Objective of the study

1. To analyse the level of services of different restaurants in Delhi (NCR).

2. To compare the perceived level of services at a different national and
international restaurant in Delhi (NCR).
3. To determine the brand success of various fast-food restaurants on the
frequency of customer visit.
4. To evaluate the relationship between the profile of customers
(Gender, Age, etc.) and the quality of service at various fast-food
restaurants in Delhi (NCR).
5. To determine the reasons why the fast-food culture is mounting in
India.
 Questionnaire

1. What brands do you frequently visit in the Restaurant?

Almost Sometimes Once in a Rarely (2) Never (1)
Always (5) (4) while (3)
KFC

Pizza Hut

Domino’s

McDonald’s

Burger King

Subway

WOW Momos

2. On the scale of 1-5 (5 being most appropriate and 1 being least appropriate), mark the
most appropriate response:
Expectations (Before Visit) Perspective (After Visit)
S. No. Features
5 4 3 2 1 5 4 3 2 1
Visual Appearance of the
1                    
Outlet
Parking Facility near the
2                    
Outlet
3 Cleanliness of the Outlet                    
Decorations and Lightning of
4                    
the Outlets
5 Comfortable Furnishing                    
6 Quality of Air Conditioning                    
Promotional Materials Design
7                    
(take out Menus, etc.)
Employees in Professional
8                    
Uniform
9 Display of Food Order Counter                    
10 Varity of Food Items                    
11 Presentation of food items                    
12 Utility Services in the Outlet                    
13 Take away Facility                    
14 Order Delivery Time                    
Quality of Food (temperature,
15                    
Freshness, Hygiene etc.)
16 Employees Behaviour                    
17 Price Value                    
 18 Accessibility of the Outlet                    
Promotional Discounts and
19                    
Happy Hours
20 Taste of the Food                    
3. Reasons for rise in fast-food culture (mark on the scale of 1-5):

Strongly Strongly
Reasons Agree Indifferent Disagree
Agree Disagree
Rising Disposable Income          
Nuclear Families          
Exposure to Global Media/ Easy
Availability          
Busy Lifestyle          
4. Demographic Profile:
City  
Below 20  
21-30  
31-40  
Age
41-50  
51-60  
61 and Above  
Male  
Gender
Female  
Married  
Marital Status
Single  
10th  
12th  
Graduation  
Education Level
Post-Graduation  
Doctorate  
Others  
Below 2.5 Lakhs  
2.5-5.0 Lakhs  
Annual Income 5.0-7.5 Lakhs  
7.5-10 Lakhs  
Above 10 Lakhs  
Student  
Self-Employed  
Occupations Public Sector  
Private Sector  
Any Other