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Video Marketing & Youtube: The Fast Track To Visibility, Credibility and Profitability
Video Marketing & Youtube: The Fast Track To Visibility, Credibility and Profitability
Video Marketing & Youtube: The Fast Track To Visibility, Credibility and Profitability
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Why you need to know this stuff!
• The Internet is being driven by video
• Video connects!
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Why video now?
• If you have video on your website, you are 53X more likely to
appear on the first page of Google’s search results!
• Visitors who view video stay two minutes longer on average
and are 64% more likely to purchase than other site visitors.
(ComScore)
• Websites with video sell 45% more!
• 60% of all Internet traffic is currently video. By 2016, Cisco
reports that 90% of all Internet traffic will be video!
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Why Video?
• Breaks through the online noise
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Video Marketing Rocks!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
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But why listen to me?
• 20+ years in the TV business (Fox, E! Entertainment TV)
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If a picture is worth 1,000 words…
• One minute of video is said to be
worth 1.8 Million words! –
Forrester Research
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Why use video?
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Why use video?
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Why use video?
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Video is the future
• It’s time to lead, follow or get out of the way!
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The Video/Profit Connection
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Video myths & misconceptions:
Perception Reality
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YouTube
Perception Reality
• Dog & Cat Videos • Corporate Videos
• Teenage Wasteland • All Demographics
• Just Techie Dudes • 50/50 Gender Split
• Just for Kids • 53% Have Kids!
• Poor “Slackers” • More Affluent
• 56% make over $100K
You Tube
Perception: Cats Reality: Cars
YouTube is Social
• Over 700 YouTube videos are shared on Twitter
each minute!
• There are 500 tweets per minute that contain a
YouTube link
• 500 years of YouTube video are watched every
day on Facebook
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YouTube Pros and Cons
• Pros • Cons
• Visibility and SEO • Learning Curve
• Builds Credibility • Maintenance
• Social Sharing • Getting Views
• Free Video Hosting • No “Buy” Button!
YouTube Uses
• Use as a free “hub” to host your videos
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Advanced YouTube Uses
• “Pin” your video to Pinterest
• Kitchen appliances?
• Cosmetics?
• Coaching?
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Who is “crushing it” on YouTube?
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Wine Library TV
• Gary Vaynerchuk
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The right “blend” of video!
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Will It Blend?
• National TV exposure
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A Viral Sensation
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Michelle Phan
• Massachusetts native!
• “How to” make-up videos and beauty tips
• How to get the Lady Gaga look, etc.
• Over half a billion views
• 2 Million YouTube subscribers
• Net worth of 3 Million at age 25
• Hired by Lancome
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Who’s Doing it Right?
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Who’s Doing it Right?
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YouTube 101
• Be consistent – One & Done doesn’t work
• Add captions/annotations
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YouTube Basics
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Quick Tip:
• Maximize YouTube
• Optimize the latest changes to YouTube
• Customize and organize your channel
• Use YouTube sharing for leverage
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The Ever-Evolving YouTube
• Feature rich
• Social media-friendly
• Easier to navigate
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Little Known Features
• New Video Manager – Better curation
• On board editor
• Extensive analytics
• Creator Tools
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YouTube Branding
• Customize Your YouTube Channel
• Upload content (videos) that are RELEVANT to your target audience
• Use consistent keywords in every video
• Link your videos with the Antion Keyword Trick
• Add your web address as a caption
• Always “close” your videos with a call to action and branding
statement (your web address)
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Branding with YouTube
• Think of each video you upload as a “building block” of your online
brand
• The content you upload should be consistent with your brand
• Post the b-day and pet videos somewhere else
• Or use the privacy settings to limit sharing
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More Branding Tips
• Use Playlists to organize videos
• Add your video as a “video response” to similar, highly-viewed
videos
• Upload quality content consistently
• Build community – Comment on other videos
• Call attention to your “subscribe” button
• Make your videos “sharable”
• Short and sweet
• Relevant content
• Share and be shared
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YouTube branding should match your
site!
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YouTube channel customization
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Explore & Experiment!
• Your customers & prospects are looking for you
on YouTube!
• Make sure you can be found there!
• Maximize all the new YouTube features!
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Quick Tips
• Video E-Mail
• Videos on Slideshare.net
• Videos on Pinterest
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Quick Tip:
• Engage with Video Email
• Video in email can double your email open rates!
• According to Small Business Trends, Video in email increases
click through rates by a whopping 96%!
• Want more response? Put
video in your email!
• Two free ways to do that include:
• mailVu.com and Eyejot.com
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Video Email Options
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MailVu.com
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© Lou Bortone
Check out Slideshare
• Tremendous exposure
• Connects to LinkedIn
• So you can have videos on your LinkedIn profile
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Slideshare.net
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Leveraging Pinterest
Video and Pinterest
Don’t Neglect Mobile!
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New App Alert! Tout.com
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Action Steps: (Do this stuff!)
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Special SMMT Offer
• Video Marketing Jumpstart Group Coaching
• Small Video “Mastermind” for 6 weeks
• Includes private FB group for Q & A
• 6 Weekly Webinars w/ Coaching & How To
• Online Video Resource Center w/ tutorials
• Starts next Thursday, November 1st
• All Webinars are Recorded for Replay
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Video Marketing Mastermind
• www.EndVideoOverwhelm.com
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Let’s Connect!
• vip@loubortone.com
• www.LouBortone.com
• www.TwitterLou.com
• www.FacebookLou.com
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