.6
-- Kitchen and Dining Textiles 4.9 5.9 32.9
-- Living Room Textiles 4.2 5.2 28.6
-- Rugs 6.1 6.6 37.6
- Indoor Furniture 8.9 10.1 61.5
-- Bedroom Furniture 8.4 9.4 56.4
--- Beds 8.6 9.6 58.1
--- Chests of Drawers 7.8 8.8 52.3
--- Mattresses 8.5 9.2 55.5
--- Wardrobes 7.8 8.8 52.3
-- Dining Furniture 10.1 11.6 73.1
-- Home Office Furniture 9.1 10.1 62.1
-- Kitchen Furniture 9.5 9.7 59.0
-- Living Room Furniture 8.4 9.1 54.4

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 4

-- Sitting Furniture 9.4 11.0 68.4

--- Sofa Beds 9.9 12.0 76.2
--- Other Sofas 9.9 11.5 72.1
--- Other Sitting Furniture 9.2 10.7 66.2
-- Storage Furniture 9.2 10.5 64.8
-- Other Indoor Furniture 7.2 8.1 47.8
- Window Covering 8.2 8.9 52.8
-- Blinds 11.6 14.2 94.1
-- Curtains 8.1 8.6 51.3
Outdoor Living 6.5 7.7 45.1
- Barbecues - - -
-- Charcoal Barbecues - - -
-- Electric Barbecues - - -
-- Gas Barbecues - - -
- Outdoor Furniture 6.5 7.7 45.1
Lighting 8.4 12.6 81.2
- Lighting Fixtures 10.1 10.9 67.8
- Light Sources 8.2 12.8 82.8
-- Incandescent Lamps -9.8 -6.8 -29.8
-- Halogen Lamps -6.5 -0.9 -4.6
-- Linear Fluorescent Lamps (LFL) -9.6 -1.3 -6.4
-- Compact Fluorescent Lamps (CFL) -13.0 -2.0 -9.4
-- Light-Emitting Diode Lamps (LED) 31.3 55.5 810.3
Home Furnishings 8.0 9.4 56.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 NBO Company Shares of Home Furnishings: % Value 2014-2018

% retail value rsp

Company 2014 2015 2016 2017 2018

Philips Electronics 2.5 2.5 2.4 2.4 2.3

India Ltd
Godrej & Boyce Mfg Co Ltd 1.6 1.7 1.7 1.7 1.8
Surya Roshni Ltd 1.1 1.1 1.1 1.1 1.0
Kurlon Enterprise Ltd - 1.0 1.0 1.0 1.0
Sheela Foam Pvt Ltd 0.9 0.8 0.9 0.8 0.8
Syska LED Lights Pvt Ltd 0.3 0.6 0.8 0.8 0.8
Nilkamal Ltd 0.9 0.8 0.8 0.8 0.8
Havells India Ltd 0.6 0.7 0.8 0.8 0.8
Eveready Industries - 0.2 0.3 0.5 0.8
India Ltd
Bajaj Electricals Ltd 0.8 0.8 0.8 0.7 0.6
Bombay Dyeing & Mfg Co 1.0 1.0 0.7 0.6 0.5
Ltd
Durian Industries Pvt Ltd 0.3 0.3 0.3 0.4 0.4
Crompton Greaves Ltd 0.6 0.5 0.5 0.4 0.4
Osram India Pvt Ltd 0.6 0.5 0.5 0.4 0.3
Duroflex Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Creative Portico India 0.3 0.3 0.3 0.3 0.3
Pvt Ltd
Style Spa Furniture Ltd 0.3 0.2 0.2 0.2 0.2
Welspun India Ltd 0.1 0.1 0.1 0.1 0.2
Swayam Linen Design Co 0.1 0.1 0.1 0.1 0.1
Pvt Ltd
Kurlon Pvt Ltd 1.0 - - - -
Others 86.8 86.3 86.5 86.6 86.6
Total 100.0 100.0 100.0 100.0 100.0

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 5

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 LBN Brand Shares of Home Furnishings: % Value 2015-2018

