Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Positioning

    Uploaded by

    Ayan Gupta
    This document outlines the positioning statement and strategy for an online tailoring service in Bangladesh. The service aims to provide premium, convenient and hassle-free tailoring for busy customers. It will target mind share and offer online ordering via a web page, Facebook page, and ads as points of parity. Points of difference include app-based online tailoring for both men and women, express delivery, wardrobe revamping, and custom t-shirt design/printing for occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Positioning

    Uploaded by

    Ayan Gupta
    8 views1 page
    This document outlines the positioning statement and strategy for an online tailoring service in Bangladesh. The service aims to provide premium, convenient and hassle-free tailoring for busy customers. It will target mind share and offer online ordering via a web page, Facebook page, and ads as points of parity. Points of difference include app-based online tailoring for both men and women, express delivery, wardrobe revamping, and custom t-shirt design/printing for occasions.

    Original Description:

    Original Title

    Positioning.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the positioning statement and strategy for an online tailoring service in Bangladesh. The service aims to provide premium, convenient and hassle-free tailoring for busy customers. It will target mind share and offer online ordering via a web page, Facebook page, and ads as points of parity. Points of difference include app-based online tailoring for both men and women, express delivery, wardrobe revamping, and custom t-shirt design/printing for occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views1 page

    Positioning

    Uploaded by

    Ayan Gupta
    This document outlines the positioning statement and strategy for an online tailoring service in Bangladesh. The service aims to provide premium, convenient and hassle-free tailoring for busy customers. It will target mind share and offer online ordering via a web page, Facebook page, and ads as points of parity. Points of difference include app-based online tailoring for both men and women, express delivery, wardrobe revamping, and custom t-shirt design/printing for occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Positioning :

    Positioning Statement:

    We aspire to give premium online tailoring service with convenience & comfort for the customer’s who
    leads a busy life & wants hassle free tailoring experience in Bangladesh.

     Target to achieve Mind Share:


     Point of Parity:
    ·         Online Web Page
    ·         FB page
    ·         Aggressive Online Ad

     Point of Difference :
    App based online tailoring
    For Both Men and Women
    Express Service Delivery
    Revamp your Wardrobe
    T shirt Design/ Screen Print of T-shirt for occasions-Reunion, Get Together

    You might also like