Key Features of Data Mining

Data mining is an advance form of analytics. It is different from simple data analysis in the
following ways:
1. It is automatic: Data mining requires predictive models that work. These models are
generally created using sample data sets, which can be generalized to new input data.
When any such model is used to analyze new data, it is known as scoring. When a data
mining model is not trained on a sample set, it may be used for other purposes such as
grouping similar data points to identify characteristics of clusters of data.
2. It works on voluminous data: Data mining is a process that is catered for the analysis of
BIG data. Due to its automatic nature, it can comfortably sift through large amounts of data
to recognize trends and patterns that would otherwise by hidden in simple data analysis.
3. It makes predictions: Data mining is inherently a process of making predictions. The
predictions may foresee an event or a correlation between two or more factors influencing
a data set. The likelihood of a prediction occurring is generally quantified and labelled as
the confidence. Correlations generally follow rules that find substantial support in the
data.
4. Creation of decision-oriented information.
5. Clustering based on finding and visually documented groups of facts not previously
known.
Besides the standard data mining features like data cleansing, filtering, clustering, etc, the
software also features built-in templates, repeatable work flows, a professional visualization
environment, and seamless integration with languages like Python and R into work flows that aid in
rapid prototyping.