The arts, folklore, music, drama, dance, dress, and cosmetics

Aesthetics
Symbolic system that art communicates

The uniqueness of a culture can be spotted quickly in symbols having

distinct meanings

The arts, folklore, music, drama, dance,

dress, and cosmetics of a culture are Aesthetics
known as its _________.

The Chinese practice of _________ refers to a connection

between people and the universe to energy that
supports life and promotes balance and peace in a Feng shui
person's surroundings.

It is less expensive to do business in a foreign

The concept of linguistic distance
country where people speak a language that is
revolves around the notion that similar to that of the marketer.

Corporations alter cultures Skillfully distributing innovative

and prompt new ideas by products and services

Countries have been transitioning from

agricultural to industrial to service economies. Drop in birthrates
This has led to which of the following?

A responsible effort to learn from others' cultural

ways in the quest for better solutions to a society's
Cultural Borrowing particular problems, thus cultures unique in their own
right are the result of imitating a diversity of others

Marketing products similar to ones already on the

Cultural Congruence market in a manner as congruent as possible with
existing cultural norms, thereby minimizing resistance

Being attuned to the nuances of a culture so that a

Cultural Sensitivity new culture can be viewed objectively, evaluated,
and appreciated, must be carefully cultivated

The importance of things and ideas

Cultural Values Underlying the cultural diversity that exists among

countries are fundamental differences in it
 The human made part of the human environment

Culture the sum total of knowledge, beliefs, art, morals, laws, customs,
and any other capabilities and habits acquired by humans as
members of society

The innovation will not disrupt existing beliefs

A culture is most likely to accept
and behaviors very much, people have some
something new when _________ reason to be quite interested in the innovation

Cultures that score high on the

Individualism/Collectivism Index tend to
Embrace an "I" mentality.

Cultures that score high on

are often hierarchical
the Power Distance Index

Cultures that score high on Value security and they to

the Uncertainty avoidance always follow the rules.
Index
The degree to which a culture will tolerate
social inequality between superiors and Power Distance Index
subordinates is reckoned by the

Governments have little influence over

How do social institutions
cultural values when compared to
affect cultural values? school, religion, family, and the media.

They teach each new generation how to

How do social institutions affect
act in an acceptable way, they influence
the cultural values of people? people to live in peace together

People now have smaller families,

How has birth control changed social
school children are now discussing
institutions and cultural values?
topics such as abstinence

The __________ Index denotes an

inclination towards behavior that Individualism/Collectivism
advances a person's self-interest.
 The Individualism/Collective
Focuses on self-orientation
Index

An individual who scores low on the

Think in terms of "we" instead
Individualism/Collectivism Index is most
likely to of "I"

In most cultures, an infant's first

experience with social institution other Religious
than the home is most likely to be

Innovations most easily incorporated Generate the most interest

into a culture are those that within society.

Know how people resist to change within their

In the context of cultural sensitivity, cultures, recognize how cultures change, understand
an international marketer should how a culture began and what its essential beliefs
are

In the context of elements of cultures,

Around the world, the number of
which of the following is a feature of
spoken languages has been dwindling.
language?

Affects the way consumer prioritize the

In the context of international
things they desire and the things they
marketing, a feature of culture is that it
need.

In what way is the culture

It favors smaller families
changing in most countries?

_________ is the sum of the values rituals, symbols,

beliefs, and thought processes that are learned and
shared by a group of people, then transmitted from Culture
generation to generation.

The idea that crossing "wider" language

Linguistic Distance differences increases transaction costs
 The Masculinity/Femininity Focuses on assertiveness and
Index achievement

Mastersource Inc., an electronics manufacturer,

introduces products that resemble what is already
present in the market to reduce cultural resistance. Congruence
This scenario illustrates cultural

Paying attention to the fine distinctions of culture

so that it can be studied in an open-minded way, Cultural sensitivity
assessed, and admired is known as

People who come from cultures with high

Inheritance, social roles,
Power Distance Index scores often say that
power and social status are derived from manipulation

He contended that the latitude of a

Philip Parker said geography
country strongly affects its per capita
influences economics in what way?
GDP

Consider the ambient temperature of a

Philip Parker's work indicates
region to be a market segmentation
that managers should variable.

Deliberately set out to change those

Planned Change aspects of the culture offering resistance
to predetermined marketing goals

Focuses on authority
The Power Distance Index
orientation

His Uncertainty Avoidance

Randy works for a large manufacturing company. Though he is in
management, his anxiety and stress levels are low. He likes to

Index score is low.

brainstorm with his colleagues and is open to exploring new
ideas and taking risks. Which of the following is true of Randy?

