E-COMMERCE INFRASTRUCTURE

INTRODUCTION
• E-commerce infrastructure requires a variety of
hardware, software, and networks.
• The key infrastructures that are needed to support
EC applications are networks, Web servers, Web
server support and software, electronic catalogs, Web
page design, and Internet access components.
WEB STORE REQUIREMENTS
• An organization's first venture into EC is the
development of a Web site and the creation of a
presence on the Internet.
• E-commerce transactions must be executable
worldwide, without any delay or mistake.
• On a very basic website, an organization provides
information about itself, its products and its services.
• A more developed Web site will allow some
interactions, such as sending an e-mail to request for
the information or schedule an appointment, or
ordering.
 Website Intelligence leverages four types of
information:
-Demographics (basic elements of the customer like
their income, age, marital status)
-Expressed Preferences (subjects that interests the
customers . Preferences are stored through form-
based questionnaires)
-Past Transactions
-Observed behaviors (manner in which customer
navigates when using the website)
STEPS FOLLOWED IN LEVERAGING
INFORMATION
Step 1: Basic traffic Analysis
Step 2: Customer interaction analysis
Step 3: Real-time personalization
Step 4: Getting to fine-grained segmentation
Step 5: Going through the stream of clicks
Step 6: Enrich content with external data
Step 7: Reaching optimal Intelligence
WEBSITE
 Design v/s Development

Front-end Design: When a customer visits a site, he

sees is the front end. These are the pages that
display the text, images and graphics on your site.

Back-end Development: Web Developers help you

build your website . Back-end functions are about
making provisions so that visitors can view different
pages, enter data, execute sales transactions and
allow images to alter and move.
 Advantages of a website:
-Increased awareness of products and services
-Freedom
-Cost Advantage
Technology Requirements:
1) HTML Editor : An HTML editor is a computer
program for editing HTML, the markup of a webpage.
2) Text Editor : It is a software used to edit texts which do
not involve any special formatting. Microsoft
Windows systems come with the Notepad.
3) File Transfer Protocol :used to upload files to web
server and download files from web server.
4) Graphics Editor : used to edit as well as design
graphics. Example Paint Shop Pro
5) Zip/Unzip Software : archive of one or more files,
compressed into a single file for easy distribution.
Used to compress and transport files over the
internet. Compressed and minimize the download
time
6) Email :ISPs feature and provide e-mail accounts to
their client.
LANGUAGES FOR WEB DESIGNING
1) HTML: HTML is a method which converts an
ordinary text into a hypertext.HTML is not a
programming language but a set of special codes that
control a text’s layout and appearance.
2) JavaScript: JavaScript can be executed on the web
browser . It is a client side scripting language, and is
basically used to validate and edit an image, text,
colors etc
3) VB script: Developed by Microsoft. It is also a
client-based language and run on Internet Explorer
and Netscape Navigator.
4) Perl script: text processing language .Perl Script is
a subset of Perl.
5) Active server page: allows users to be treated as
unique entities
6)XML: It is not just another mark-up language, it is a
Meta language. Allow users to create their own tags.
Used to write mark-up languages for many kinds of
applications, like ATM machines, databases.
Corporate strategic infrastructure required:
Internal development v/s Outsourcing
Outsourcing: Early, Late and partial
TIPS

 Keep it simple
 Navigation

 Font size

 Load time

 Screen Resolution : 640x480, 800x600, 1024x768

 Animation- minimum

 Links

 Website image-projects the image you want it to