so

PENETRACIO CLIENTES SOM-1

TOYOTA 68% 2618000 50%
HYUNDAI 19% 731500
REANULT 7% 269500 10%
OTROS 6% 231000
100% 3850000

a) $998,021,041.67

b) TOYOTA 2618000 clientes

HYUNDAI 731500 clientes
REANULT 269500 clientes

c) 22%

d) 10%
SOM VENTAS
48% $479,050,100.00
17% $169,663,577.08
13% $129,742,735.42
22% $219,564,629.17
100% $998,021,041.67
 Market Share
(%)
### ###
Samsung 48% 44%
Iphone 32% 34%
Huawei 6% 10%
Nokia 4% 3%
otros 10% 9%
Total 100% 100%
 a) b)

### ### ### ### ### ###

43% 41% Samsung $288,750.00 $259,057.38 $301,350.00
36% 37% Iphone $223,125.00 $216,885.25 $271,950.00
9% 10% Huawei $65,625.00 $54,221.31 $73,500.00
2% 1% Nokia $19,687.50 $12,049.18 $7,350.00
10% 11% otros $59,062.50 $60,245.90 $80,850.00
100% 100% Total $656,250.00 $602,459.02 $735,000.00

602459.016
656250

### ### ### ###

Iphone 32% 34% 36% 37%

c) 3% gano 3 puntos porcentuales

1.22 735000
1.12 735000
 claro

penetracion 40% 41%

clientes 430220
SOM 36% 37.44%
VENTAS $220,000.00