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    Game Theory Lect # 2

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    Dr-Junaid Shaju
    Company A and B both sell flu medicine and use different advertising methods like radio, TV, and newspapers. Company B also uses mail brochures. A payoff matrix summarizes the percentage of the market that Company A could gain or lose depending on the effectiveness of each company's advertising campaigns.

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    Game Theory Lect # 2

    Uploaded by

    Dr-Junaid Shaju
    344 views5 pages
    Company A and B both sell flu medicine and use different advertising methods like radio, TV, and newspapers. Company B also uses mail brochures. A payoff matrix summarizes the percentage of the market that Company A could gain or lose depending on the effectiveness of each company's advertising campaigns.

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    Game theory lect # 2

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    Company A and B both sell flu medicine and use different advertising methods like radio, TV, and newspapers. Company B also uses mail brochures. A payoff matrix summarizes the percentage of the market that Company A could gain or lose depending on the effectiveness of each company's advertising campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    344 views5 pages

    Game Theory Lect # 2

    Uploaded by

    Dr-Junaid Shaju
    Company A and B both sell flu medicine and use different advertising methods like radio, TV, and newspapers. Company B also uses mail brochures. A payoff matrix summarizes the percentage of the market that Company A could gain or lose depending on the effectiveness of each company's advertising campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Game theory (Lecture # 2 )

    Pay Off matrix With a Practical Example


    Two companies, A and B, sell two brands of flu medicine. Company A advertises in
    radio (A1), television (A2), and newspapers (A3). Company B, in addition to using
    radio (B1), television (B2), and newspapers (B3), also mails brochures (B4).
    Depending on the effectiveness of each advertising campaign, one company can
    capture a portion of the market from the other. The following matrix summarizes
    the percentage of the market captured or lost by company A:
    Practice Problems
    Optional for this lecture

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