% retail value rsp

Brand (GBO) Company (NBO) 2015 2016 2017 2018

Philips (Signify NV) Philips Electronics - - - 2.3

India Ltd
Godrej Interio Godrej & Boyce Mfg Co Ltd 1.7 1.7 1.7 1.8
(Godrej Group)
Surya Surya Roshni Ltd 1.1 1.1 1.1 1.0
Kurl On (Kurlon Ltd) Kurlon Enterprise Ltd 1.0 1.0 1.0 1.0
Sleepwell Sheela Foam Pvt Ltd 0.8 0.9 0.8 0.8
Syska Syska LED Lights Pvt Ltd 0.6 0.8 0.8 0.8
@Home Nilkamal Ltd 0.8 0.8 0.8 0.8
Havells Havells India Ltd 0.7 0.8 0.8 0.8
Eveready Eveready Industries 0.2 0.3 0.5 0.8
India Ltd
Bajaj Bajaj Electricals Ltd 0.8 0.8 0.7 0.6
Bombay Dyeing Bombay Dyeing & Mfg Co 1.0 0.7 0.6 0.5
(Wadia Group) Ltd
Durian Durian Industries Pvt Ltd 0.3 0.3 0.4 0.4
Crompton Crompton Greaves Ltd 0.5 0.5 0.4 0.4
Osram (MLS Co Ltd) Osram India Pvt Ltd - - - 0.3
Duroflex Duroflex Pvt Ltd 0.3 0.3 0.3 0.3
Portico Creative Portico India 0.3 0.3 0.3 0.3
Pvt Ltd
Style Spa (Adventz Style Spa Furniture Ltd 0.2 0.2 0.2 0.2
Group)
Welspun (Welspun Welspun India Ltd 0.1 0.1 0.1 0.2
Group)
Swayam India Swayam Linen Design Co 0.1 0.1 0.1 0.1
Pvt Ltd
Philips (Philips Philips Electronics - 2.4 2.4 -
Lighting Holding BV) India Ltd
Osram (Ledvance GmbH) Osram India Pvt Ltd - 0.5 0.4 -
Philips Philips Electronics 2.5 - - -
(Koninklijke India Ltd
Philips NV)
Osram (Osram Licht Osram India Pvt Ltd 0.5 - - -
AG)
Kurl On Kurlon Pvt Ltd - - - -
Osram (Siemens AG) Osram India Pvt Ltd - - - -
Philips Philips Electronics - - - -
(Koninklijke India Ltd
Philips Electronics
NV)
Others Others 86.3 86.5 86.6 86.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 LBN Brand Shares of Light Sources: % Value 2015-2018

% retail value rsp

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 6

Brand (GBO) Company (NBO) 2015 2016 2017 2018

Philips (Signify NV) Philips Electronics - - - 23.7

India Ltd
Surya Surya Roshni Ltd 11.9 11.4 11.1 10.5
Syska Syska LED Lights Pvt Ltd 6.4 7.7 8.4 8.5
Havells Havells India Ltd 7.3 7.9 8.4 8.5
Eveready Eveready Industries 1.6 3.0 4.9 8.1
India Ltd
Bajaj Bajaj Electricals Ltd 8.4 7.6 7.1 6.3
Crompton Crompton Greaves Ltd 5.6 4.8 4.3 3.7
Osram (MLS Co Ltd) Osram India Pvt Ltd - - - 3.3
Philips (Philips Philips Electronics - 24.5 24.3 -
Lighting Holding BV) India Ltd
Osram (Ledvance GmbH) Osram India Pvt Ltd - 4.7 4.0 -
Philips Philips Electronics 25.8 - - -
(Koninklijke India Ltd
Philips NV)
Osram (Osram Licht Osram India Pvt Ltd 5.5 - - -
AG)
Osram (Siemens AG) Osram India Pvt Ltd - - - -
Philips Philips Electronics - - - -
(Koninklijke India Ltd
Philips Electronics
NV)
Others Others 27.6 28.4 27.5 27.4
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Distribution of Home Furnishings by Format: % Value 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Store-Based Retailing 100.0 99.6 97.8 96.4 95.4 94.4

