Abstract

Consumer behavior and decision-making among consumers is the study of individuals,

groups, organizations, and processes They use it to choose, secure and dispose of
products, services, experiences, or ideas to satisfy them the needs and impacts of these
operations on the consumer and society. Mixes elements of psychology, sociology, social
anthropology, and economics. He is trying to Understand the decision-making process for
buyers, either individually or in groups as well (information search, product evaluation,
and purchase), as well as “proactive” perception regarding decision-making in the context
of general theories of socialization. It studies the Characteristics of individual consumers,
such as demographics and behavioral variables Trying to understand people's desires. It
also attempts to assess the effects on the consumer from groups like family, friends,
reference groups, and society in general. This pilot study contributes to a dynamic
understanding of the impact of various factors on consumer buying Behaviors and to
make up his mind. Many independent variables in the electronic home appliance market
in India was deeply analyzed. Factors that affect consumer behavior in electronic the
home appliance market in India has been considered as the experimental study for this
research. In general, the main results of this study determine the set of self-determining
variables Poorly associated with the self-determining variable. Institutes deep analysis
These social and material factors are closely linked with the elements of the marketing
mix with consumer buying behavior. Discovery rules are made for consumer decision-
making Possible through these analyses. The results should support manufacturers and
electronic Home appliance retailers in understanding consumer behavior and promoting
Consumer satisfaction from all sides, such as consumer decision-making and consumer
behavior.