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History The Journey of Balaji Group in
History The Journey of Balaji Group in
The journey of Balaji Group in year 1976 by the member of Virani family. For
supplying wafers and namkeens to local brands to the patrons of Astron Cinema, Rajkot.
Due to the shore supply of that product they decided to make their own product line in
year 1982. By the overwhelming retail success they inspired to set a semi automatic
plant. Instead of preparing wafers by the traditional frying method this semi automatic
plant boosted the quality, taste and more sales also. The fame of taste reached to the
whole Gujarat hence it was time to takeover the whole Gujarat so that biggest automatic
plant of Gujarat came in to the picture. Quenching the demand of Gujarat, Maharashtra
and Rajasthan region Balaji Group is now looking forward to march over India.
Brand equity:
In the diverse Indian market of packaged potato chips and snacks. Balaji wafers intend to pull
way ahead of its competitors with its newly installed fully-automated Food-Tech Potato
Processing Machinery. ...more
Future plans:
Balaji Group perceive in growth rather say development to touch the sky. The company will
enhance its product range by adding some futuristic and Indian traditional taste company will
plan to some extruded snacks and western products to their Global market. Recently company
has acquired more space where its entire namkeen unit will be shifed. The future will see more
of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a Managing Director, Mr. Kanubhai Virani
as a Technical Director & Mr. Keyur Virani as a R&D Director. At Balaji progress is a life line.
Product line of balaji wefars & namkin:
Strategy:
This simple mantra rocked and changed the definition of chip world. Winning the heart
by quality and great taste and distributing sufficient dealer margin is a winning strategy
of Balaji Group. Its 'Value for money' strategy enables even a kid to buy fresh & healthy
food in small prices. Indeed in a neck to neck competition ear one must implement new
ideas and balaji group has developed the think tank who continuously update strategy in
the right direction. Think win-win & Stay ahead with us.
For more than 75 years, we have enjoyed making the best snacks on earth, starting with
simple, farm-grown ingredients.
And we're not stopping now. We continue to innovate, so we can provide tasty products that
are good as well as fun.
And we're reducing our environmental footprint by conserving natural resources as well as
harnessing renewable energy technology that reduces harmful emissions.
We know we still have a lot of work to do, but we’re up to the challenge. We've had a lot of
good fun along the way, and we'll continue that as we look to the future.
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Product rage of potato chips
LAY'S® Barbecue
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In current situation balaji having higher part in Gujarat rather than potato
chips they also providing a product which are near to the heart of Indians like
singh bhujia, gathiya, mug dal etc..
I think so that they are success in Gujarat and now thay are concertrate on
maharatra & rajesthan market of India.