Hello Assaf,

This is to bring to your notice that as per my opinion, two departments that might have issues can
be Financial department and Technology department. The reasons being:

1. Operating revenue, expenses and average revenue per user is basically done taking into
account growth rate of company A and industry average. So it is just a forecast and actual
growth rate might differ as is the numbers calculated in the same.
2. As company x is implementing same essential features, they might not be satisfied with
recommendations given to include some additional features.

How to address these issues:

1. As we know industry average might differ but it would be more or less than earlier
growth rate and as we taken into account growth rate for company A, it may change a bit
depending on customer base which is highly inpredictable as it is just a assumption made
from past experience. So customer base will obviously increase from early plan but at
what extent it is difficult to say exact number.
2. As we know, for any telecom company it is very important to retain existing customers as
well as attracting new customers, hence, even if company x is providing service at lower
cost benefits should be same as early and if possible they need to include some extra
benefits for customers in order to increase customer satisfaction.

As we know telecom industry is growing at rapid rate and these is intense competition,
customers will thrive for better benefits, so in order to retain and attract customers they need to
work on recommendations provided by consultant.

Thanking you.

Regards,

Sounak Bandyopadhyay

Master of Business Administration

BITS Pilani, Pilani campus, India.