Rolls-Royce Phantom VII

Two companies with a long-held interest in Rolls-Royce were German manufacturers

Volkswagen and BMW. This interest came to fruition in 1998, when BMW was outbid by
Volkswagen (£430 million over £340 million) in an attempt to acquire the Rolls-Royce
brand. The outcome of this bidding war was that BMW owned the Rolls-Royce name
and logo, while Volkswagen had rights to the mascot and grill.
 A Rolls-Royce Phantom VII, photographed at the 31st Berlin-Brandenburg Oldtimer Day

This stalemate was broken when a deal was made that, from 2003 on, BMW was
allowed to produce the complete car under the Rolls-Royce name. The 2003 Phantom
VII was the first Rolls-Royce built completely under BMW and it is credited with reviving
the Rolls-Royce reputation as a luxury car manufacturer. Indeed, for a period of time, it
was the only car produced by Rolls-Royce, such was the power and importance of the
Phantom VII to the company’s success.

____________________

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