4/16/2020 CSR In Singapore

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CSR In Singapore
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LOCAL COMPANIES THAT DO WELL BY DOING GOOD
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By Epoch Newsroom

What is Corporate Social Responsibility (CSR)?

According to Financial Times, Corporate Social Responsibility (CSR) is a business

approach that contributes to sustainable development by delivering economic, social and
environmental benefits for all stakeholders. Stakeholders include suppliers, customers,
communities, employees, investors and society.

The World Business Council for Sustainable Development defines CSR as the
continuing commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their families as
LOCAL
well as of the local community and society at large.

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In a similar vein, the ‘Triple Bottom Line’ theory devised in 1994 by John Elkington, During COVID-19 Lockdown in
founder of SustainAbility, a British consultancy, focuses on the concept of Singapore

sustainability: economic sustainability, social sustainability,

and environmental sustainability, taking into consideration the 3 Ps – People (e.g. Best Food Delivery Services in Singapore

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4/16/2020 CSR In Singapore

employees and society), Planet (e.g. Mother Earth and her environment) and Profit (e.g.
return to the investors/shareholders).

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Corporate Social Responsibility is a broad concept that has many definitions. In essence,
CSR works on the assumption that the corporation is part of the moral community. Thus,
being an integral part of the moral community, the corporation has responsibilities,
which can be categorised into four groups following Carroll’s CSR model:

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PERSPECTIVES ON SOCIETY &

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Singapore?

Carroll’s CSR Pyramid

People and Society at A Crossroads

1. Economic Responsibility – The responsibility for a corporation to be profitable. – Part 1

2. Legal Responsibility – The responsibility for a corporation to be law-abiding.

People and Society at A Crossroads

3. Ethical Responsibility – The responsibility for a corporation to do what is right – Part 2
(e.g. paying fair wages, being environmentally friendly, treating suppliers fairly,
rejecting business dealings with oppressive countries).
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4. Philanthropic Responsibility – When the corporation has achieved commitment Promiscuity?
to the above responsibilities, then it can begin its philanthropic responsibility by
engaging in initiatives that improve the quality of life for communities (e.g. donating
money to charitable causes or volunteering services to charitable organisations). To Deny Sex Differences Is to
Harm Society

Reasons Corporations Should Embrace CSR

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(Epoch Times)

Local Companies That Do Well by Doing Good

(http://ourenergyllc.com/)

Samsui Supplies and Services

Samsui Supplies and Services, a subsidiary of the Soup Restaurant Group, donates 2,000
non-profit meals a day or 500,000 meals yearly to the underprivileged in Singapore.
Besides giving free meals, the sauce producer and distributor of food products also
employs 12 to 20 trainees from the Movement for the Intellectually Disabled of
Singapore (MINDS), who pack dry goods in its central warehouse.

Samwoh Corporation Pte Ltd

Samwoh Corporation was heralded the Green Champion at the Singapore Compact CSR
Awards 2011 due to its green practices and its capability to win over the support of other
stakeholders for its green sustainability construction.

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One of its green achievements tapped on adding recycled rubbers from scrap tyres to
asphalt premix, which has been found by its research team to increase the flexibility of
the road by minimising cracking; moreover, it also mitigates road noise.

The organisation has two integrated construction waste recovery facilities in Sarimbun
Recycling Park to recycle demolished concrete and other construction waste to be reused
in the construction of roads.

The region’s first three-storey Eco-Green Building constructed using concrete with up to
100% Recycled Concrete Aggregate (RCA) was officially opened by the Group in 2010
to accommodate its new office and research lab. Along with the Eco-Green Building,
recycling facilities, including an asphalt recycling plant and a ready mixed concrete
plant that can generate eco-concrete, are inaugurated in its Samwoh Eco-Green Park.

Other than green initiatives, Samwoh believes in giving back to society and the value of
a proper work-life balance. The Group regularly organises sports and recreational
activities for its staff.

Fuji Xerox Singapore

Fuji Xerox Singapore, a global document solutions company, has in place a

comprehensive environmental policy in 2003 that sets its sights on protecting the
environment in its supply chain through eco-initiatives, including a “You Print, We
Plant” campaign. The campaign pledges to plant trees in lieu of its paper products, while
encouraging businesses to invest in FSC-certified paper. The policy has resulted in a
reduction of 41% in C02 emissions, even though there was a 38% increase in total
revenue in 2013.

The winner of the Gold Award for “Excellence in CSR Practices” at the Human
Resources Excellence Awards 2013 makes community work easily accessible to its
employees, who volunteered to build homes for the people in Batam in projects like the
Batam Build initiative. Additionally, the company donates S$2 to the Singapore
Children’s Society for each customer compliment received.

Greenpac (S) Pte Ltd

Greenpac is a provider of environmentally-friendly industrial packaging products and

solutions that utilise recyclable sustainable materials to manufacture collapsible,
reusable and returnable packaging designs, which help businesses mitigate waste and
save costs. These eco-friendly packaging requires less water, reduces carbon footprint
and contributes to keeping the supply chain “green”.

The multimillion-dollar SME, started by Ms Susan Chong in 2002, also put together a
workplace health and safety system and implements an inclusive hiring policy, including
employing disabled workers and ex-offenders.

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Resort World Sentosa (RWS)

RWS employs green strategies such as solar installations, tree conservation, erecting a
water catchment, and an eco-friendly cooling system in the operation of its 14-hectare
integrated resort. For instance, the largest solar installation in Singapore is situated in
RSW’s Universal Studio Ancient Egypt zone, and some of its rooftops are planted with
vegetated green roofs to lessen heat gain to buildings.

The firm also discards waste by type, taking into consideration the 3Rs – Reduce, Reuse
and Recycle. This effort has managed to procure a 32.9% reduction in waste and 50.8%
increase in recycled materials by weight in 2015.

Under its “RWS Cares” scheme, some 1,200 RWS employees have volunteered 14,700
hours in mentorship programmes, engagement activities and philanthropic efforts that
improve the lives of over 9,000 underprivileged children, youth and elderly in 2015.

Foodxervices Inc Pte Ltd

Foodxervices Inc, Singapore’s leading food distributor, launched a charity, Food Bank
Singapore Pte Ltd, whereby corporations and individuals can deposit and donate their
food surplus, which will then be relocated to the needy in 130 member beneficiaries,
including family service centres, soup kitchens, homes, and Voluntary Welfare
Organisations (VWOs).

In addition, Foodxervices Inc is an authorised distributor of iLite Stevia, a close to zero

glycaemic index natural sweetener that is ideal for diabetics. The firm is trying to
introduce products that make the marketplace better, said Nichol Ng, Managing Director
of FoodXervices Inc, in a press release.

On April 12, 2016, the firm announced the initiation of Xolutions, a division that hopes
to assist food and beverage (F&B) establishments in revolutionising and improving
efficiency in their F&B outlet operations, through solutions such as food safety training,
innovative apps and drones.

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