1. What are the pros, cons, and risks associated with Nike’s core marketing strategy?

Ans: Pros and Cons of Nike Core Marketing Strategy

PROS:

 Nike put heavily proportion in their marketing strategies and products deign.

 Nike actively responds to the market trends.

 Nike is very much efficient in its distribution of products.

 More efficient distribution means more sales.

 By delivering right thing at a right time to customer.

 Nike is building beneficial customer relationship and gaining customer satisfaction

and loyalty.

 Nike distributes its products on different level basis.

 The high premium products are given to a certain distributors while leaving the low

priced to be sold at highly discounted price at the retail stores such as Wal-Mart.

CONS:

 Unlike many companies, Nike does not promote its efforts.

 Nike products are quiet expensive as compare to other global competitors.

 Nike mainly focuses on athletes and makes products for athletes.

2. If you were Adidas, how would you compete with Nike?

ANS: I would create a new product that has the smart function that can compete with Nike.

This product could more stuff besides keeping the record of mileage. They can give the user

advice how to maintain their health, warning about their bad habit or health problem, and
also give some suggestion about running for user. Keep lower price than Nike with the same

quality to attract customer. Nowadays, brand is not the only thing that customer are looking

for. They looking for product that have low price with best quality, because their buying

power so if Adidas could use this to compete with Nike they will gain some advantage.

Instead of invest a lot of money in marketing like Nike. Adidas could spend money in some

campaign like running for the poor people in that they could offer their product with a

discount price, also most of the prof it from that campaign goes to the poor people. This will

make them build their brand image to compete with Nike. Adidas could let customer

customize their product on the website, and encourage customer by let them join the program

that their design will be select as the limited edition if they have the most creative customize.

With this I think Adidas could compete again Nike.

THE END