- Grocery Retailers 10.9 11.6 12.1 12.3 12.4 12.2
-- Supermarkets - - - - - -
-- Hypermarkets 7.4 7.9 8.0 8.1 8.1 8.0
-- Discounters - - - - - -
-- Other Grocery 3.5 3.8 4.1 4.2 4.2 4.2
Retailers
- Mixed Retailers 3.1 3.1 3.1 3.0 2.9 2.8
-- Department Stores 3.1 3.1 3.1 3.0 2.9 2.8
-- Mass Merchandisers - - - - - -
-- Variety Stores - - - - - -
-- Warehouse Clubs - - - - - -
- Non-Grocery Specialists 86.0 84.9 82.7 81.1 80.1 79.4
-- Home and Garden 85.0 83.9 81.6 80.0 79.1 74.9
Specialist Retailers
--- Home Improvement - - - - - -
and Gardening Stores
--- Homewares and Home 85.0 83.9 81.6 80.0 79.1 74.9
Furnishing Stores
-- Other Non-Grocery 1.0 1.0 1.1 1.1 1.0 4.5
Specialists
Non-Store Retailing 0.0 0.4 2.2 3.6 4.6 5.6
- Homeshopping - - - - - -
- Internet Retailing 0.0 0.4 2.2 3.6 4.6 5.6

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 7

- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Forecast Sales of Home Furnishings by Category: Value 2018-2023

INR million
2018 2019 2020 2021 2022 2023

Indoor Living 670,112.4 689,173.5 709,889.4 730,755.1 751,834.4 773,200.0

- Home Textiles 148,909.1 148,380.6 148,133.1 147,817.9 147,390.6 146,868.4
-- Bath Textiles 29,399.6 29,030.9 28,695.7 28,326.1 27,899.0 27,417.2
-- Bed Textiles 85,382.3 85,376.1 85,539.0 85,677.8 85,767.7 85,825.0
-- Kitchen and Dining 7,615.3 7,600.3 7,599.6 7,595.9 7,591.6 7,586.5
Textiles
-- Living Room Textiles 21,952.3 21,768.9 21,638.1 21,501.8 21,360.2 21,213.5
-- Rugs 4,559.7 4,604.5 4,660.7 4,716.3 4,772.1 4,826.3
- Indoor Furniture 503,017.9 522,069.3 542,439.7 563,017.6 583,907.7 605,167.8
-- Bedroom Furniture 247,361.6 255,044.2 263,486.7 271,952.7 280,524.9 289,178.8
--- Beds 156,379.4 161,502.4 167,172.9 172,883.6 178,706.9 184,624.0
--- Chests of Drawers 32,281.4 33,108.5 33,999.3 34,888.2 35,780.4 36,637.3
--- Mattresses 37,023.0 38,204.2 39,487.3 40,772.1 42,063.7 43,376.2
--- Wardrobes 21,677.8 22,229.1 22,827.2 23,408.8 23,973.9 24,541.2
-- Dining Furniture 64,714.9 67,691.1 70,888.0 74,101.0 77,360.6 80,675.0
-- Home Office Furniture 6,957.6 7,228.5 7,520.3 7,819.5 8,123.9 8,441.7
-- Kitchen Furniture 31,053.7 32,475.9 34,056.2 35,778.5 37,611.8 39,560.6
-- Living Room Furniture 14,701.0 15,164.5 15,678.1 16,200.2 16,730.4 17,263.6
-- Sitting Furniture 115,245.9 120,540.9 125,915.2 131,288.1 136,684.6 142,180.1
--- Sofa Beds 1,819.6 1,911.9 2,008.3 2,105.8 2,204.9 2,307.3
--- Other Sofas 40,749.4 42,817.3 44,941.7 47,120.1 49,363.7 51,662.4
--- Other Sitting 72,676.8 75,811.6 78,965.3 82,062.1 85,116.0 88,210.4
Furniture
-- Storage Furniture 18,779.3 19,612.6 20,473.3 21,346.6 22,230.6 23,117.3
-- Other Indoor Furniture 4,203.9 4,311.6 4,421.9 4,531.1 4,641.0 4,750.8
- Window Covering 18,185.4 18,723.6 19,316.7 19,919.6 20,536.1 21,163.8
-- Blinds 808.3 858.3 909.3 957.2 1,003.7 1,048.0
-- Curtains 17,377.1 17,865.3 18,407.4 18,962.4 19,532.4 20,115.7
Outdoor Living 2,046.3 2,078.8 2,113.6 2,146.6 2,179.6 2,211.8
- Barbecues - - - - - -
-- Charcoal Barbecues - - - - - -
-- Electric Barbecues - - - - - -
-- Gas Barbecues - - - - - -
- Outdoor Furniture 2,046.3 2,078.8 2,113.6 2,146.6 2,179.6 2,211.8
Lighting 80,992.6 85,126.2 91,455.4 99,804.2 109,988.3 121,547.9
- Lighting Fixtures 7,810.9 8,174.6 8,547.4 8,908.7 9,264.9 9,619.4
- Light Sources 73,181.6 76,951.6 82,908.0 90,895.5 100,723.4 111,928.5
-- Incandescent Lamps 2,499.1 2,108.6 1,718.9 1,365.1 1,062.7 811.1
-- Halogen Lamps 734.4 650.6 572.4 499.6 433.4 372.2
-- Linear Fluorescent 4,611.5 3,966.5 3,378.7 2,852.3 2,386.0 1,983.1
Lamps (LFL)
-- Compact Fluorescent 23,731.0 19,140.1 15,058.6 11,634.5 8,725.9 6,420.4
Lamps (CFL)
-- Light-Emitting Diode 41,605.7 51,085.7 62,179.3 74,543.9 88,115.5 102,341.8
Lamps (LED)
Home Furnishings 753,151.3 776,378.6 803,458.4 832,705.9 864,002.4 896,959.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International
HOME FURNISHINGS IN INDIA Passport 8

Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

% constant value growth

2018/2019 2018-23 CAGR 2018/23 Total

Indoor Living 2.8 2.9 15.4

- Home Textiles -0.4 -0.3 -1.4
-- Bath Textiles -1.3 -1.4 -6.7
-- Bed Textiles 0.0 0.1 0.5
-- Kitchen and Dining Textiles -0.2 -0.1 -0.4
-- Living Room Textiles -0.8 -0.7 -3.4
-- Rugs 1.0 1.1 5.8
- Indoor Furniture 3.8 3.8 20.3
-- Bedroom Furniture 3.1 3.2 16.9
--- Beds 3.3 3.4 18.1
--- Chests of Drawers 2.6 2.6 13.5
--- Mattresses 3.2 3.2 17.2
--- Wardrobes 2.5 2.5 13.2
-- Dining Furniture 4.6 4.5 24.7
-- Home Office Furniture 3.9 3.9 21.3
-- Kitchen Furniture 4.6 5.0 27.4
-- Living Room Furniture 3.2 3.3 17.4
-- Sitting Furniture 4.6 4.3 23.4
--- Sofa Beds 5.1 4.9 26.8
--- Other Sofas 5.1 4.9 26.8
--- Other Sitting Furniture 4.3 4.0 21.4
-- Storage Furniture 4.4 4.2 23.1
-- Other Indoor Furniture 2.6 2.5 13.0
- Window Covering 3.0 3.1 16.4
-- Blinds 6.2 5.3 29.7
-- Curtains 2.8 3.0 15.8
Outdoor Living 1.6 1.6 8.1
- Barbecues - - -
-- Charcoal Barbecues - - -
-- Electric Barbecues - - -
-- Gas Barbecues - - -
- Outdoor Furniture 1.6 1.6 8.1
Lighting 5.1 8.5 50.1
- Lighting Fixtures 4.7 4.3 23.2
- Light Sources 5.2 8.9 52.9
-- Incandescent Lamps -15.6 -20.2 -67.5
-- Halogen Lamps -11.4 -12.7 -49.3
-- Linear Fluorescent Lamps (LFL) -14.0 -15.5 -57.0
-- Compact Fluorescent Lamps (CFL) -19.3 -23.0 -72.9
-- Light-Emitting Diode Lamps (LED) 22.8 19.7 146.0
Home Furnishings 3.1 3.6 19.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International