Professional Documents
Culture Documents
Week No Unit No Initial Release Date Chapters Topics
Week No Unit No Initial Release Date Chapters Topics
Week No Unit No Initial Release Date Chapters Topics
No No
1 Unit 1 06-04-2020 (Monday) Welcome to IACD MOOC and Introduction to the academic fields of Intercultural
introduction Studies, Communication Studies and Cultural Studies -
The complex meaning of Culture; Interculturality;
Dimesnsionalising cultures; Perception of othernes;
Barriers to intercultural communication
Unit 2 08-04-2020 What is culture? The concept of What is culture? Concepts of culture. Approaches -
(Wednesday) culture. Cultural theories Defining Culture, The notion of Culture, The main
elements of Culture: values, norms, beliefs, attitudes,
behaviours, cognition, perseption of Self, stereotypes;
Classification of concepts: subjective and objective
culture; culture as a system of behaviours, set of
meanings and independently existing phenomenon
Unit 3 10-04-2020 (Friday) Dimensions of culture - cultural distances between
countries: identity, power, gender, uncertainty, time and
gratification of needs
2 Unit 4 13-04-2020 (Monday) Cultural taxonomies. A critical approach to cultural
taxonomies - Hofstede's model (Hofstede, 2001;
Hofstede, Hofstede, & Minkov, 2010); Schwartz's theory
of basic values (1992, 2006);Trompenaar's 7 dimensions
of culture (1993); Robert House and the GLOBE Project
(House, Hanges, Javidan, Dorfman, & Gupta, 2004.
6 Unit 11-05-2020 (Monday) Business etiquette and protocol: Do’s and Don’ts when
16 conducting business in specific cultures/countries - the
East - West divide: how cultural differences affect
business communication style (basic customs, greetings
and politeness, formality, eye contact; physical
closeness, building trust and power relationship, decision
making, email etiquette, concept of time, national pride,
silence, humour, language and tone of voice...)
Unit 13-05-2020 Effective strategies for working in multicultural business
17 (Wednesday) environments - The process of Negotiation between
different cultures: general model, role of the individual,
interaction, outcome (decision making, orientation
toward time, risk-taking, trust, formality, persuasion,
agreement); developing intercultural and strategic
competence, developing knowledge and sensitivity to
recognise different behaviours(active listening,
maintaining personal relationship, open mindedness)
Unit 15-05-2020 (Friday) Wrap-up and summary Wrap-up and summary - Intercultural competence
18 assessment, INCA (Openness - tolerance of ambiguity
and respect for otherness, Adaptability - behavioural
flexibility and communicative awareness, Knowledge -
knowledge discovery andempathy); conclusions and
implications