Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Chippy

    Uploaded by

    Ellaine Marie Mendoza
    This document discusses the market mix strategies for Jack N' Jill's Chippy snack product. It covers the product, which are corn chips cut into rectangular shapes and available in various flavors. The price ranges from PHP 7-23 per pack depending on the grams. Promotion includes television commercials. The product is placed and available in grocery shops, convenience stores, and retailer shops. The document provides an overview of Jack N' Jill's Chippy product and its marketing strategies across the 4Ps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Chippy

    Uploaded by

    Ellaine Marie Mendoza
    15 views11 pages
    This document discusses the market mix strategies for Jack N' Jill's Chippy snack product. It covers the product, which are corn chips cut into rectangular shapes and available in various flavors. The price ranges from PHP 7-23 per pack depending on the grams. Promotion includes television commercials. The product is placed and available in grocery shops, convenience stores, and retailer shops. The document provides an overview of Jack N' Jill's Chippy product and its marketing strategies across the 4Ps.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses the market mix strategies for Jack N' Jill's Chippy snack product. It covers the product, which are corn chips cut into rectangular shapes and available in various flavors. The price ranges from PHP 7-23 per pack depending on the grams. Promotion includes television commercials. The product is placed and available in grocery shops, convenience stores, and retailer shops. The document provides an overview of Jack N' Jill's Chippy product and its marketing strategies across the 4Ps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views11 pages

    Chippy

    Uploaded by

    Ellaine Marie Mendoza
    This document discusses the market mix strategies for Jack N' Jill's Chippy snack product. It covers the product, which are corn chips cut into rectangular shapes and available in various flavors. The price ranges from PHP 7-23 per pack depending on the grams. Promotion includes television commercials. The product is placed and available in grocery shops, convenience stores, and retailer shops. The document provides an overview of Jack N' Jill's Chippy product and its marketing strategies across the 4Ps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 11

    Market Mix

    Few Info:
    Universal Robina Corporation
    John Gokongwei Jr.
    Jack N Jill is a megabrand

    2
    1. Product
    Jack N’ Jill’s Chippy
    3
    Product

    Core Actual Augmented


    Salty, affordable Corn chips cut into Bundle promos
    snack rectangular shapes
    curled in the
    middle; variety of
    flavors

    4
    2. Price
    Jack N’ Jill’s Chippy
    5
    Affordable!
    Price ranges from Php 7.00 -
    Php 23.00 per pack depending
    on its grams. Also available for
    wholesale

    6
    3. Promotion
    Jack N’ Jill’s Chippy
    7
    Commercial

    8
    4. Place
    Jack N’ Jill’s Chippy
    9
    Where to buy?

    ● Grocery shops
    ● Convenience stores
    ● Retailer shops

    10
    thanks!
    Any questions?
    Aquino, Elijah
    Bustos, Shanelle Joyce
    Espayos, John Paulo

    ? Mendoza, Ellaine Marie


    BSLM 2C

    11

    You might also like