ABM GROUP - 10

Costing of advertisement on various channels

1. Radio
2. Email
3. Television
4. Magazines
5. Hoardings
6. Newspaper

A. Radio
 Rs 400 for 10 seconds of the advertisement played once a day for 1week
 Rs 42000 for 10 seconds of advertisement played 5 times a day for 1 week

Channel name Cost/week Cost/week( in

Delhi rupees) Common in
India
104.8 93050 94500
104 115000 115500
93.5 134400 136500
95 88200 84000
91.1 118650 115500
98.3 147000 126000

B. E-Mail
 500 campaigns-20,000 subscribers
 Rs 25 per 1000 subscribers

C. Television
 According to timings
 7 AM- 9 AM- 1000-24000
 English channels- Rs 1000
 News channels- Rs 24000
 Because viewership of newspaper is highest in morning
 Weekends the prices is 45% higher for all channels except movie channels where it is 45%
lower than usual
 Viewership
 Rs 0.007 for 30 seconds of the advertisement

Channels 7-11 AM 12-7 PM 8-11PM Mixed Timings

Star Plus 15000 45000 450000 141000
Sony Max 8640 165000 471000 20250
HBO 1140 12000 22500 13680
Aaj Tak 24000 15000 54000 17700
Star Sports - - - 12000
MTV - - - 10500

D. Magazines
Name Quarter Page Half Page Full Page Double spread Cover page
India Today 1,50,000 2,00,000 4,00,000 8,50,000 9,00,000
Grah Lakshmi 1,20,000 1,90,000 2,35,620 4,71,240 3,67,500
Grah Shobha 95,000 1,50,000 2,20,000 4,50,000 6,60,450
Vogue - - 3,30,000 6,90,000 12,80,000
Forbes - - 2,50,000 4,50,000 6,50,000
Cosmopolitan 40,000 - 80,000 1,50,000 1,80,000

E. Hoardings
1. Billboard
 Metro Cities -1 lakh- 15 lakh
2. Mobile Billboards
 Rural Areas -17340
 Urban Areas- 9,71,180
 Small Market- 10,405-41,622 ( 4 weeks)
 High Market- 208110-450905 (4 weeks)
3. Airports

According to Area Delhi Mumbai Chennai

Luggage trolley 1200/unit 1150 1380
Departure Area 6,75,000 2,50,000 8,00,000
Security hold area 67,000 - -
Arrival Area 1,08,335 6,00,000 5,00,000
 Digital screen 12,50,000 5,00,000 -
package
Other media 95000 - -
Outside area 3,00,000 - -
Coach exterior 1,50,000 1,50,000 95000
Baggage claim area 2,50,000 - -

F. Newspaper (Pricing based on per square cm)

Name Inner Page Front Page Back Page Third Page Fifth Page
TOI 4660 7181 5750 5410 5188
ET - 3085 2270 2186 -