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    Four C's Model

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    Shamoyal Khan
    The document describes a Four C's Model of Audience that categorizes people into four types based on their attitudes towards change and working alone or with others. The four types are: 1. Comptroller - Prefers maintaining the status quo, works alone, and likes facts and figures. They are persuaded through matter-of-fact arguments backed by data. 2. Commander - Likes actions and results, works in a group, and makes decisive decisions. They are persuaded through efficient, results-oriented summaries with conclusions. 3. Collaborator - Works in a group, avoids conflict and risk, and is less interested in details. They are persuaded through trusting, non-threatening strategies backed by organizational

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    Four C's Model

    Uploaded by

    Shamoyal Khan
    8 views7 pages
    The document describes a Four C's Model of Audience that categorizes people into four types based on their attitudes towards change and working alone or with others. The four types are: 1. Comptroller - Prefers maintaining the status quo, works alone, and likes facts and figures. They are persuaded through matter-of-fact arguments backed by data. 2. Commander - Likes actions and results, works in a group, and makes decisive decisions. They are persuaded through efficient, results-oriented summaries with conclusions. 3. Collaborator - Works in a group, avoids conflict and risk, and is less interested in details. They are persuaded through trusting, non-threatening strategies backed by organizational

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    Four C's model

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    The document describes a Four C's Model of Audience that categorizes people into four types based on their attitudes towards change and working alone or with others. The four types are: 1. Comptroller - Prefers maintaining the status quo, works alone, and likes facts and figures. They are persuaded through matter-of-fact arguments backed by data. 2. Commander - Likes actions and results, works in a group, and makes decisive decisions. They are persuaded through efficient, results-oriented summaries with conclusions. 3. Collaborator - Works in a group, avoids conflict and risk, and is less interested in details. They are persuaded through trusting, non-threatening strategies backed by organizational

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    8 views7 pages

    Four C's Model

    Uploaded by

    Shamoyal Khan
    The document describes a Four C's Model of Audience that categorizes people into four types based on their attitudes towards change and working alone or with others. The four types are: 1. Comptroller - Prefers maintaining the status quo, works alone, and likes facts and figures. They are persuaded through matter-of-fact arguments backed by data. 2. Commander - Likes actions and results, works in a group, and makes decisive decisions. They are persuaded through efficient, results-oriented summaries with conclusions. 3. Collaborator - Works in a group, avoids conflict and risk, and is less interested in details. They are persuaded through trusting, non-threatening strategies backed by organizational

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    Four C’s Model of Audience

    Dimensions of Personality
    DIMENSIONS OF PERSONALITY

    • Two dimensions:
    1. The first dimension is Change or maintain status quo :
    a. People who are interested in “ changing the status quo”.
    b. Those who believe in “maintaining status quo”.
    2. The second dimension involve people:
    a. Who tends to work alone.
    b. Who tends to work in a group.
    Four C’s Model
    Four Types of Audience

    1. Audience 1 – Comptroller
    Prominent traits are :
    a. Not “ movers and shakers”
    b. Slow to decide
    c. Does not like change
    d. Interested in facts and figures
    To persuade :
    a. Use matter-of-fact tone
    b. Use info, methods, data
    c. Emphasize procedures, synthesis and traditions.
    d. Offer multiple options.
    2. Audience 2 - Commander
    a. Likes actions and results.
    b. Bases decision for change on results, not actions.
    c. Decisive, efficient and dominating.

    To persuade:
    a. Adopt efficient &result- oriented strategy.
    b. Prepare summary with conclusion and recommendations.
    3. Audience 3 – Collaborator
    a. Also called “ people’s person”
    b. Always part of team
    c. Wants no change
    d. Less interested in details.
    e. Avoid conflict and risk.
    To persuade
    a. Adopt trusting and none threating- strategy.
    b. Backup argument with organizational policies and goals.
    c. Support your argument with precedence.
    4.Audience 4 – Crusader
    a. Also called “ Cheerleader”.
    b. Enthusiastic and Idealistic.
    c. Creative and Eager to change as per his /her own ideals.
    d. Being Idealistic, sometimes prejudiced.
    To persuade:
    a. Be diplomatic with enthusiastic tone.
    b. Emphasize ideals of the boss.
    c. Tie your own ideals with that of the boss.
    d. Have multiple options.
    e. Persuade by value of the idea itself.

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