Team

Member Names: Eleni Fritz, Kennedi Spencer, Maddie Bambace, Nicole Trubisky

Client: Fossil Smartwatches

Website (at least 10) MRI Index Flight dates Objective/KPI

Disneychannel.com 149 3/8/20-3/14/20 Awareness
Buzzfeed 147 1/4/20-1/11/20 Increase traffic
NYTimes.com 127 1/4/20-1/11/20 Awareness
Yahoo! News 131 3/15/20-3/21/20 Changing attitude
CBSSports.com 161 2/5/20-2/13/20 Create brand awareness
ABC.com 124 1/13/20-1/17/20 Brand swithing
IMDb.com 145 3/15/20-3/21/20 Repeat purchases
NFL.com 129 2/14/20-2/21/20 Change consumer belief
FOX.com 134 3/24/20-3/31/20 Top of Mind Awarness
TicketMaster.com 127 2/5/20-2/13/20 Increase Sales

Total Budget

*Unit Types:
Wide Skyscraper 160x600 https://theonlineadvertisingguide.com/glossary/160x600/
Medium Rectangle 300x250 https://theonlineadvertisingguide.com/glossary/300x250/
Skyscraper 120x600 https://theonlineadvertisingguide.com/glossary/160x600/
Digital Media Plan Assignment

Unit Type* CPM Impressions Purchased Total Investment

Medium Rectangle $ 28.00 200,000.00 $ 5,600.00
Medium Rectangle $ 38.00 850,000.00 $ 32,300.00
Skyscraper $ 36.00 875,000.00 $ 31,500.00
Wide Skyscraper $ 36.00 775,000.00 $ 27,900.00
Medium Rectangle $ 33.00 400,000.00 $ 13,200.00
Skyscraper $ 24.00 475,000.00 $ 11,400.00
Wide Skyscraper $ 35.00 780,000.00 $ 27,300.00
Wide Skyscraper $ 35.00 670,000.00 $ 23,450.00
Wide Skyscraper $ 25.00 500,000.00 $ 12,500.00
Skyscraper $ 26.00 570,000.00 $ 14,820.00

$ -
$ 199,970.00
% of Budget
3%
16%
16%
14%
7%
6%
14%
12%
6%
7%
0%
0%
Flighting/Unit Type Rationale
 This is just an example. It has only 3 w
MRI indexes are made up in this exam

Digital Media Plan Assignment

Team Member Names:

Client:

Website (at least 10) MRI Index Flight dates KPI Unit Type*
cnn.com 150 10/12/19-10/18/19 Awareness Wide Skyscaper
foxnews.com 120 10/12/19-10/18/19 Awareness Medium Rectangle
disney.com 140 11/12/19-11/20/19 Traffic Skyscraper

Total Budget

*Unit Types:

Wide Skyscraper 160x600 https://theonlineadvertisingguide.com/glossary/160x600/

Medium Rectangle 300x250 https://theonlineadvertisingguide.com/glossary/300x250/

Skyscraper 120x600 https://theonlineadvertisingguide.com/glossary/160x600/

an example. It has only 3 websites, but yours should have at least 10 from the list I provided
s are made up in this example. Yours has to be from the MRI data I provided

edia Plan Assignment

CPM Impressions Purchased Total Investment % of Budget

$ 15.00
$ 40.00
$ 30.00
6,000,000.00 $ 90,000.00 45%
1,250,000.00 $ 50,000.00 25%
2,000,000.00 $ 60,000.00 30%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
$ - 0%
9,250,000.00 $ 200,000.00
m the list I provided

Flighting/Unit Type Rationale

Run high impact unit such as a homepage takeover to create excitement of the launch of the new product
Reach consumers when they are watching relevant content/possibly in the mindset for our product
Reach consumers following the launch date to sustain excitement and drive them to our website to learn more