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  • The Military Approach To Competitive Advantage: Marketing Intelligence & Planning May 1989

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    yoyok eko hadi wijaya
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    This document is a research paper published in 1989 that discusses applying military strategy concepts to gain competitive advantage. It was written by Donald V. Shiner of Mount Saint Vincent University and published in the journal Marketing Intelligence & Planning. The paper received 63 reads but no citations since its publication.

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    ShinerJournalMarketingIntelligencePlanning.pdf

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    This document is a research paper published in 1989 that discusses applying military strategy concepts to gain competitive advantage. It was written by Donald V. Shiner of Mount Saint Vincent University and published in the journal Marketing Intelligence & Planning. The paper received 63 reads but no citations since its publication.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views19 pages

    The Military Approach To Competitive Advantage: Marketing Intelligence & Planning May 1989

    Uploaded by

    yoyok eko hadi wijaya
    This document is a research paper published in 1989 that discusses applying military strategy concepts to gain competitive advantage. It was written by Donald V. Shiner of Mount Saint Vincent University and published in the journal Marketing Intelligence & Planning. The paper received 63 reads but no citations since its publication.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 19

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/247624572

    The Military Approach to Competitive Advantage

    Article  in  Marketing Intelligence & Planning · May 1989


    DOI: 10.1108/EUM0000000001048

    CITATIONS READS
    0 63

    1 author:

    Donald V. Shiner
    Mount Saint Vincent University
    4 PUBLICATIONS   13 CITATIONS   

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    All content following this page was uploaded by Donald V. Shiner on 28 September 2016.

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