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    Gyan Ganga Institute of Technology & Sciences, Jabalpur Assignment Question

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    nitin jain
    This document contains an assignment for an MBA course on rural and industrial marketing. It lists 6 questions from Unit 1 about industrial customer buying motives and product/service classification. It also lists 2 questions each from Units 2-5 regarding vendor analysis, rural market segmentation, rural promotional campaigns, rural consumer behavior differences, and new product development for rural markets. The assignment is for Semester IV of the course and is due on a date not specified in the document.

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    Gyan Ganga Institute of Technology & Sciences, Jabalpur Assignment Question

    Uploaded by

    nitin jain
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    This document contains an assignment for an MBA course on rural and industrial marketing. It lists 6 questions from Unit 1 about industrial customer buying motives and product/service classification. It also lists 2 questions each from Units 2-5 regarding vendor analysis, rural market segmentation, rural promotional campaigns, rural consumer behavior differences, and new product development for rural markets. The assignment is for Semester IV of the course and is due on a date not specified in the document.

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    This document contains an assignment for an MBA course on rural and industrial marketing. It lists 6 questions from Unit 1 about industrial customer buying motives and product/service classification. It also lists 2 questions each from Units 2-5 regarding vendor analysis, rural market segmentation, rural promotional campaigns, rural consumer behavior differences, and new product development for rural markets. The assignment is for Semester IV of the course and is due on a date not specified in the document.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    8 views1 page

    Gyan Ganga Institute of Technology & Sciences, Jabalpur Assignment Question

    Uploaded by

    nitin jain
    This document contains an assignment for an MBA course on rural and industrial marketing. It lists 6 questions from Unit 1 about industrial customer buying motives and product/service classification. It also lists 2 questions each from Units 2-5 regarding vendor analysis, rural market segmentation, rural promotional campaigns, rural consumer behavior differences, and new product development for rural markets. The assignment is for Semester IV of the course and is due on a date not specified in the document.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    GYAN GANGA INSTITUTE OF TECHNOLOGY & SCIENCES,

    JABALPUR
    ASSIGNMENT QUESTION

    Branch MBA Semester IV


    Subject (1) MS 230 Rural and Industrial Marketing
    Faculty Name Mr. Nitin Jain

    S.No. Assignment Date of submission

    Unit-1

    Q.1 Describe the Buying Motives of Industrial Customers ?


    Q.2 Briefly describe the classification of Industrial Products &
    Services?

    Unit -2

    Q.3 Why vendor analysis is so important in Industrial


    Marketing? Explain

    Unit – 3

    Q.4 Explain why segmentation of the rural market is critical for


    tapping the rural market profitability.

    Unit – 4

    Q.5 Prepare an advertisement / Promotional campaign with


    special reference to the product based on rural market?
    Q.6 What are the different promotional components of Rural
    Market?

    Unit -5

    Q.7 How do the Urban and Rural Consumer differ in their


    behaviour
    Q.18 Elaborate upon the new product development process from
    the perspective of Rural markets of India.

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