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    Lahore School of Economics Export Marketing Spring 2020

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    Mashal Idrees
    A Pakistani firm is interested in exporting steel to a region/country where they can adopt “invest/ growth strategy”. Based on the results from market portfolio analysis using “country attractiveness/competitive strength matrix”, should the firm export steel to Brazil or China?

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    Lahore School of Economics Export Marketing Spring 2020

    Uploaded by

    Mashal Idrees
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    A Pakistani firm is interested in exporting steel to a region/country where they can adopt “invest/ growth strategy”. Based on the results from market portfolio analysis using “country attractiveness/competitive strength matrix”, should the firm export steel to Brazil or China?

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    Export Marketing_Assignment

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    A Pakistani firm is interested in exporting steel to a region/country where they can adopt “invest/ growth strategy”. Based on the results from market portfolio analysis using “country attractiveness/competitive strength matrix”, should the firm export steel to Brazil or China?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    26 views1 page

    Lahore School of Economics Export Marketing Spring 2020

    Uploaded by

    Mashal Idrees
    A Pakistani firm is interested in exporting steel to a region/country where they can adopt “invest/ growth strategy”. Based on the results from market portfolio analysis using “country attractiveness/competitive strength matrix”, should the firm export steel to Brazil or China?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
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    Lahore School of Economics

    Export Marketing
    Spring 2020

    A Pakistani firm is interested in exporting steel to a region/country where they can adopt “invest/
    growth strategy”. Based on the results from market portfolio analysis using “country
    attractiveness/competitive strength matrix”, should the firm export steel to Brazil or China?

    Factors Weights Ratings (Brazil) Ratings (China)


    Market Size 2 5 9
    Market Growth 1.5 5 7
    Price Control 0.5 9 9
    Absolute Market 2.5 2 9
    Share
    Profit Per Unit 1.5 7 5
    Market Support 0.25 6 4
    Local Content 0.5 6 6
    Inflation 0.2 5 6
    Trade Barriers 0.3 2 7
    Product Fit 0.75 4 8

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