GROUP PROJECT

Academic Year 2019-2020

Term: Spring 2020 (20192) – OH
College of Business Administration

Course Title Business Strategy (Capstone)

Course Code 0501650

Day & Date Monday, 20th April 2020

Period N/A

Student Name

Student I.D

Section # 1

Total Marks: 30 Marks

CLO No. CLO Mark Student’s Score

2 5
3 10
4 10
5 5
Total 30

Group Project

Critically assess and evaluate the strategic choices made by an

organization

1
For this group project, each student has to choose an organization in order to
assess and evaluate its strategic choices within the last 3 to 5 years. For this
purpose, students are free to use any model, framework, theory they want in
order to analyze (rather than merely describe) the strategic choices made by the
company.

The question that needs to be answered is the following:

“Has the chosen company got sustainable competitive advantage in their

respective market?”

Guidance to all students will be provided during classes.

An indicative content for the report (which should not exceed 3000 words in
length) is as follows:

 Executive Summary
 Contents Page
 Introduction to the Report and to the Chosen Company
 Key Financial Indicators and Performance Ratios
 External Analysis
(Porter’s 5 Forces and PESTEL [optional])
 Internal Analysis
(VRIN Analysis and Value Chain [optional])
 SWOT analysis
 Ethical Considerations
 Conclusion
 Future Outlook and Recommendations
 References
 Appendices