The patterns of behavior and interaction

Rituals that are learned and repeated
 Family, religion, school, the media, government, and
corporations all affect the way sin which people relate to one
Social Institutions another, organize their activities to live in harmony with one
another, teach acceptable behavior to succeeding generations,
and govern themselves

The tolerance of uncertainty and

ambiguity among members of a society Uncertainty Avoidance
is measured by the _________ _________ Index.

True or false: International marketers must remember that what

True
appears on the surface of a culture may be different in its
cultural meaning because a culture adapts and customizes
borrowed cultural facets to its own needs.

True or false: Marketers must be aware

that their own cultures affect how they True
perceive other cultures.

True or false: The beliefs of one

individual can seem amusing and silly to True
someone else.

True or false: The "planned change" marketing

strategy involves introducing a product to an False
unprepared market and hoping for the best.

The Uncertainty Avoidance

Focuses on risk orientation
Index

Unlike individualism, collective Link people strongly together

societies through close-knit groups.

What change has happened to People are spending time with media
American culture in the context of such as television and the internet
social institutions? instead of socializing with their families

constantly adjusting their efforts cultural demands of the

What role does the marketer market, whenever the product or idea being marketed
as innovative, whatever the degree of acceptance, the
play as a change agent? use of something new is the beginning of culture change
When evaluating a situation, a
Westerner is more likely to
When looking for better solutions to specific
problems in a society, a responsible effort to
learn from the cultural ways of others is known
as
Which of the following are characteristics of
global marketers who understand cultural
differences that affect their business operations?
Which of the following features are
associated with cultures that score low
on the Uncertainty Avoidance Index?
Which of the following have the
greatest effect on values and culture?
Which of the following is a
misconception regarding the economic
unification of Europe?
Which of the following is the geographical argument
used by Jared Diamond to theorize why Euro-Asian
cultures have sometimes dominated African and
American cultures?
Which of the following is the most likely reason for
governments having little influence on cultural
values when compared to family, religion, school,
and the media?
Which of the following is true of people
from cultures that have low Power
Distance Index scores?
Which of the following statements
about cultural change is true?
Focus on the central figures and
not see much of the background
Cultural borrowing.
They pay attention to cultural differences in markets
they are attempting to enter, they anticipate changes
in markets where they are presently doing business
Willing to take risks, not much anxiety
and stress, willing to put up with people
who deviate from normal behavior
Schools, families, the media
As the economies of European nations
are unified, consumers there will want to
buy the same products and services.
It was easier for ideas and information to
travel over the Silk Road instead of crossing
the Sahara or the Isthmus of Panama.
Cultural values are usually set
before and during adolescence
They usually think people should be
treated equally, and they say power
comes from knowledge.
A marketer assessing a society should
remember that cultures are constantly
changing.
 Which of the following statements
Nationwide literacy tends to help a
about education in terms of its context
country grow its economy rapidly
as a social institution is true?

Which of the following statements

They tend to distrust people who
about individuals from cultures with high
Power Distance Index scores is true? are not part of their groups.

Which of the following statements Markets are in a constant state

about marketing is true? of flux

The most obvious rituals take place

Which of the following
when people are experiencing turning
statements about rituals is true? points in their lives.

Which of the following statements

Religion has an enormous
about social institutions and their effect
on a country's culture is true? effect on a society's values

Historic events can affect technology,

Which of the following statements
social institutions, culture, and how
about the origins of culture is true?
people behave

Which of the following statements It is one of the basic traits of

regarding cultural heritage is true? human beings

Cultural values can help marketers

Which of the following statements
predict which consumers are most apt
regarding cultural values is true? to buy something on impulse.

Which of the following statements Personal ambition and free will are
regarding cultures that score high on the valued and encouraged in these
Individualism/Collectivism Index is true? cultures.

Which of the following statements Two cultures that speak the same
regarding similarities among cultures is language might interpret certain
true? phrases or words in a very different way
 Which of the following statements
Women are delaying marriage,
regarding the change in family as social
institutions is true? especially in Asia

It has led marketers to the false

Which of the following statements
conclusion that there is such a thing as
regarding the European Union is true?
the "European consumer"

Which of the following statements When people are introduced to a belief or

regarding the practice of cultural practice from another culture and they approve
borrowing is true? of it, they incorporate it into their own culture.

Which of the following will cause the countries within Global mass communications, countries
the European Union to become increasingly similar in
what they need, what they want, and how they depending more on each other, both
behave in the economic market? economically and socially

Which types of government competed

Democracy, Communism,
globally throughout most of the 20th
century? Colonialism, Fascism

Which types of government

foundered during the 20th century?
Communism, Fascism