Where people connect

with brands

The power of Skype

15% 17% 20% 26%

Brand Intent to Ad Intent to
Favorability Recommend Recall Purchase
 325M 2.8BN 1/3
connected users minutes of calls in a of all international calls
worldwide 2 single day 1 are Skype calls 1

SOURCE: 1 Skype Internal Data, Dec 2013; 2 Skype Global Connected User Report January 2015
Skype is
home to the
connections
that mean
most in
our lives

SOURCE: 1. Skype Brand Tracker Study, FY13; 2. Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
 “Skype Stay Together Stories”
they’re growing up together
SOURCE:.Skype user research, July2013, conducted by Paradoxes Research on behalf of Skype in US, IT, UK, BR
 Our users trust Skype
with the moments that
make them lean-in
SOURCE: Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype

77%
54%
Keep up to date with
friends of family

40% Communicate with

someone in another

34%
country
Share surroundings

Share a screen
 2X
Skype is growing
125M
Skype users sharing
42%
Year-over-year
1BN+
Skype advertising
close to twice as fast experience every growth of the Skype impressions delivered
as the world’s day.3 mobile audience.3 every day.3
population.2

SOURCE: 1. comScore Media Metrix, April 2013, Skype App; 2. Skype Internal Data, global 2014, World population census Sept. 2014; 3. Skype Global Connected User Report January 2015
 82 Countries Worldwide
EMEA
Algeria* Hungary Qatar*
Austria Ireland Romania
Bahrain* Israel Russia
Belgium Italy Saudi Arabia
Belarus* Jordan* Serbia*
Bulgaria* Kazakhstan* Slovakia*
Croatia* Kuwait* Slovenia*
Cyprus* Latvia* South Africa
Czech Lebanon* Spain
Denmark Lithuania* Sweden
Egypt Morocco* Switzerland
Estonia* Netherlands Tunisia*
Finland Norway Turkey
France Pakistan* Ukraine
Germany Poland UAE
Greece Portugal UK
AMERICAS
Argentina Dominican Rep. Paraguay
Bolivia Ecuador Peru
Brazil El Salvador Trinidad &
Canada Guatemala Tobago
Chile Honduras United States
Columbia Mexico Uruguay
Costa Rica Panama Venezuela

ASIA/PACIFIC
Australia Japan Singapore
China* Korea* Taiwan
Hong Kong Malaysia Thailand*
Indonesia New Zealand Vietnam*
India* Philippines*

*PC Advertising sales only, mobile not currently available.

• 728x90 (rich media user
initiated expansion to 728x315)
or 320x50, 160x600, 300x600,
300x250 non-expandable
• Rich media capable
• Impression, Skype targeted
RON buys, MAX
• Refresh rate: five minutes

Demo (age, gender), geo, BT,

Conversation Corridors
• 728x90 (rich media user
initiated expansion to 728x315)
or 320x50, 160x600, 300x600,
300x250 non-expandable
• Rich media capable
• Impression, Skype targeted
RON buys, MAX
• Refresh rate: five minutes

Demo (age, gender), geo, BT,

Conversation Corridors
• Non-intrusive 300x600 or
300x250 (non-audio and non-
expandable, 300x250 is
minimum required asset)
• Rich media capable
• Available via impression or
sponsorship buys
• Current refresh rate of once per
five minutes

By age, gender, geography, access

method, time of day, contextual
(based on prior activity)
• 300x250 option to expand to
300x500
• Rich media capable
• Self-playing video, user initiated
audio capability
• Available via impression or
sponsorship buys

By behavior, age, gender, geography,

access method, time of day,
contextual (based on prior activity)
• 650x170 expands to 650x340
• Rich media, video, and image
galleries
• Available via impression or
sponsorship buys

By age, gender, geography, access

method, time of day, contextual
(based on prior activity)
 Enrique’s
Screen

Ex: Conversation Corridors for Finserv Vertical:

Enrique’s
Dad’s Screen